The city roams, tens of thousands of steps a day... Young people's tourism presents new characteristics
Play the most cards in the shortest amount of time
Walk the streets and alleys in the city to feel the urban culture and experience the fireworks; See the different pavilions in the museum and see more collections... Walking tens of thousands of steps a day, more and more young people choose to spend as little time and money as possible to visit and check in as many attractions as possible, and then share them on social platforms. Nowadays, young people's sightseeing tours have begun to take on new characteristics, and various half-day tours and one-day guides have emerged one after another. Text, photo/Guangzhou Daily all-media reporter Luo Lei
Current situation: Young people's sightseeing tours mainly revolve around three types of scenes
Taking the high-speed train on the weekend, going to Liuzhou to taste snail powder, taking the Yangtze River ferry to Wuhan, or checking in to Changsha Internet celebrity brands are becoming the choice of many young people in Guangzhou. Nowadays, young travelers travel more frequently, and in addition to yearning for natural scenery, they have also begun to pay attention to daily life and pyrotechnics, and pursue products that are simple and straightforward but can easily reduce stress. The reporter found that young people's sightseeing tours are currently mainly divided into three categories, including checking in city landmarks, visiting cultural museum venues, and experiencing urban fireworks.
In summer, walking into cultural museums to enjoy cooling and taste culture is becoming a fashion. Visit a museum and learn about the history of the city. Nowadays, cultural tours have become a must for many tourists to travel during the holidays. The reporter found from various travel platforms that the cultural museum exhibition hall is still a good place for tourists to check in and visit this year, and at the same time, fresh gameplay continues to drive the growth of young customers, and at the same time is welcomed by the parent-child research market.
Judging from the recent data released by Ctrip, the status of Wenbo Travel has improved significantly. Since the beginning of this year (January 1 to May 1), among the most booked scenic spots on Ctrip's platform, museums and exhibition halls have surpassed zoos and theme parks, jumping from fourth place last year to first place. From the proportion of ticket orders in the museum exhibition hall, it can be seen that more than 5 out of every 15 tourists who book tickets to the scenic spot has booked the cultural museum tour. Since the beginning of this year, the order volume of museum exhibition halls has increased by 10.1 times compared with the same period in 2019.
Tourism enterprises enrich the connotation of products
For young people, travel preferences are to go and not to do strategy, which puts forward new requirements for tourism enterprises. According to the data, the trend of young groups signing up for group travel has increased this year. Since March this year, nearly 3% of the group tour bookings for young people aged 18~30 have been booked, and nearly 35 out of every 10 people who sign up for group tours are young people. In addition, the number of orders placed by young people aged 4~18 increased by 30% year-on-year. Young people attach great importance to the reputation of the destination and the service quality of scenic hotels, which plays a role in urging the market to be formal.
By integrating high-quality tourism resources from various places, local travel agencies combine elements such as influencer check-ins, niche exploration, and creative travel photography preferred by young customers to design tourism products that are more popular with young people. According to Lingnan Business Travel Group's Guangzhou Tour, the agency has recently received a surge in demand from working people for cross-weekend excursions, and in order to better match the changes in demand, travel agencies have launched a series of "Weekend Plus" travel products, focusing on young people's favorite attitude of walking and traveling.
Zhao Wenzhi, chairman and president of Guangzhou Tour, said that the weekend tour theme route launched this time has some strict definitions in product standards, and will include some light outdoor projects in the itinerary, while also taking into account avoiding hot weather and ensuring a higher sense of experience; The second is to attach importance to local experience, highlight the attractions or activities loved and recommended by locals, and add social elements such as camping and making tea around the stove to provide a meeting scene for mutual exchange. In terms of domestic tourism products, destinations such as Wuhan in Hubei, Changsha and Chenzhou in Hunan, Guilin in Guangxi and Longji Rice Terraces are more popular. In terms of intra-provincial products, Zhongshan, Zhuhai and Chaoshan products are more popular.
"It is necessary to create high-quality routes that meet the consumption level of young people, and the destination must also arouse their curiosity." According to relevant people from Guangdong CTS, in order to seize the young city-check-in tourism market, travel agencies have won the promotion of tourism products with topic attributes, regional and thematic uniqueness. For example, for the market where young people from other places come to Guangzhou, CTS Guangdong will currently prefer the research and development of characteristic individual products, focusing on local characteristics, such as launching ticket packages for representative attractions such as Lingnan Impression Park and Canton Tower, as well as Cantonese food packages and intangible cultural heritage experience packages. Spring Autumn Tourism said that recently, Spring Autumn City Sightseeing Bus has released a number of discount package products to help young people seamlessly connect to popular attractions in the city more conveniently and efficiently, saving transportation time.
City tourism products should highlight the human touch
Under the leadership of professional narrators, walk and cycle around the city, measure and feel the charm of the city... This way of urban roaming is becoming more and more popular among young people and has also become a theme for increasing efforts in the industry. For many young college students, when the body allows, go to more places and see more scenery with a check-in mentality, which is the meaning of their outing. The reporter learned from various social platforms and tourism service agencies that the half-day to one-day itinerary can not only allow citizens and tourists to experience the Yueyun Xiguan, Lingnan South African Heritage and Lingnan culture, walk the streets and alleys, go to the city and cultural landmarks, which is accepted and liked by more and more people.
Tourism expert Zhao Changyun believes that Guangzhou must first have super IP and tipping points in the development of urban leisure experience and landmark check-in tours. Like the barbecue in Zibo, the nightlife in Changsha, and the Internet celebrity landscape in Chongqing, the entry point should be precise and ruthless, which can empathize with consumers and trigger national communication and global traffic. Second, it is necessary to lower the entry barrier, more free attractions or lower tickets, especially those well-known historical and cultural and natural landscapes; At the same time, integrate core resources and products to create boutique amusement routes and festivals. Finally, we must treat guests with sincerity, and we must have fireworks among people, and the host and guest are family. In various fields such as catering, transportation, accommodation, shopping, leisure and entertainment, more highlight local characteristics and human touch.
How to make young check-in tourism richer and more meaningful is also a question worth studying. Ms. Shen, who has lived in Laoxiguan for more than 20 years, said that Xihua Road is the main place for daily life, consumption and leisure in the nearby neighborhoods. When Xihua Road became popular on social platforms, there were many people on holidays and weekdays. In fact, as a gastronomic capital, Guangzhou not only gathers traditional Cantonese cuisine, but also Haizhu District Tongfuxi, Liwan District Xitang, Longjin Road, Yuexiu District Wenming Road and many other places worthy of tourists to explore and discover food, which should be known to more people. In addition to food, the culture, history, architecture, night view of the Pearl River and other elements of the thousand-year-old commercial capital are more suitable for everyone to slow down and enjoy quietly. Ms. Shen also believes that for me, what contemporary young people lack now is not the opportunity to travel, but the goal of travel. More themed large-scale activities such as food, coffee, Hanfu, and music will inevitably become a new purpose for young people.
However, some industry insiders said that young people's sightseeing tours have their own specific demands and goals, and are only suitable for young customers of a specific age. When choosing a way to travel, users can refer to relevant social platforms, but they should also insist on independent thinking, do not blindly follow the trend, and choose the right products for themselves. (Guangzhou Daily)