This year, nearly 20 cities have supported groups to buy houses: some city house price discounts can break through the limit of the decline in the recorded price

Surging News Reporter Ji Simin

Recently, the supportive policies of the property market in various places have continued, including supporting group purchase discounts, increasing the amount of provident fund loans, etc., and prohibiting real estate enterprises from privately reducing prices significantly.

According to incomplete statistics, since the beginning of this year, at least 20 cities, including Henan Xingyang, Jiangsu Yancheng, Sichuan Neijiang, Henan Jiyuan, Sichuan Ziyang, Jilin Changchun, Henan Zhumadian, Anhui Bozhou, Henan Luoyang, Anhui Tongling, Henan Luohe, Zhejiang Hangzhou, Shaanxi Ankang, Xinjiang Urumqi, Guangdong Huizhou, Fujian Ningde, Anhui Chuzhou and other nearly <> cities have issued "house purchase group purchase" related policies and activities.

Group buying discounts are supported, and the preferential price of group buying is not included in the proportion of the decline in the filing price

Judging from the property market policies issued by various places, this year has continued the regulatory policies since last year, and many cities have issued policies to support the purchase of houses.

On May 5 this year, Chuzhou City, Anhui Province issued a notice on "Several Measures to Further Promote the Stable and Healthy Development of the Real Estate Market", which mentioned that it supports group purchase of newly built commercial housing that is legally on sale. Support real estate enterprises to carry out collective group buying activities in industrial agglomeration areas. The group purchase of housing must be an existing house or quasi-existing house with complete "five certificates" (completed and delivered within one year), and for those who meet the group purchase conditions (purchase more than 12 sets at one time, etc.), the online signing price of newly built commercial housing shall not be less than 3% of the recorded price.

The discount rate in Huiyang District, Huizhou City, Guangdong Province, is higher. On April 4 this year, the Housing and Urban-Rural Development Bureau of Huiyang District of Huizhou City issued a letter on the all-round promotion of preferential policies for house purchase, one of which mentioned the preferential policy of special price group purchase, giving special prices and group purchase discounts to urban and rural residents purchasing commercial housing in Huiyang District, and the discount can be as low as 28%, and the specific discount points are subject to the signing of the sales contract between the two parties.

Earlier, Sichuan Ziyang issued a new policy for the property market, clearly encouraging real estate enterprises to sell in the group purchase mode, and at the same time, preferential prices are not included in the scope of decline in the recorded price.

In January this year, the "Several Measures to Promote the Stable and Healthy Development of the Real Estate Market" jointly issued by eight departments including the Housing and Urban-Rural Development Bureau of Ziyang City, Sichuan Province, mentioned that real estate development enterprises are encouraged to use the group purchase mode to sell commercial housing, and actively carry out marketing activities aimed at party and government organs, employees of enterprises and institutions, and community residents to buy commercial housing in groups. Trade union organizations at all levels actively organize employees to purchase commercial housing in groups according to the rigid demand for employee housing and the demand for improvement, and the preferential prices reached in coordination with development enterprises are not included in the proportion of the decline in the recorded price of commercial housing. Real estate development enterprises are encouraged to give price concessions to buyers who purchase both commercial housing and underground parking spaces.

Last year, group buying discounts were wider in some cities, with a 30% discount on the lowest room rate. According to the policy issued by the Wuzhou Municipal Government of Guangxi on September 2022, 9, before the end of 25, the preferential range of commercial housing participating in the group purchase discount activity shall not exceed 2022% of the recorded price, and shall be submitted to the Wuzhou Housing and Urban-Rural Development Bureau for approval.

Chen Xiao, a senior analyst at Zhuge Data Research Center, mentioned that since last year, many cities have issued relevant policies to encourage the development of house purchase group purchases, the main content of which is to encourage public groups such as public institutions, large enterprises and colleges and universities to contact real estate development enterprises to carry out commercial housing group purchases, and usually development enterprises will give certain discounts and discounts when buying houses. From the perspective of cities that have introduced such policies, some weak second-tier and third- and fourth-tier cities are the main ones. This part of the city has the problem of large inventory pressure and slow decomposition, by encouraging group purchase of housing, it can promote the deconversion of commercial housing, reduce inventory pressure, and enhance the enthusiasm of buyers to enter the market. State-owned enterprises and institutions are encouraged to carry out such activities as the main group, on the one hand, these groups have stable purchasing power, and on the other hand, they can also play a certain exemplary role.

