After 90, he resigned and returned to his hometown to start a business, selling niche fruits into e-commerce "explosive models"

Located in Dali County, Weinan City, Shaanxi Province in the Guanzhong Plain, where the Yellow, Wei and Luo Rivers meet, the local soil is fertile, sunny and rich in various fruits, rhubarb apricot is one of them.

After the beginning of summer, the rhubarb apricot in Dali County ushered in the annual harvest season as scheduled, and the fruity aroma was overflowing.

Apricot has thin skin and thick flesh, tender flesh and sweet taste, but because the fruit period is only about 20 days, it has always been a relatively "niche" existence in the fruit market.

The post-90s young man Wang Guodong did not believe in evil, he specifically picked the "difficult" fruit of rhubarb apricots, and sold the apricot to all parts of the country with the help of e-commerce "new agricultural tools", driving many local villagers to become rich.

The apricot skin is thin and thick, the flesh is tender and the taste is excellent.

Post-90s youth resigned to start a business and sell agricultural goods, targeting niche fruit categories

Apricot yellow, taste in summer, ripe apricots, bright color.

After the beginning of summer, in Sanhe Village, Duanjia Town, Dali County, golden yellow apricots are hung with branches, and fruit farmers are busy picking with bamboo baskets, and there is a bumper harvest.

"Every May, it's always a bit busy." Growers say they are used to this life, year after year, and cycle after cycle.

A big lily fruit farmer picks rhubarb apricots.

Wang Guodong skillfully shuttled through various orchards, greeting the growers warmly, picking rhubarb apricots, and transporting and shipping, and the phone on his body kept ringing.

"This year, due to the climate, Shaanxi rhubarb apricot ripened about a week later than in previous years." Wang Guodong said that recently, rhubarb apricot has only begun to ripen one after another, he ordered hundreds of thousands of catties of goods from local orchards, and opened the pre-sale mode on the Pinduoduo platform early, the sales are very good, and will be shipped to consumers in the near future.

Wang Guodong's hometown is in Sanmenxia City, Henan Province, about an hour's drive from Dali County. Seeing that it is difficult to sell high-quality agricultural goods such as pears in his hometown, in 2015, Wang Guodong quit his stable job in the financial sales industry and returned to his hometown to learn and try to engage in agricultural products e-commerce and sell various agricultural products in his hometown.

By chance, Wang Guodong came into contact with the big yellow apricot in the neighboring province. This fruit, nourished by the fertile soil on the banks of the Yellow River, has no choice in terms of quality or taste, but because of the short fruit period and relatively small planting scale, it has been difficult to "get out of the circle".

At that time, there were many people doing fruit business in Dali, most of them focused on popular categories such as apples, kiwifruit, and winter dates, and only when yellow apricot was on the market, it was sold incidentally. On the e-commerce platform, Shaanxi rhubarb apricot is even rarer.

After having a certain understanding of agricultural product e-commerce, Wang Guodong, who is not afraid of tigers for newborn calves, decided to open an online store and take advantage of the rapid shipment of the "farmland cloud pinning" mode of the e-commerce platform to specialize in selling rhubarb apricots.

From e-commerce "rookie" to "expert", it has long occupied the best-selling list of e-commerce

The road to entrepreneurship has never been smooth, and it is the same for Wang Guodong.

Wang Guodong still clearly remembers the experience of selling rhubarb apricot for the first time. At that time, he bought a lot of rhubarb apricot from fruit farmers and prepared to show off his skills on e-commerce platforms. Because of lack of experience, the purchased apricots are basically cooked, and then after picking, packing, packing, shipping, transportation and other processes, by the time the consumer receives the goods, three or four days have passed.

"Many consumers have reported that the apricot products they receive are not in good condition or have even decayed." Wang Guodong said that on that occasion, he sent out more than 2000,80 orders of rhubarb apricots, a total of nearly <>,<> jin, of which <>% of the orders were returned by consumers due to bad results, not only the word of mouth, the brand did not do it, but also the tens of thousands of yuan borrowed from relatives and friends were also lost.

