Moda
In recent days, the beauty brand Hua Xizi, which has been making a lot of noise because of 79 yuan eyebrow pencil, officially released a response on social media on September 9. However, the most concerned issue of high prices was not mentioned, but the slogan of "self-improvement of domestic products" was shouted. Many netizens did not buy it, and some people ridiculed that "domestic products are to be revitalized, but it is by no means you who carry the flag."
Taking advantage of this gust of wind, netizens reacquainted themselves with many "conscientious domestic products". According to statistics, in a week, the total number of fans of the live broadcast room of the veteran domestic bee flower on a certain platform increased by 106.9%; The number of views of the single live broadcast of the washing daily chemical brand Baicat exceeded 200 million; Various major brands have launched "79 yuan package" to show sincerity, which poked at the emotional point of consumers.
For a long time, "domestic products" and "national tides" have been regarded as a sign of self-reliance and self-improvement in the manufacturing industry. The superposition of national emotions and innovation trends has created a more inclusive market sentiment: many consumers tend to support domestic products, not only to support them to gain a firm foothold in market competition, but also to expect them to continue to innovate products and achieve long-term development. However, the comfortable environment inevitably breeds troubled waters - they just want to rely on the "golden signboard" of domestic products to eat, but they are unwilling to bear the heavy responsibility and the emotional sustenance of consumers.
"The tide comes and the sea is like a long breath, the tide goes and the depression is sucked up." The market's sentiment for domestic products is like a tidal cycle, and there are very few people who always stand at the head of the tide, and when the tide is low, they know who is "swimming naked in place". It is not difficult to shout the slogan of "self-improvement of domestic products", the difficulty is to put yourself in the shoes of consumers and rely on hard power rather than gimmicks to participate in market competition. At the end of the day, most consumers are still rational, and everyone has a scale in their hearts about whether the product is easy to use and whether it is worth the money. The propaganda is loud, but the inherent quality of the product cannot withstand the market test, and the trend will only leave "chicken feathers" in the past.
It should also be seen that the "splashing of heaven and wealth" in the mouths of netizens is more of a momentary grand scene and a concentrated release of demand. Even if they squeeze their heads and sell out of goods, it cannot be asserted that domestic products have really risen. Calm down to look at the several brands that "exploded", most of which won in "using it since childhood, less price increases". In addition to the pursuit of practicality, consumers also have an aversion to "price gouging" behind them. Today's market competition is no longer limited to fighting for price and capacity, turning "explosive" into "long-red", and persistence and transformation are equally critical.
Self-improvement of domestic products has never been just a simple slogan. It is expected that domestic brands will comply with market laws and consumer demand directions, produce more distinctive products, and constantly enrich the commercial culture connotation under the label of "domestic products". (Nanfang Daily)