"Chinese New Year in situ" halfway through the Spring Festival: Tickets for 127 scenic spots increased by 105% month-on-month
As of February 14, the Spring Festival of the Year of the Ox under the "New Year in Place" initiative has already passed halfway.
According to data from the online travel platform, during the "first half" of the Spring Festival holiday, there was a strong demand for travel in scenic spots, and the number of ticket hotel reservations increased significantly; while the return ticket prices had already increased.
Ticket bookings for 127 scenic spots increased by 105%
Big data on the same journey shows that in the first three days of the Spring Festival holiday, there is a strong demand for travel in scenic spots such as forests, mountains, historical sites, ancient towns and villages, theme parks, and hot spring skiing.
The popular theme parks mainly include Tianjin Haichang Polar Ocean Park, Zhuhai Chimelong Ocean Kingdom, Guangzhou Chimelong Wildlife World, Guangzhou Sunac Park, Shanghai Disneyland, Huayi Brothers Movie World, Shenzhen Happy Valley, etc.
Qunar data shows that four days before the Spring Festival, the number of tickets for scenic spots in China increased by 105% compared with the previous week, and the number of tickets for scenic spots in 127 cities across the country has more than doubled. Among them, the number of tickets for scenic spots in the Yangtze River Delta has the highest increase. Suzhou, Wuxi, Ningbo, and Nanjing increased by 4.6 times, 3.7 times, 3.2 times, and 2.8 times respectively.
From the perspective of cities, Hangzhou, Beijing, and Kunming have become the cities with the highest number of tickets reserved for scenic spots; natural scenery, cultural heritage, and theme parks have become the three most popular scenic spots; Lijia Courtyard in Yuncheng, Shanxi, Nanshan Cultural Tourism Zone in Sanya, Hangzhou Feilai Peak, Kunming Colorful Yunnan Happy World, Shenzhen Splendid China Folk Village have become the most popular scenic spots; Chongqing Simian Mountain, Xi'an Datang Furong Garden, Beijing Simatai Great Wall, and Chunhui Garden Hot Spring Resort have the fastest growth.
According to data from the Ctrip platform, from February 8 to February 13, the top ten local attractions include Shanghai Disney Resort, Shanghai Haichang Ocean Park, Xiling Snow Mountain, Jinfo Mountain, Nanshan Ski Resort, Chengdu Sunac Snow World, Fairy Mountain National Forest Park, Guangzhou Sunac Snow World, Changlong Wildlife World, Damingshan Wansongling Ski Resort, etc.
Among them, the top five scenic spots with increased visits to local scenic spots include Chongqing Jinfo Mountain North Slope Scenic Area, Shanghai Andersen Fairy Tale Park, Lianquan Daedo (Shanghai Xinzhuang Store), Guangzhou Conghua Hot Spring Scenic Area, Shenkeng Secret Land-Shanghai Shimao Fairy City Theme paradise.
Qunar Vice President Liu Han said that in the spring of this year, driven by the local Chinese New Year call, tourism products such as local travel and urban fun have been sought after, and the number of reservations for various scenic spots and resorts in the city has doubled.
However, it is worth noting that since most scenic spots require advance reservations, it is best for tourists to make reservations for ticket purchases in relevant scenic spots before traveling, and prepare relevant documents in advance according to the needs of the scenic spots when entering the park, so as to avoid unsmooth travel.
The number of hotel reservations in lower-tier cities increased by nearly 30% over the same period in 2019
Judging from the hotel booking situation, Qunar data shows that in the four days before the Spring Festival this year, the national hotel averaged 514 yuan per night, an increase of 54 yuan over the same period last year, and it was 56 yuan cheaper in 2019. Except for Beijing and Shaanxi, the country’s hotel bookings are the hottest. All 10 provinces are in the south.
Among them, Guangdong, Sichuan and Hainan rank in the top three.
Qunar pointed out that under the call of "Chinese New Year in situ", most tourists chose "hotel tourism" this year. First-tier cities and new first-tier cities are the most popular cities for travel during the Spring Festival holiday this year. High-star hotels and resort hotels have become many " "Happy New Year on the spot."
Qunar data shows that in the first three days of the Spring Festival, high-star hotels accounted for 60% of hotel reservations across the country. Except for Sanya, Hainan, which ranked second, the largest number of hotel reservations were all major cities, with Chongqing ranking first. , Chengdu ranked third, Guangzhou, Shenzhen, and Shanghai ranked fourth to sixth.
Data from Tongcheng Travel Platform also shows that three days before the Spring Festival holiday, the most popular cities for hotel reservations are mainly first-tier and new first-tier core cities: Shenzhen, Chongqing, Shanghai, Chengdu, Guangzhou, Beijing, Suzhou, Hangzhou, etc.
However, it is worth noting that according to the data of the same journey travel platform, the number of hotel reservations in third-tier and lower cities in the three days before the Spring Festival holiday has increased by nearly 30% compared with the same period in 2019, which is higher than the first and second-tier cities, mainly in Guangdong and Sichuan, Jiangxi and other provinces.
In the three days before the Spring Festival holiday, local consumption prompted a 32.5% increase in bookings for leisure hotels such as gaming rooms, audio-visual rooms, and hot spring rooms compared to the same period in 2019.
On the other hand, data from the same trip shows that this year’s Valentine’s Day will be during the Spring Festival holiday, coupled with local consumption in the form of “micro vacations” such as travel around the city. Starting from the second day of the first month, hotel orders have gradually increased. (The third day of the first lunar month) The day is ushered in the scheduled peak during the Spring Festival.
The big data of the same trip predicts that hotel bookings will continue until the fifth day of the first month (February 16), and the number of bookings in the second half of the holiday will be higher than the first half.
Popular cities return ticket prices start to rise
In terms of transportation, data from online travel platforms all show that local car use is on the rise.
According to data from the Ctrip platform, from February 8 to February 14, the top ten cities for car rental on Ctrip were Sanya, Beijing, Shanghai, Haikou, Chengdu, Shenzhen, Chongqing, Guangzhou, Kunming and Xi'an.
According to data from Tongcheng Travel Platform, three days before the Spring Festival holiday, the cities with the fastest rising demand for cars were: Wuhan, Suzhou, Ningbo, Guangzhou, Dongguan, Nanchang, Hefei, Chongqing, Nanjing, and Sanya.
It is worth noting that the data of the same journey travel platform shows that with the halfway through the Spring Festival holiday, the ticket prices of many popular routes have begun to fall, and the ticket prices of some routes are cheaper than the second-class high-speed rail, while the return ticket prices of some popular cities From February 16th (the fifth day of the first month) there was an upward trend.
The pre-sale price of the same journey shows that the lowest price for flying from Guangzhou to Beijing on February 14 (the third day of the first month) is 660 yuan (RMB, excluding tax, the same below), and the departure on February 18 (the seventh day of the first month) The lowest price is only 250 yuan.
At the same time, the return ticket prices of individual popular cities have started to increase from February 16th (the fifth day of the first month). For example, return tickets from Chengdu to Guangzhou, Wuhan to Shanghai, Zhengzhou to Beijing are in short supply.
Among them, the lowest price from Chengdu to Guangzhou starts at 410 yuan on February 14 (the third day of the first month), and starts at 800 yuan on February 17 (the sixth day of the first month).
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The Paper Journalist Tang Yingying