Guangzhou, July 7 ( -- With the arrival of summer vacation, Guangdong's tourism market has continued to heat up in recent days, among which Beijing, Xinjiang, Yunnan, Guizhou and other inter-provincial tourist destinations have become popular choices, and students and parent-child customers are the largest travel groups.

"Beijing, here we come!" Early in the morning of the 5th, the T2 terminal of Guangzhou Baiyun International Airport was very lively, and many tourist groups gathered and prepared to go, mainly parent-child family groups, including many "three generations in the same household" combination. These tour groups will visit scenic spots such as Universal Beijing Resort and the Palace Museum.

As a new landmark of cultural tourism in Beijing, Universal Beijing Resort "gathers" the entertainment facilities and attractions of Universal theme parks around the world, bringing visitors an immersive theme park experience. Recently, Universal Beijing Resort joined hands with Guangzhou Travel to hold a Guangdong-Hong Kong-Macao Greater Bay Area Tourism Promotion Conference in Guangzhou to introduce the resort's activity plan and product information this summer.

Guangzhou Tour Universal Beijing Resort Guangdong-Hong Kong-Macao Greater Bay Area Tourism Promotion Conference Held in Guangzhou Official Key Photo

This summer, Guangzhou Tour combined Beijing's rich historical and cultural resources and the summer seasonal activities of Universal Beijing Resort to launch semi-independent travel packages including "Zhiquying parent-child tour, family group, study tour" and other group tours, "air tickets, hotels, tickets" and other combinations, as well as various independent travel individual booking services.

"Beijing has always been a popular tourist destination in summer." Zhao Wenzhi, chairman and president of Guangzhou Tour, said that the summer in-depth tour route in Beijing is well matched with the different travel needs of parent-child family tourists, such as interactive play, leisure vacation, historical and cultural inheritance, and famous school tour and study. Judging from the current customer reception of the travel agency, the Beijing tour route is expected to become a "hot spot" for inter-provincial travel in the summer of 2023.

In addition to Beijing, tourist destinations such as Xinjiang, Yunnan, Guizhou and Gansu are also popular with Guangdong tourists, with travel days ranging from 3 to 14 days. Zhao Wenzhi said that after entering July, it is obvious that the inter-provincial tourism market is heating up. From July 7 to the coming week, the tour operator will organize more than 7 inter-provincial tours every day.

According to Tuniu's booking data, there was a strong demand for travel on themed itineraries such as parent-child travel and summer vacations this summer. Up to now, 58% of tourists have booked this year's summer family trip. From the booking data, Shanghai, Nanjing, Beijing, Guangzhou and other places have the highest enthusiasm for summer travel.

According to Tongcheng Travel Analysis, in the summer of 2023, the proportion of students who signed up for travel through the platform is expected to reach 33%, exceeding the same period in 2019. At the same time, graduation trips, family family trips, etc. will also push up the proportion of student customers.

The comprehensive return of students and parent-child customers is an important symbol of the return of the summer tourism season. In this regard, Zhao Wenzhi said that as a traditional tourism season, the source base represented by parent-child customers and student groups continues to expand, which fully reflects the accelerated recovery of citizens' confidence in traveling. (End)