Zhongxin Wanghai, April 4 (Xie Mengyuan) Shanghai Pudong New Area International Consumer Center Global Promotion Conference was held in Shanghai Tower on the afternoon of April 27. At the meeting, the three-year action plan for the construction of Pudong New Area into an international consumption center was introduced, and it is expected that by 26, the total retail sales scale of Pudong social consumer goods, the revenue of cultural and sports tourism industry, the volume of online shopping transactions and cross-border e-commerce trade will reach the target of 2025 billion yuan.

Compared with other megacities at home and abroad, one of the advantages of Pudong in building an international consumption center lies in the significant advantages of the free trade zone policy. Relying on the construction of the international trade center, Pudong has given full play to the port function and the policy advantages of the free trade zone, and has formed a professional distribution platform such as Waigaoqiao, Yangshan and other professional consumer goods bonded exhibition and trading and direct sales of imported goods, which has been effective in undertaking the spillover effect of the Expo, which can further improve the scale and agglomeration effect of the professional distribution platform for consumer goods.

Since 2023, the consumer market in Pudong New Area has rebounded rapidly, achieving a total retail sales of consumer goods of 991.14 billion yuan in the first quarter, a year-on-year increase of 5.9%, 3.6 percentage points higher than the city's average. More than half of the top ten retail retailers in Pudong showed double-digit growth. The upcoming "May Five-Year Shopping Festival" will last until the end of June, focusing on the launch of five thematic sections of "Shopping", "Cultural Tourism", "Food", "Competitions" and "Exhibitions", bringing together a number of more than 180 special activities to comprehensively demonstrate the quality and vitality of the construction of Pudong International Consumer Center.

It is reported that by 2025, the total retail sales of consumer goods in Pudong will exceed 4000 billion yuan, the revenue of cultural and sports tourism industry will exceed 3000 billion yuan, the online shopping transaction volume will reach 1000 billion yuan, and the cross-border e-commerce trade volume will reach 1000 billion yuan; More than 100 consumer headquarters enterprises; More than 1000,<> first stores have been introduced; It has initially built an international brand gathering place, a fashion trend leading place, a source of consumer innovation, and the best business environment.

In order to achieve the above goals, Pudong New Area has formulated eight major actions, including global consumer brand agglomeration action, consumer landmark quality improvement action, consumption format upgrading action, and consumer platform expansion action. Yang Chao, deputy mayor of Pudong New Area, introduced that taking the consumption format upgrade action as an example, Pudong New Area will actively develop the first-launch economy, night-time economy, tax-free economy and green consumption. Every year, 200 new stores are added, 10 to 20 influential business travel cultural and sports launch activities are held, and a number of night-time economy characteristic demonstration projects are built.

At the meeting, it was said that combined with the spatial layout of the city's commercial center and its own public center system, Pudong also launched the "4+6+N" consumption concept spatial layout map, that is, 4 international-level consumption circles, 4 city-level consumption circles and 2 city-level consumption distribution platforms, as well as building N consumption nodes. (End)