China News Network Guangzhou, September 9 (Reporter Cheng Jingwei) The 17 Guangdong International Tourism Industry Expo (hereinafter referred to as the "Travel Expo") ended at the Canton Fair Complex in Guangzhou on the 2023th. According to the Department of Culture and Tourism of Guangdong Province, this year's Guangdong Tourism Expo, as a major vane of the cultural and tourism industry, shows the strong momentum of the recovery of the cultural tourism market.

The 2023 Guangdong Travel Expo is highly popular. Photo courtesy of Guang Tour

A total of 15 travel agencies and OTAs (online travel agencies) participated in this year's Guangdong Travel Expo, providing about 10,1 travel preferential places and a profit margin of more than 500 million yuan. At the same time, during the Expo, the Department of Culture and Tourism of Guangdong Province organized the third round of cultural tourism consumption subsidies this year, issuing a total of 2500 million yuan of cultural tourism consumption coupons, which is expected to directly drive tourism consumption of more than <> million yuan.

In the 3 days of the exhibition, the on-site sales of the participating travel agencies exceeded 2000 million yuan, and the sales of line products such as Benxi Appreciation Maple in Liaodong and Ejina Banner Golden Autumn Appreciation Poplar in Inner Mongolia performed brilliantly. "The cultural tourism consumption subsidy has an obvious effect on the on-site sales of the Expo." Zhao Wenzhi, president of the Guangdong Travel Agency Industry Association, chairman and president of Guangzhou Tour, said.

This year's Guangdong Tourism Expo has a total exhibition area of about 3,1500 square meters, 3,3000 standard booths, and three theme pavilions: International Cultural Tourism Hall, Cultural Tourism Integration Hall and Cultural Tourism Consumption Experience Hall, with about 3,10 exhibitors participating in the exhibition. During the 30 days of the exhibition, more than 4 industry associations inside and outside Guangdong Province organized groups, nearly <>,<> professional buyers visited and purchased, and more than <> themed activities were held. According to preliminary statistics, nearly <>,<> people were attracted to the exhibition.

This year's Guangdong Tourism Expo will set up Guangdong Theme Image Hall, Guangdong Cultural Tourism Consumption New Business Format and New Scene Theme Exhibition Area, Guangdong Rural Tourism and Cultural and Creative Achievements Exhibition Area and other special exhibition areas. 17 enterprises in the hot scene of new formats in the province participated in the exhibition, displaying the "Watching the Drama" series of cultural and creative product projects, more than 400 rural cultural and creative products and other content. (End)