In the face of failure, Wang Guodong did not give up, he humbly consulted local fruit farmers and experts, systematically learned the details of the ripening period, storage conditions, transportation difficulties and other details of rhubarb apricots, and also built a special cold storage, and finally overcame the problems in preservation, packaging, transportation and other links.

In the second year, Wang Guodong chose to pick the rhubarb apricots when they were seven or eight years ripe, and then preserved, stored, and shipped them through cold storage, and when the apricots reached consumers, they were just fully ripe, and the color, appearance and taste were in the best condition.

"The bitterness and joy of doing rural e-commerce can only be known after experience." Looking back on the history of rural e-commerce entrepreneurship for many years, Wang Guodong has a lot of feelings. Compared to other agricultural products, he said, fruits have a short ripening period, are easily damaged, and have too many details to control. "The most entangled thing is when the order is bursting, both happy and worried. I am glad that there are more and more lists, but at the same time, I am worried that there will be mistakes in the picking and transportation process. ”

After years of climbing, today, Wang Guodong has treasured all kinds of characteristic agricultural products in the Guanzhong Plain, especially the rhubarb apricot he sold has been successfully listed on the e-commerce platform and has become a hit, with up to 15000,<> orders a day, and his store has long occupied the top of the best-selling list and praise list of apricots on the Pinduoduo platform.

Wang Guodong can send out up to 15000,<> single rhubarb apricots a day.

With the little apricots, Wang Guodong has also become a well-known local "e-commerce expert" from a former "e-commerce rookie".

In addition to rhubarb apricots, Wang Guodong has also expanded peaches, yellow peaches, pears, apples and other specialty fruits in the surrounding areas of his hometown in recent years, and sold them through e-commerce platforms, with annual online sales exceeding 5000 million yuan.

New e-commerce helps good agricultural goods "break the circle", "new farmers" become "prosperous farmers"

In Sanhe Village, Duanjia Town, Dali County, after the annual harvest of rhubarb apricots, almost all the rhubarb apricots planted by fruit farmers were purchased by Wang Guodong.

"In the past, I could only sit and wait for the merchant to receive the goods, the price was relatively low, and if I couldn't sell it, it would rot in the orchard, which is a pity." Nowadays, selling through e-commerce platforms, there is no longer worrying about sales, and the profits are more considerable. Tao Aimi, a villager in Sanhe Village, said that her family planted 10 acres of rhubarb apricots, with a yield of five or six thousand catties per mu, which can bring <>,<> yuan in income.

E-commerce solves the sales problem of fruit farmers, and at the same time increases income.

"I hope that through my own efforts, we can help more villagers solve sales problems and drive the villagers to get rich together." Wang Guodong said that this was his original intention to return to his hometown to start a business, and the e-commerce platform also gave him the confidence to continue to lead his fellow villagers to become rich.

It is reported that in order to improve the added value and bargaining power of agricultural products, promote the benign development of the industry, promote the stable increase of farmers' income, and help rural revitalization, as the largest upward platform for agricultural products in China, Pinduoduo launched the "Fresh China-Duoduo Good Agricultural Products" project, with the seasonal season as the axis, the freshest seasonal vegetable and fruit ingredients and high-quality agricultural goods are selected in the country, and through special area promotion, landmark publicity, early taste live broadcast, etc., to achieve "direct connection between production and consumption" with "farmland cloud pinning", and promote to hundreds of millions of consumers on the platform. To enhance the brand value and efficiency of local agricultural products, the big yellow apricot that is now on the market is a good agricultural product promoted by the "Fresh China" project.

"We have long been committed to controlling quality from the source through docking with the place of origin, and helping high-quality agricultural products enhance market competitiveness and expand new consumer groups through measures such as traffic resource tilt and tens of billions of subsidies." The person in charge of Pinduoduo's agricultural project said that this year, many Shaanxi agricultural special products, including Yanliang melon, dali and rhubarb apricot, have successfully emerged from the circle and are warmly welcomed by consumers.