Chinanews client, Beijing, March 6th (Reporter Yuan Xiuyue) In the era of Internet celebrity explosion, onlookers and consumption of Internet celebrities have also become a business.
Recently, the "Brother Ramen" from Shandong was exposed to hundreds of self-media bloggers to block traffic. Not only did vulgar phenomena such as selling one's body and burying his father, courtship and marriage, etc. appeared, the door of "Brother Ramen" was also blocked.
From "Brother Coat" to "Brother Ramen", how can Internet celebrities break the dilemma of excessive onlookers?
Screenshot of short video platform
"Brother Ramen"'s house was blocked, some people asked for marriage and some called godfather
Cheng Yunfu, a farmer from Feixian County, Linyi City, Shandong Province, has been calling him "Ramen Brother" because he has been selling ramen for 3 yuan a bowl for 15 years.
But after the fire, Cheng Yunfu, who "wants everyone to eat the cheapest and most affordable ramen", can't concentrate on making noodles.
Recently, various sources of self-media have swarmed, relying on the "ramen brother" to make ramen traffic.
According to media reports, these people "chased and intercepted" him, not only making the "Brother Ramen" family unable to live normally, affecting the market and stalling, but also causing the "paralysis" of road traffic in the village, severely disturbing the production and life of the villagers.
The reporter saw from short videos and live broadcasts taken by some self-media bloggers that when "Brother Ramen" went to the market to go to the market, his noodle stall was surrounded by crowds, and almost everyone had a stand and a mobile phone.
Some people ran more than 500 kilometers to Linyi, Shandong, queuing for more than half an hour for a bowl of ramen.
In order to keep up with the enthusiasm, some people said they were going to ask Ramen brother to marry him. Someone shouted "Goddaddy, I love you" to Cheng Yunfu who is making ramen in the live broadcast.
Screenshot of short video platform
When not at the stalls, the door of "Ramen Brothers" has become a bustling big market. There are stall owners who set up barbecues, "Ramen Brothers Hometown Specialty Food", and various ways to raise red banners to promote products. At the business, some people picked up the microphone and sang at the door of "Brother Ramen".
Screenshot of short video platform
Can "Brother Ramen" defend their rights?
Does self-media bloggers block the live broadcast of "Brother Ramen" infringement?
In response, Zhang Zhonghui, a lawyer at Beijing Sino Law Firm, stated that natural persons have the right to privacy in accordance with the provisions of the Civil Code of the People’s Republic of China.
No organization or individual may infringe on the privacy of others by means of spying, intrusion, disclosure, or disclosure.
"We media bloggers' live broadcast of'Ramen Ge' rubbing traffic involves the privacy rights of the parties (of course, it may also involve the rights of the parties' name, portrait, reputation, etc.). Whether it is infringement, the limit is whether the right holder expressly agrees. If the right is right Without explicit consent, the bloggers’ live-broadcasting behavior transcends the boundaries and is an infringement."
From a legal perspective, can "ramen brothers" defend their rights?
Attorney Zhang Zhonghui believes that the right of privacy belongs to the category of private rights, and the right holder can request the infringer to stop the infringement, apologize, and compensate for the loss through litigation or non-litigation.
Screenshot of short video platform
Xu Xiaodan, an entertainment law lawyer at Beijing Tianchi Juntai Law Firm, stated that Article 2 of the "Public Security Administration Punishment Law" stipulates: "Disrupting public order, obstructing public safety, infringing on personal rights and property rights, and obstructing social management, which is socially harmful. If a crime is constituted in accordance with the provisions of the Criminal Law of the People’s Republic of China, criminal responsibility shall be investigated in accordance with the law; if it is not enough for criminal punishment, the public security organ shall impose public security management penalties in accordance with this law."
Attorney Xu suggested that "Brother Ramen" can choose to report the case to the public security organs, and the public security organs can punish the illegal acts; or they can file a lawsuit in the people's court, requesting the infringer to bear the infringement of civil rights such as stopping the infringement, removing obstacles, and apologizing. Liability: In addition, if the business is affected due to overexposure by the media, and the business cannot be operated normally, the turnover is reduced. "Ramen Brother" also has the right to demand compensation from the infringer.
Data map: "Brother Da Yi" Zhu Zhiwen.
Photo by Zhang Daozheng
How to break when traffic is trapped by traffic
?
In the 1970s, the artist Andy Warhol made two predictions about the future: "Everyone can be famous within 15 minutes, and everyone can be famous within 15 minutes." In the Internet age, this time has been greatly shortened. , Also attracting more people to embark on the path of blogging.
Consumption of internet celebrities has become one of the most convenient ways to obtain traffic, and "ramen brother" is not the first person to be scammed by traffic.
Previously, Zhu Zhiwen, the popular "Brother Coat" because of the popularity of "Avenue of Stars", Guizhou Popcorn Uncle who became popular because of changing dress videos with Internet celebrities, and the Baoding egg pie stall owner who became popular because of his resemblance to Jay Chou, all attracted a lot of people to watch. Shoot.
Video screenshot: Guizhou Popcorn Uncle
From online to offline, internet celebrities are blocking internet celebrities, and traffic is also holding up traffic.
On March 5th, "Ramen Brother" said in an interview with the media: "Now I figured it out. Everyone has come to support me from all over the country. Some fans did not eat ramen noodles and did not see me. I still I'm very embarrassed."
The reporter saw from the live broadcast on March 6 that the noodle stall of "Brother Ramen" had moved to the doorstep.
Cheng Yunfu makes ramen noodles in the middle, surrounded by anchors who are asking for attention and gifts.
Some people can attract more than 5,000 people to watch the live broadcast of "Brother Ramen", and the popularity rushes to the fifth place in Shandong.
During the ramen period, Cheng Yunfu occasionally took the microphone to remind everyone to pay attention to safety. Thank you for your support.
Screenshot of short video platform
So, what can the live broadcast and short video platforms do in these events?
Attorney Xu Xiaodan stated that as early as 2016, the State Internet Information Office issued the "Internet Live Broadcasting Service Management Regulations" to strengthen the management of internet live broadcast services, which clearly required live broadcast platforms and live video publishers not to use internet live broadcast services to disrupt society For activities prohibited by laws and regulations such as order and infringement of the legitimate rights and interests of others, Internet live broadcast services may not be used to produce, copy, publish, or disseminate information prohibited by laws and regulations.
The regulations also require Internet live broadcast platforms to implement main responsibilities and improve information review and information security management systems.
For publishers who violate laws and regulations, take warnings, suspend publishing, and close accounts as appropriate to eliminate illegal and illegal live broadcast information in a timely manner, and establish a blacklist management system. Publishers or users who are included in the blacklist are prohibited from re-registering accounts. .
Recently, Douyin also responded to this, saying that it opposes users' hotness, malicious hype, and excessive consumption of hot parties. Once relevant content is found, the platform will be removed from the shelves and not recommended.
Attorney Xu said that he hopes that all platforms will strengthen industry self-discipline, form effective conventions, abide by the professional ethics of public media, advocate and earnestly encourage the production of truly high-quality, original live and video works, and curb such homogenized and mediocre content shooting and Upload behavior to prevent malicious speculation and excessive consumption of hot spots.
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