Chinese tourists favor Southeast Asia and pursue "quality tourism" with a clear trend

【ASEAN Line】Chinese tourists favor Southeast Asia and pursue "quality tourism" The trend is obvious

Nanning, 5 May (ZXS) -- Chinese tourists favor Southeast Asia and pursue "quality tourism" with a clear trend

Written by Chen Qiuxia

Visit the Grand Palace, visit the island, experience Thai massage... During this year's May Day holiday, Mr. Zeng's family from Nanning, Guangxi Province, traveled to Thailand, and although the cost of the tour was higher than the same period in 2019, he said, "It's acceptable, it's more important to have fun." ”

During the May Day holiday, the popularity of outbound travel by Chinese tourists has not decreased, and Southeast Asian countries are still popular destinations. The reporter visited a number of travel agencies in Guangxi and learned that many travel agencies have strong business demand for travel booking in Southeast Asia routes, and they are full as early as before the holiday.

"Outbound travel in Thailand can achieve 'passport in hand, just go', which has become the first choice for many tourists." Li Jialin, manager of the marketing center of China Travel Service in Nanning, Guangxi, said.

Compared with before the epidemic, Chinese tourists who have re-gone abroad pay more attention to travel experience, in-depth gameplay and personalized experience with local characteristics are favored, and the trend of people pursuing "quality tourism" is obvious. "Everyone's spending power is still okay, and more people choose higher quality travel methods such as pure play groups, customized tours and self-guided tours compared to low-priced tours." Li Jialin said.

In order to seize the Southeast Asian tourism market, Li Jialin's travel agency continues to polish and launch more new high-end tourism products. "Nowadays, the 'hotel as a destination' travel method is popular, tourists are keen to enjoy a luxurious hotel environment, we sell global chain hotels with yachts, sea fishing products, although the price is higher, but the number of customers consulted is increasing."

Zhang Yinhua, deputy manager of the product R&D and operation department of Guangxi Travel Agency Group Co., Ltd., said that during the May Day holiday, 60% of the travel agency's outbound tourists went to Thailand. For young groups such as "post-80s" and "post-90s", the travel agency launched air tickets + hotel independent travel packages. "Tourists can enjoy <>,<> yuan quality products for two or three thousand yuan."

"There are many customers in the 25 to 45 age group, and conventional and conservative tourism products can no longer meet their needs, so we are constantly making adjustments, such as increasing Internet celebrity check-in points, developing niche island tourism projects, and striving to explore more new things and give tourists a different experience." Huang Jiajia, sales manager of Taimei International Bangkok charter flight, said.

"The six-day trip cost about five or six thousand yuan, experienced the Samet Island tour, checked in Pattaya Internet celebrity restaurants, and watched special performances, which was quite cost-effective." Zhou Meng, a "post-90s" tourist in Guilin, Guangxi Province, is on vacation in Thailand, and she said through social software that tourism pays more attention to quality, and if there is a new way to play, she is willing to spend money to experience.

During the May Day period, many Chinese tourists chose to travel abroad from Guangxi, which is located on the border between China and Vietnam. The passenger flow of Dongxing Port continued to operate at a high level, and by 5:1 on May 15, the number of inbound and outbound passengers at the port had exceeded 4,4. Pingxiang Friendship Pass is also very lively. On April 29, the number of inbound and outbound passengers at the Friendship Pass reached 5434,<>, a single-day high after the implementation of the "Category B and B Management" policy.

Such a hot cross-border tourism market between China and Vietnam makes Vietnamese-speaking tour guide Mandarin "tired and happy": "This holiday is either on the way to pick up the group, or on the way to send the group." I believe that the future will also get better and better. ”

The May Day holiday has accelerated the recovery of outbound travel for Chinese people, and tourism professionals believe that this strong performance will continue after the holiday.

"From the popularity of 'May Day', the prospects for outbound tourism are still considerable. We are developing and promoting summer outbound study tours and parent-child groups, and related routes have also been put on the shelves one after another. Huang Jiajia said.

Li Jialin also expressed confidence in the recovery of the tourism industry. "Not only Southeast Asian countries, but also Dubai, Russia and other countries have performed well. Our travel agency stores have recovered from more than 90 during the epidemic to about 130. (End)