China News Network Guangzhou, June 6 (Reporter Cheng Jingwei) The 2 Guangdong Litchi Marketing Promotion Conference and Production and Marketing Docking Activity was held in Zengcheng District, Guangzhou on the afternoon of June 2023. According to the Department of Agriculture and Rural Affairs of Guangdong Province, this year is a big year for lychee production, and the output of lychee in Guangdong is expected to reach 6.1 million tons, an increase of 179% over last year, or a new high in five years.

Lychee industry is the largest characteristic fruit industry in Guangdong, with lychee planting in 97 counties (cities and districts), driving more than 180.<> million employees, and is an important industrial starting point for Guangdong to implement the "high-quality development project of <> counties and thousands of towns and villages".

The Leizhou Peninsula, represented by Suixi County, Zhanjiang City, Guangdong Province, is an early producing area for lychee in Guangdong. It is understood that 36,43 mu of lychees were planted in Zhanjiang this year, with an estimated output of about 27,3 tons, and about 5,27 tons had been sold as of May 5. Among them, the purchase price of "white sugar poppy" field head is 7.4 yuan per catty, and the purchase price of "Concubine Xiao" is 5.6 yuan per catty.

Liu Jian, deputy secretary of the Suixi County Party Committee and county magistrate, said that in the Zhanchuan River Valley, the core planting area of Suixi lychee, the high-quality lychee variety "Xian Pin Li" is planted on an area of 1,5 mu, with an estimated total output of 3000 million jin. By the end of May, 5% of the lychee in the Zhanchuan River Valley had been sold, with sales reaching 80 million yuan, "leading the 'first stick' in Guangdong lychee sales".

The 2023 Guangdong Litchi Marketing Promotion Conference and Production and Marketing Matchmaking Event was held in Zengcheng, Guangzhou Guangdong Provincial Department of Agriculture and Rural Affairs Photo courtesy

Since May this year, Maoming City, Guangdong Province, the world's largest continuous production base of lychees, has been working hard to sell lychees from top to bottom. "At present, Maoming Lychee has entered a large number of listing stages, and the purchase price of Tiantou has increased by 5% to 5% compared with the previous Litchi Medium Year, and the start is good." Wang Xiaohui, vice mayor of Maoming City, said.

Online channels have become one of the important ways to sell lychees. At present, Maoming City is carrying out a 30-day "3600,8000 e-commerce selling lychees" activity, and more than 5,31 lychee e-commerce and more than 20,40 micro-merchants are carrying out "live streaming goods". In the past few days, the price of lychee e-commerce has continued to be firm, of which the "white sugar poppy" e-commerce price on May <> is <> yuan to <> yuan per catty.

He Xia, the first secretary of Baiqiao Village, Genzi Town, Gaozhou City, Maoming, said that at present, the village has 46 e-commerce stores, and more than half of the lychees in the village are sold through e-commerce.

It is worth mentioning that this year, Guangdong lychee production is abundant, and the quality is better. Among them, the rate of high-quality lychee varieties in Maoming City has increased to 80%; Guangzhou focuses on cultivating 5 high-quality varieties such as "Xianjinfeng", and high-quality varieties account for 68.1% of the city.

Guangdong litchi is sold all over the world. Not long ago, the "2023 Guangdong Litchi Silk Road Tour" activity was held in Conghua, Guangzhou, and lychees from Zhanjiang, Maoming, Guangzhou and other places were successively shipped and exported to all over the world. "This year, lychee exports have achieved a 'good start'. Up to now, the province has exported 3895,9333 tons of lychees and 88.8 million yuan, an increase of 83.6% and <>.<>% respectively over the same period last year. At the meeting, Liu Hong, deputy director of the Guangdong Branch of the General Administration of Customs, said that it will continue to strengthen supervision, optimize services, support Guangdong characteristic agricultural products to become bigger, better and stronger, and let more Lingnan Jiaguo sail to sea.

As an agricultural product export enterprise, Guangdong Zhongli Agricultural Group Co., Ltd. has built 3 lychee export bases with an area of more than 50,<> mu in Zhanjiang, Maoming, Yangjiang, Shanwei and other places. "We are committed to extending the sales radius and marketing cycle of Chinese lychee at home and abroad, and extending the product chain of lychee deep processing, so as to create a new format of Chinese lychee comparable to cherries and avocados." Chen Yaohua, chairman of Zhongli Group, said. (End)