Margaux Fodéré // Photo credits: Amaury Cornu / Hans Lucas / Hans Lucas via AFP 09:43, 01 May 2023
To win the hearts of the French, the American online sales giant Amazon has launched a large shop for the manufacture in France. Opened in October 2021, this range made in France contains more than one million items.Since the Covid crisis, six out of ten French people have increased their consumption of products made in France. The online sales giant Amazon is riding the wave by launching a large store of the manufactured in France. As part of the Paris Fair, the American company offers a stand of products made in France.
Attract more customers
On this forum with blue, white, red colors, Isabelle presents an air purifier made near Bordeaux. If the company she works for has joined Amazon's large France manufactured store, it is above all to attract more customers. "There is much more visibility so for us it is more interesting to discover international markets where people really want products made in France," she explains to the microphone of Europe 1.
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Isabelle sells made in France under the Amazon banner. Nevertheless, the American giant remains discreet. Only the logo in the shape of a smile and quotes on the stands make it clear who is behind this operation. Nathalie, 44, had missed out: "I'm not a fan of Amazon. Clearly, I don't buy my products on the Internet."
One million articles
To convince the French, even the most reluctant, the large store of the manufactured in France of Amazon has continued to expand its offer. "The range was launched in October 2021 with 230,000 references. Today, more than one million items are available," explains Clara Gesel, Head of SME Services at Amazon.fr.
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Amazon's seduction operation in France is launched. Are the customers there? On this point, Amazon did not wish to communicate its results.