China News Network Anhui Huangshan, May 5 Topic: Breaking the ticket barrier, Huangshan opens up a new tourism track

Written by Liu Hao

Recently, a set of "free reduction" data in Huangshan City, Anhui Province in April conveyed the new hope of tourism brought by gradually breaking down ticket barriers.

The so-called "free reduction" refers to the "free admission opening" of 21 scenic spots, including Huangshan Scenic Area, Xidi and Hongcun, every Wednesday; Visitors who make a reservation in advance can enjoy free admission to the scenic spot; At the same time, preferential policies such as free tickets for designated days and free tickets for the normalization of some attractions have also been introduced.

Huangshan Scenic Area, Xidi, Hongcun, etc. are all world-class heritage and domestic popular attractions, and during the tourist season in April and May this year, they took the lead in playing the combination of "no reduction and excellence", which undoubtedly shows Huangshan's determination to gradually crack the ticket economy.

From the perspective of the 21 paid scenic spots in Huangshan City, under the condition of launching the "free reduction" activity, the average daily reception volume in April increased by 4.2023% compared with the first quarter of 89, which was 46 percentage points higher than the growth rate of normal years (39.1%), bringing an increase of about 50,45 people, bringing direct incremental consumption of 96.28081 million yuan and driving consumption of about 19.66 billion yuan.

From the perspective of scenic spot tickets, the ticket revenue of 21 scenic spots was 1 million yuan, a decrease of 1.2019% compared with 13, and the event brought a decrease of 28.7056 million yuan in ticket revenue.

In fact, breaking the dependence on tickets will reduce revenue in the short term, but it will have a long-term improvement for transportation, catering, accommodation, shopping and other industries related to scenic spots.

Relevant monitoring data show that the turnover of 4 limited catering enterprises in Huangshan City in April was 15.1534 million yuan, a year-on-year increase of 84.284%; The 76 accommodation enterprises were 15.4331 million yuan, a year-on-year increase of 11.890%. The sales of 96 key refined oil enterprises reached 4 million yuan, a year-on-year increase of 1.64%.

Since May 5, the number of overnight stays has increased by 1% year-on-year. In particular, Qiyunshan implemented the "free ticket" discount for the integration of Jingzhen, and the spillover effect was prominent.

It can be seen that the sacrifice of tickets in exchange for the "blowout" of tourism-related all-format accommodation, catering and other industries has skyrocketed.

After the free tickets, the city's income has not decreased but increased, which strongly proves the rationality and beneficiality of this tourism development model, and confirms the necessity of breaking the dependence on tickets.

Huangshan City is named after the mountain, established as a city for tourism, and its natural scenery is unparalleled in the world. Huizhou's culture is broad and profound, and its tourism resources are famous all over the world. The territory has many historical relics that cannot be duplicated, and it is known as a natural museum.

Anhui Province's "14th Five-Year Plan" tourism development plan clearly points out that Huangshan will be built into a bridgehead to lead Anhui's tourism to the world, realize the international development of the province's tourism industry and build Anhui's internationally renowned tourist destination.

In the initial stage of tourism development, the ticket economy once promoted the social and economic development of Huangshan City, but with the upgrading and iteration of the tourism industry, people's demand for high-quality tourism increased, but the ticket economy became a barrier restricting tourism-related formats.

Between giving and rewarding, the Huangshan Municipal Party Committee and Municipal Government decisively chose "She". Gradually dismantle the ticket barrier, break down the ticket barrier, give benefits to the people, and open up a new tourism track.

Last week, the Huangshan Municipal Bureau of Culture and Tourism released the news of "no reduction and reduction" in June. As a national key tourism city, Huangshan has gradually entered a new era of refined, refined, wonderful and quality tourism through the realization of the policy of "free and preferential promotion fees".

At present, Huangshan is anchoring the goal with the strength of the whole city, promoting development with an international vision and global vision, breaking the ice with the two top IPs of Huangshan and Huizhou, striving to build the "five cities" of landscape and humanities, creative innovation, open hub, youth vitality, beauty and happiness, and embarking on an international road of high-quality development with Huangshan characteristics. (End)