Ningbo, May 5 (Zhongxin Net) -- What is the experience of opening a café into the mountains? Located in Anshan Village, Jiangbei District, Ningbo City, Zhejiang Province, the "Yeshi" café attracts many young people, and even some people drive from the surrounding districts and counties to experience the comfort of "enjoying the idyllic scenery while enjoying coffee".

In Zhejiang, more and more cafes appear in the countryside, such as Zeya Ancient Village Cafe in Wenzhou City, Yueliang Village Cafe in Lingnan Township, Shaoxing City, and Old Persimmon Forest Cafe in Kakilin Village, Yuyao City... As a new business format, rural cafes not only attract young people to the countryside, but also add highlights to rural revitalization.

A view of the "Coffee" café. Photo courtesy of Zhuang Yuan

Why are country cafes such a desirable place for young people? Recently, following the aroma of mountain coffee, the reporter walked into No. 69 of the middle room of Anshan Village and unlocked the business password hidden in the small village.

In the courtyard with a wide view, several old camphor trees are towering in the sky, stone steps are laid under the trees, and camping equipment such as egg roll tables, moon chairs, and storage boxes are also placed at random.

Ye Zi, a tourist who sits with friends in the courtyard drinking coffee, said: "It is very pleasant to escape the city and have a cup of coffee in the mountains and rivers, and all the stress and worries seem to dissipate at once." ”

Cities need cafes to convey literature and romance, but the mountains need to be embellished with interesting souls. Under the blue sky and white clouds, next to the grassy rice fields, drinking a cup of coffee may be another decompression experience.

Rodin's clothing store in the village. Photo courtesy of Zhuang Yuan

Luo Dan, the manager of the "Yes Coffee" café, is a "post-85 generation", she originally wanted to open a unique clothing store in the countryside, and by chance, she met Zhang Xiaochen, the manager of the Chengcheng Anshan Cultural Settlement in Anshan Village.

With the help of Zhang Xiaochen, Rodin innovatively integrated the elements of catering and coffee into the originally planned clothing store, and the "Coffee Coffee" café was born.

"Dreams are more than an inch." In her view, "coffee" is not just a place to sell coffee, but also a way of life, a way of socializing.

In the countryside of Anshan Village, Rodin's life is filled with her love, and the countryside also satisfies all her imagination and pursuits.

"What if one day the heat in the café subsides?" Faced with the reporter's concern, Rodin said: "I will divide my focus on other careers, photography, clothing, can fill my love." ”

Strolling in Anshan Village, the reporter found that the business format in Anshan Village was far richer than expected. Design schools, country restaurants, cafes and homestays, clothing stores, landscape design studios... More and more young people are bringing urban businesses into the countryside.

Taking the Chengcheng Anshan Humanistic Settlement as an example, as a humanistic community integrating design, operation and life in Anshan Village, it has attracted 20 enterprises to settle in, and nearly <> urban white-collar workers work in the village.

"Our entire cultural settlement covers a total area of nearly 5000,5 square meters, and after more than five years of construction and operation, it has transformed from an abandoned old factory building into a rural office complex with rich formats and complete supporting facilities." Zhang Xiaochen said that more and more young people rush to the countryside, in addition to the reason of low rent, more of a yearning for the mountain countryside, "Neighbors with interesting mountains and friends, and like-minded people make doing business a very interesting thing." ”

A view of Anshan Village B&B. Photo courtesy of Zhuang Yuan

In recent years, with the advancement of the rural revitalization strategy, the rural economy has also created more material bases for promoting "rural industry prosperity, farmers generating income and getting rich", and with it, the rural lifestyle is also undergoing tremendous changes, such as village-level property efficiency improvement, villager employment, agricultural and sideline product sales, etc.

Why does Anshan Village, a small village with a local population of just over 1200,<>, attract so many young people?

Behind this is the deep-seated reason for the gradual narrowing of the gap between urban and rural areas, the continuous development of the "rural economy", and the continuous optimization of the rural entrepreneurial environment, and more importantly, rural entrepreneurship has a lot of room for trial and error, and the controllable cost of failure is more inclusive for entrepreneurs. (End)