The Japan Fair Trade Commission (JFTC) has compiled a survey on the actual situation of transactions between media such as newspapers and operators of portal sites and apps that handle news, such as Yahoo! JAPAN. It points out that the unit price of article royalties varies by about five times depending on the operator, and if you unilaterally set a significantly lower unit price, you may be in violation of the Antimonopoly Act.
Articles from newspapers, television, magazines, and other media can be found on portal sites and apps that handle news, but due to media complaints over their usage fees, the Japan Fair Trade Commission has recently investigated the actual situation of transactions and compiled them into a report.
According to the report, the average usage fee paid by operators in fiscal 2021 was ▽ 1000 yen for the highest operator ▽ 251 yen
for the lowest operator per
49,5 views, which was about 6 times different depending on
the operator.
In addition, regarding
the relationship between the media and operators, Yahoo! JAPAN, which was cited by about <>% of the media as "the business with the highest amount of royalty payment", "may be in a dominant position"
▽ Other businesses "cannot be ruled out as having a dominant position".
For this reason, the report points out that it is desirable for operators to disclose the method of calculating royalties as much as possible, and that unilaterally setting extremely low unit prices may violate the Antimonopoly Act.