The afterglow of the just-concluded Mayday Beijing concert is still warm, and the concerts of singers such as Liang Jingru, Liu Ruoying, Lu Han and other singers have struck again, and the enthusiasm for watching continues to rise, and many businesses have pondered from optimizing the viewing experience. In addition to the rental business of renting mobile phones specializing in photography with a monthly income of more than 25,60 yuan through the popularity of the concert, the Beijing Business Daily reporter noticed that small beauty businesses such as hair editing, viewing makeup, and glitter face patches were also opened near the venue, priced at 6-<> yuan, so that the ultra-low-cost "small bosses" who opened earned thousands of yuan in <> days, and the team began to plan to expand the business to door-to-door makeup and cross-city services.

"From after lunch to before entering"

Tens of thousands of spectators gathered around concert venues, which also allowed small business businesses to discover new opportunities for profit.

"Is there a Beijing sister who can help weave hair and makeup before the concert on June 6, for a fee." Makeup posts such as these frequently appear under concert-related Weibo topics, and although the idol's concert is still a few weeks away, fans Xiaoice already preparing for that day's performance. "It's rare to see a concert, so I want to dress up carefully and take pictures to create beautiful images." Xiaoice said.

Beijing Business Daily reporters visited the vicinity of the National Stadium many times during the Mayday concert Beijing Station, nearly 30 teams opened near the venue, concentrated at the subway exit, the team is mainly 3-5 people to cooperate, providing a series of beauty small businesses including hair braiding, makeup, glitter face stickers, Polaroid photos, and more than 20 makeup teams, providing one-on-one makeup services on site. During the visit, a number of merchants told the Beijing Business Daily reporter that the day's hair editing was full, and more merchants channeled traffic through social platforms, and the makeup services provided had been booked since the first concert opening day.

"The cost is not high, the main thing is hard money, our friends three people, a total of about 15 people a day, from lunch to start busy, until the concert venue began to sing hot songs to be busy, if the other party is not satisfied and need to rework, these days worked down to earn more than 5000,20 yuan, but every day tired to the arm can not lift up." Business Ye Ming introduced that the main cost of hair weaving is hair rope, ribbon, small card, of which the ribbon 3 meters online shopping is only 5 yuan, and the cost of materials is less than <> yuan per order.

From the price list given by Ye Ming, hair braiding is priced between 25-60 yuan according to the difficulty of hairstyle and hair length, and you need to add a color wig to create a pick-and-dye effect, or you need to add wig pieces to increase the volume of hair, then increase the price according to the number of hair pieces. Face painting is priced according to different patterns, the price is between 10-30 yuan, including a full set of makeup for hair braiding, makeup and painting, which requires advance reservation and is priced at 229 yuan.

In addition to the same business such as hair editing and face painting, the Beijing Business Daily reporter also noticed that many merchants made articles from the richness of business types, and simultaneously sold concert support peripherals, including concert glow sticks, support bracelets, lamp signs, concert posters, fans printed with star avatars, etc., the price is between 5-140 yuan. Asked whether the goods are officially produced, many merchants told the Beijing Business Daily reporter: "It is not clear whether it is authorized, most of them are bought directly from the Internet and ready-made." ”

In addition to the on-site makeup near the venue, many makeup studios have also taken advantage of the trend to open "concert support makeup", priced at about 380-498 yuan. The owner Sasha introduced that under the influence of on-site lighting and viewing environment, the requirements for makeup color sense and makeup holding effect are higher, and many customers have recently entered the store to consult concert makeup, so they have launched corresponding customized makeup according to their needs, and customers have also come to the store in groups.

Viewing fever drives diversified consumption

According to the China Performance Industry Association, since the second quarter of 2023, concerts will enter a relatively intensive period, and there have been different degrees of tension in the scheduling of large-scale venues in various places. Looking at the concert market in Beijing, the Mayday concert has just finished its Beijing leg trip, and during June, many singers, including Liang Jingru, Huang Qishan, Liu Ruoying, Lu Han, will sing in Beijing, continuing to bring audio-visual feasts to the audience.

"The hair editing business is very common in concerts and music festivals, and I plan to continue to accept orders for many concerts that will be held next, and I currently plan to increase my competitiveness by enriching the types of hair braiding and improving the refinement of makeup. While making a profit, you can also feel the lively atmosphere before the concert, and if there is a concert in a neighboring city, you will also consider door-to-door makeup and cross-city services. Ye Ming said.

It is worth noting that the small concert beauty business, which is dominated by small teams and retail merchants, has also caused a negative experience for some consumers. "When I put on makeup, I felt a little itchy on my face, and it was very hot that day, and when I went home, my face started to get bagged and red." Some consumers told a reporter from Beijing Business Daily that they could not find a merchant near the concert venue afterwards, and the social account used for contact at that time was "no longer read".

Regarding the concert peripheral goods sold by such merchants, Zhao Hu, a lawyer at Beijing Zhongwen Law Firm, said that the sale of counterfeit brands and three-nil products is an illegal act in itself, and when the circumstances reach a certain level, it may constitute a criminal offense; Making and selling celebrity merchandise without authorization infringes portrait or trademark rights and constitutes infringement. When a merchant sells a certain service experience, the merchant first needs to have the corresponding qualifications and ensure that consumers can receive services healthily and safely, and consumers who suffer personal or property damage due to the purchase or use of goods or services enjoy the right to compensation in accordance with the law, and can protect their rights by complaining and reporting to relevant departments.

Performance industry analyst Li Xinyu said that as a large-scale comprehensive event, the concert can directly drive economic growth and effectively promote the development of related supporting industries. The concert market is expected to continue to recover during the year, and performance cities need to actively optimize the viewing experience and take advantage of the spillover effect of concerts to drive a series of consumption such as tourism, transportation, accommodation and catering.

Beijing Business Daily reporter Lu Yang Han Xinyuan