However, Chen Xiao believes that the effect of the policy of supporting group housing on the market remains to be seen, on the one hand, a certain number of people are required to meet the conditions for group purchase, which is not easy to achieve; On the other hand, the effect varies from city to city. At the same time, it is also necessary to be vigilant in the selection of group purchase housing, whether the selected project is a slow-selling house or a potential risk of unfinished property, and the relevant departments also need to be more cautious in the selection of developers and real estate to avoid frustrating buyers' confidence again.

The two real estate projects in Kunshan were suspended from online signing due to unauthorized price reductions

It can be seen that while supporting group buying discounts in various places, there are also housing companies that have been suspended from online signing due to price reductions.

Zhang Bo, president of 58 Anjuke Research Institute, mentioned that recently, supportive policies for the property market have emerged in various places, including both supporting group buying discounts and prohibiting real estate enterprises from privately reducing prices sharply.

On May 5, a document issued by the Housing and Urban-Rural Development Bureau of Kunshan City, Jiangsu Province issued the "Notice on the Violations of Kunshan Jiabao Net Shang Real Estate Co., Ltd. and Kunshan Changtai Real Estate Co., Ltd." issued by the Kunshan Housing and Urban-Rural Development Bureau of Jiangsu Province.

The documents show that Kunshan Jiabao Net Shang Real Estate Co., Ltd. developed and constructed the Dream Joy Garden project and Kunshan Changtai Real Estate Co., Ltd. in the sales process of the Shangbin Garden project developed and constructed by Kunshan Changtai Real Estate Co., Ltd. significantly reduced the price without authorization, disrupting the normal order of the real estate market and causing social instability. For the above projects, our bureau has requested immediate rectification, temporarily closed the online signature (to be opened after the rectification is completed), and has recorded its bad behavior in the annual integrity file.

On May 5, staff members of relevant departments of the Kunshan Housing and Urban-Rural Development Bureau told The Paper that the above two real estate projects are still closed for online signing.

Earlier, the staff of the Kunshan Housing Bureau said that the purpose of issuing the circular was to urge housing enterprises to rectify in time and maintain the stability of the real estate market. The unauthorized sharp price reduction has affected the normal sales of surrounding real estate, resulting in the surrounding real estate being not easy to sell, and secondly, it has also disrupted the normal order of the real estate market. After the housing enterprise has done a good job of communicating and explaining the owner in the early stage and the follow-up plan is feasible, the online signature will be opened after the rectification is completed.

Zhang Bo believes that the incident of Kunshan intervening in house price adjustment through administrative means is an urgent manifestation of local market stability. At the critical point of real estate recovery, the volatility of the regional market is easy to be amplified, and once individual projects have a sharp downward adjustment in house prices, it is easy to arouse high attention in the market. Expectations of falling house prices will increase, market confidence will be affected, and more projects will be forced to follow.

Zhang Bo believes that compared with the group buying policies launched in other cities, it seems that the price has also been reduced, but there are prerequisites, and it can be understood as a phased adjustment monitored by the government, one is to control the range of the reduction, and the other is to follow up the need to go through the corresponding process, will not form a panic psychology in the market, and the negative emotions of the market are easy to control in a reasonable range.

For example, Zhejiang Yiwu issued a policy on February 2 this year, proposing that from April 28, 2023, Yiwu will cancel the policy of encouraging "group buying" to buy houses, that is, canceling last year's "floating basis for 'group purchases' of 4 or more commercial residences can be lowered by less than 1%; For 'group purchases' of 10 sets or more, it can be lowered by less than 2%; For the preferential policy of 'group purchase' of 20 sets and above, it can be lowered by less than 3%", and the market preferential treatment will gradually return to a stable state.

Zhang Bo pointed out that from the overall idea of real estate adjustment, there is no doubt that neither house prices rise sharply nor plunge, and the stability of house prices is an important prerequisite for the orderly development of the real estate market.

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