Sanya, May 5 (Zhongxin Net) (Wang Xiaobin, Zhang Yuehe) The Sanya Municipal Government held a press conference on the 26th to announce that the Sanya Tianya Haijiao Tourist Area will be open for free from June 26, 2023. This is another state-owned scenic spot in Sanya to remove the "ticket wall" after Luhuitou Scenic Area and Big and Small Dongtian Tourist Area.
Since the second half of last year, the national 4A tourist scenic spot Sanya Luhuitou Scenic Area and the national 5A-level tourist scenic spot Sanya Dongtian Tourist Area have been opened to domestic and foreign tourists for free. Tianya Haijiao Tourist Area is one of the most well-known scenic spots in China, which is free to open to the public, which not only benefits citizens and tourists, but also has symbolic significance for the development trend of the tourism "ticket economy".
Sea entertainment in the Ultima Haijiao Tourist Area. Photo courtesy of Li Huhu
Dai Bin, president of the China Tourism Research Institute, said that over the years, through the "ticket economy" and other methods, the tourism industry has made great progress, the natural resources, historical and cultural resources of state-owned scenic spots are owned by the whole people, and the ticket prices of relevant scenic spots have been reduced or even reduced, which is an important measure for the people to share the fruits of tourism development.
"Attractions are more open to the public, and visitors can share the beauty of the local area with the locals, which can greatly enhance the image of the entire region as a tourist destination." Dai Bin fully affirmed the free opening of the Sanya series of state-owned scenic spots, "The current is the historical period when the Hainan Free Trade Port is about to be closed and operated, and the free opening of Hainan's landmark scenic spots will promote the construction of the free trade port's international tourism consumption center."
The well-known scenic spot "South Sky One Pillar" in the Tianya Haijiao Tourist Area. Photo courtesy of Li Huhu
The end of the world, the big and small caves, and Luhuitou are all scenic spots under Sanya Tourism Group. Zheng Conghui, secretary of the party committee and chairman of the group, introduced that after the free opening of relevant scenic spots, a series of festivals and new product formats have been launched, enriching the tourism experience of citizens and tourists, and the popularity of scenic spots continues to heat up.
Zheng Conghui said that Tianya Haijiao is currently fully promoting the creation of 5A-level scenic spots, excavating the cultural connotation and brand value of "Tianya Haijiao", integrating into the "Tianya Story" cultural and creative series, expressing love and romance for lovers, pinning poetry and distance for young people, and expressing feelings and struggles for professionals. After the free opening of Tianya Haijiao, it will link up with surrounding villages to create a "Datianya" tourism ecosystem covering various formats such as homestays and resident fish markets, and launch more Internet celebrity cultural and creative products and festival activities unique to scenic spots, so that Tianya Haijiao "always travels and always renews".
The scenery in the park of the End of the World Tourist Area. Photo courtesy of Li Huhu
Does Sanya's demolition of the "ticket wall" of state-owned scenic spots have any reference significance for other tourist destinations? Dai Bin believes that the "small account" of the "ticket economy" should not be opposed to the "big account" of social benefits. If the level of local tourism development is average and the comprehensive consumption format is not good, it is difficult to sustain the "free ticket for demolition of the wall" in scenic spots. If the tourism industry of vacation destinations is complete, the reduction of rigid expenditure such as scenic spot tickets will actively promote comprehensive consumption such as shopping, catering, and entertainment.
Huang Xingwu, vice mayor of Sanya, said that the scenic spots have been opened for free one after another, which has enhanced the reputation and attractiveness of Sanya tourism city, and has been affirmed by all walks of life and the general public and tourists. Taking the free opening of the Tianyahaijiao tourist area as an opportunity, Sanya continues to optimize the operation and management mode of state-owned scenic spots, vigorously develops diversified, inclusive and equalized tourism consumption products, actively expands tourism consumption space, and promotes the formation of a new pattern of all-round tourism development. (End)