During the "May Day" holiday, a reporter from China Securities News visited the new housing and second-hand housing markets in Beijing and found that the transaction of second-hand housing was relatively flat, and the overall discount for new housing was relatively large. Industry insiders said that on the whole, under the premise of maintaining stable policies, it is expected that Beijing's second-hand housing market will maintain stable development in May.
The motivation to view the property is not high
"There is basically nothing to see during the May Day holiday, and the brokers in our store are all in the store, and few customers enter the store to buy a house." Wang Tao (pseudonym), head of an intermediary store in Daxing District, told reporters.
Wang Tao said that Beijing had a peak in March and overdrafted a large part of the transaction. Since April, the overall growth rate of second-hand housing transactions in Beijing has slowed down. During the "May Day" holiday, everyone is busy traveling, the enthusiasm of owners to cooperate with house viewing is not high, and the number of house viewers is relatively limited.
This claim has also been verified by other precinct agents. Li Hong (pseudonym), a senior agent in Haidian District, told reporters that buyers who need to go to school this year basically completed the school district house purchase plan in March and April, and few people came to see the house during the "May Day" holiday. The basic plans to come to see the house now are for next year or later school, so the enthusiasm for the transaction is not high.
Compared with the "lying flat" of second-hand houses, the new housing market is very different. Developers were forced by the pressure of medium-term performance to actively attract and store customers during the "May Day" holiday. Many real estate cars pick up and send customers to see the house, and there are refreshments and good gifts when entering the real estate.
"Houses are different from ordinary commodities, and very few people can sell them the first time. But if you don't come to the sales office to see the house, you will definitely not be able to complete the transaction. Therefore, holidays such as 'May Day' are golden hours for customers and transactions. A senior new home salesman told reporters.
The reporter found that during the "May Day" period, many real estate projects in Beijing launched special price houses and one-price housing activities. Whether it is the total price or the unit price, it is much cheaper than ordinary listings. In addition, almost all real estate projects have activities of smashing golden eggs and smoking home appliances.
The second-hand housing market will develop steadily
Wheat field real estate data shows that after a rapid rise in transactions in February and March, Beijing's second-hand housing market returned to rationality in April. According to the statistics on the official website of the Beijing Housing and Construction Commission, as of April 2, 3,4 sets of second-hand houses were sold in Beijing in April, up 4.26% year-on-year and down 4.12101% month-on-month. It is expected that the transaction volume of second-hand houses in April will be about 1,1 sets, basically the same as the same period last year.
Industry insiders said that compared with March, the transaction volume of second-hand housing in Beijing fell by nearly 3%, first, because after the "Xiaoyang Spring", demand fell normally; Second, this year's "Xiaoyang Chun" early backlog of housing purchase demand is more, the transaction volume hit a new high in recent years, making the April transaction volume correction more obvious.
In terms of prices, the monitoring of wheat field real estate data shows that the average listing price of second-hand houses in Beijing remained stable in April, and the owner's expectation of the market was relatively stable on the whole. However, the bargaining space for second-hand houses in April expanded by 4.4 percentage points compared with March, and for some owners who are in a hurry to close the transaction, they are willing to use more price concessions in exchange for the transaction in April.
The number of second-hand listings continued to increase in April. The monitoring of wheat field real estate data shows that the number of second-hand housing listings in Beijing in April increased by 4.4% month-on-month. Although the number of new listings decreased compared with the previous month, the growth rate of the total number of listings for sale remained high due to the slowdown in transactions.
In terms of policies, although Beijing launched the "transfer with charge" of stock housing transactions at the end of March, and revealed in April that it would pilot the "one district, one policy" regulation and control policy in Fangshan, from the actual effect, these policies have no obvious impact on buyers and sellers for the time being. After entering April, the buyer's mentality is more stable, and as the number of listings continues to increase, owners need reasonable pricing to speed up transactions. Overall, under the premise of maintaining stable policies, it is expected that Beijing's second-hand housing market will maintain stable development in May.