Haikou, May 5 (Reporter Fu Yuqun) "Characteristic construction is the only way to form a unique and characteristic tourism and leisure block development model. Lou Jiajun, director of the Leisure and Tourism Research Center of Shanghai Normal University, said when participating in the national tourism and leisure block innovation and development exchange activity on the 31th that the basic requirements for the realization of characteristic construction of tourism and leisure blocks are to adapt measures to local conditions, time conditions, people's conditions, and special conditions, including planning and design, characteristic industries and commerce, cultural and historical heritage protection, tourism facilities and services, brand promotion and marketing.
The National Tourism and Leisure District Innovation and Development Exchange Event, co-sponsored by the Department of Resource Development of the Ministry of Culture and Tourism, the Department of Tourism, Culture, Radio, Television and Sports of Hainan Province, the Haikou Municipal People's Government and China Tourism Daily, was held in Haikou on the 30th. Industry experts and scholars, relevant industry associations and enterprise representatives from all over the country gave keynote speeches, experience sharing and investment promotion around the innovative development of tourism and leisure blocks, empowering the development of urban tourism and leisure districts.
At present, China has fully entered the era of mass tourism, and urban leisure tourism that is shared by hosts and guests, all-weather, no threshold, temperature, and diversified formats is becoming a new consumption hotspot. In 2022 and 2023, the Ministry of Culture and Tourism, together with the National Development and Reform Commission, launched two batches of 111 national-level tourism and leisure blocks, which not only continue the historical context and characteristic style of the city, but also provide high-quality tourism and leisure space, which are loved by residents and tourists.
"Tourism and leisure districts should focus on deep integration into the construction of modern industrial system, focus on cultivating a cultural tourism and leisure industry system that conforms to its own development laws, and achieve sustainable and high-quality development." Liu Shilin, Dean of the Institute of Urban Sciences of Shanghai Jiao Tong University, said that the planning and construction of tourism and leisure blocks should pay special attention to adhering to the three basic positions, that is, expanding tourism categories and providing unique scenes; Improve the level of leisure and enrich the humanistic connotation; Enhance spatial vitality and lead urban development. At present, it is necessary to put the development of the substantive leisure cultural tourism industry in a more important and prominent position.
"The number of visitors to Haikou Arcade Old Street in the past six years has exceeded 1000 million." Wang Xun, general manager of Haikou Arcade Old Street Investment and Development Co., Ltd., introduced that on the basis of retaining the characteristics of architectural style, Haikou Arcade Old Street explores the activation mode of "organic renewal" historical and cultural blocks, breaks through a single traditional tourism commodity format, and creates a cultural-themed historical district with in-depth experience in the way of "integration of culture and new lifestyle" and "symbiosis of local imprint and Nanyang style", which has attracted many tourists to visit and play in recent years.
Zhang Huawei, Deputy Secretary-General of the People's Government of Hainan Province, said that the tourism and leisure block is not only a normal living and leisure space for local residents, but also an important experience place to attract foreign tourists to integrate into the local area to experience the city's fireworks and characteristic culture, which is the charm of the city. At present, the Arcade Building Historical and Cultural Block of Longhua District, Haikou City, Hainan Province and the Hongzhou Wharf Tourism and Leisure Block of Jiyang District, Sanya City have been successfully selected as national tourism and leisure blocks, Hainan will take this as a driving force to further highlight local characteristics such as tropical characteristics, ethnic characteristics, and Nanyang characteristics, and vigorously create more distinctive tourism and leisure blocks to attract more domestic and foreign tourists to Hainan for tourism and consumption. (End)