Urumqi, September 9 (Zhongxin Net) -- In the eyes of most people, as the farthest place in the world from the sea, Xinjiang, which is deeply inland and has no advantages in developing fisheries and related industries, let alone has strong market competitiveness. But one company in Mulei County, Changji Hui Autonomous Prefecture, Xinjiang, not only produces a wide range of well-made baits, but also sells its products to more than 18 countries around the world.

The picture shows the bait display wall. Photo by Chen Chuansong

Walking into the company, a couplet on the door is particularly eye-catching, the upper link writes: The embroidered girl of the Western Regions Mountain City skillfully uses carving insects to specialize in all kinds of small spirit insects, and the lower link is: anglers from all over the world buy fish lure bait solo play a variety of big silly fish, horizontal batch: excellent supply and demand.

This couplet was written by the company's chairman, Nguyen Thanh Yao, and the seemingly playful words reveal the secret of the company's success. On the two walls of the company, all kinds of bait are densely arranged, dragonflies, flies, caterpillars and other shapes. Ruan Chengyao took out a box of bait and told reporters that such a small box could be sold for $50. "Now AliExpress (website) has sold 31074,40 orders and more than $<>,<>."

Ruan Chengyao said that every year in February in Beijing will hold the China Fishing Tackle International Expo, fishing gear manufacturers, distributors and buyers from all over the world will participate in the conference to buy the products they need, and the company can receive many orders every year.

In recent years, with the rapid development of cross-border e-commerce, Ruan Chengyao began to lay out sales channels on the Internet, according to him, at most, the company can complete 2,20 US dollars a day on one platform. "One part is Amazon, the other is AliExpress AliExpress in China, and the sales range of products extends to more than <> countries."

The picture shows the bait for export. Photo by Chen Chuansong

Li Fengping, deputy secretary of the party group and director of the Mulei County Bureau of Commerce and Industry Information Technology, said: "Now the procedures are simplified, from the original level-by-level declaration, now you can realize the declaration online, you can handle it once you run, and some preferential policies that enterprises enjoy can better promote enterprises to go global." ”

This year, Mulei County continued to increase its support for foreign trade enterprises, and constantly provided all-round services and guarantees for export enterprises, so that Ruan Chengyao was more energetic. "Through the Belt and Road Initiative, we connect Central Asia and Western Europe, and currently France, Germany, the United Kingdom, Italy, Belgium, the Netherlands have customers." (End)