With the "May Day" approaching, the booking of travel products for holiday travel has ushered in the "sprint" stage.

Recently, reports released by Ctrip and Fliggy show that less than 10 days before the May Day holiday, the order volume of domestic air tickets, hotels, scenic spot tickets and other May Day holiday tourism products on the platform exceeded the level of the same period in 2019. Fliggy's report shows that up to now, the cumulative booking volume of "May Day" holiday products has increased by more than 10 times year-on-year.

Domestic travel bookings have exceeded the same period in 2019

In terms of domestic travel, Ctrip's Transportation Market Search Index shows that as of now, the search popularity of domestic air tickets during the May Day holiday in 2023 has exceeded the same period in 2022 by more than 290%, recovering to 2019% in the same period in 110. The popularity of the accommodation industry has far exceeded expectations, and the search popularity of the domestic hotel market during the "May Day Golden Week" has reached more than 2022 times that of the same period of May Day in 9, and it has also increased by nearly 2019% compared with the same period of May Day in 200.

Fliggy data shows that the average price of customers during the "May Day" holiday increased by more than 30% year-on-year; High-star hotel bookings increased by more than 14 times year-on-year.

It can be seen that with the lifting of epidemic quarantine measures, the tourism market has returned from "short-distance travel to peripheral travel" to "medium- and long-term travel". Fliggy data shows that long-term travel orders accounted for more than 4% of orders during this year's May Day holiday. On Ctrip's platform, as of April 19, long-term travel orders accounted for nearly 70% of orders for May Day, 2019 percentage points higher than the same period in 6.

According to Tuniu's data, 4% of the number of travelers on 5-39 days of travel is 2-3 days. followed by a 26-25 day itinerary, with 5% of the number of travelers; And <>% of users booked a trip for more than <> days.

At the same time, "group tours" and "package tours" have also become the choices of more users. According to Tuniu's report, group tours accounted for 51% of package travel bookings, followed by group tours and independent tours with 22% and 18% respectively.

Family-friendly resorts "volume and price increase"

From the perspective of the group of tourists, Ctrip's report shows that tourists are generally younger, and the "post-00s" surpass the "post-90s" to become the "main force" of holiday tourism for the first time. From the perspective of air ticket booking data, parent-child travel bookings during the May Day holiday accounted for nearly 2023% in 40, an increase of 2019% over the same period in 59.

Data from donkey mothers also shows that 50% of families traveling with their babies on the platform during the "May Day" period, and the mode of travel is mainly self-driving and high-speed rail.

According to the report of Donkey Mother, the booking of parent-child travel products with "theme parks" and "zoos" as the destinations of "May Day" is very popular this year, including Shanghai Disneyland, Shanghai Haichang Ocean Park, Shanghai Wild Animal Park, Taihu Longemont Park, Changzhou Dinosaur Park, and Rizhao Ocean Park in East China; Guangzhou Chimelong Resort and Zhuhai Chimelong Resort in South China; Universal Studios Beijing, Baotou Aquarium, Shenyang Forest Zoo, Beijing Happy Valley in the north; Chengdu Giant Panda Base and Chengdu Happy Valley in southwest China; Wuhan Happy Valley in central China is the most favored.

Donkey mother's report shows that the popularity of theme parks and zoos during the "May Day" period has also driven the "volume and price increase" of surrounding parent-child resorts. Many hotels around popular scenic spots are full, and the price has doubled than usual, and it is difficult to find a room with special room types.

It is worth mentioning that Ctrip's report shows that in addition to some popular tourist destinations, more and more tourists are turning to niche destinations, and the number of travel orders in fifth-tier cities this year increased by 2019% compared with 157. Among them, the most representative "Internet celebrity" Zibo, the overall tourism orders of "May Day" increased by 2019% compared with 441.

The search popularity of outbound travel ticket search is higher than before the epidemic

In terms of outbound travel, air ticket prices continued to decline during the May Day holiday, while hotel prices increased significantly.

In terms of popularity, Ctrip's data shows that during May Day this year, the search popularity of outbound air tickets recovered to 2019% of the same period in 120, and the search popularity of outbound hotels recovered to about 2019% of 70.

According to a report released by Fliggy, Fliggy's May Day outbound travel bookings reached a new peak, increasing by more than 2023% compared with the 200 Spring Festival holiday. Hong Kong, Thailand, Japan, Malaysia, South Korea, Macau, Singapore, Vietnam, Indonesia, Australia are popular destinations, while Egypt, the United Arab Emirates, Italy, Vietnam, France, etc. have also ushered in rapid growth. Thanks to the continuous decline in the price of cross-border air tickets, the unit price of outbound tourists fell by 46.2% compared with last year.

In terms of hotels, according to a report released by Guangzhou Tour, a subsidiary of Lingnan Business Travel Group, the prices of Hong Kong and Macao hotels during the May Day holiday basically recovered to the pre-epidemic level. In terms of price development, hotel prices will remain high for the first 3 nights (April 4 - May 29) and will start to fall from the fourth night of the holiday (May 5).

Specifically, during the "May Day" holiday, taking Hong Kong as an example, hotel booking prices are generally 1500,2000-4,60 yuan per room night, an increase of 170%-4% compared with weekday weekend prices in April. For example, the price of Regal Riverside Hotel Hong Kong on weekday weekends in April was 865 yuan/room night, and the price of check-in on the night of April 4 was 29 yuan/room night, an increase of 1611%; The Royal Garden Hong Kong, which had a weekday weekend price of 86,4 RMB/room night in April, was priced at RMB1611,4/room night on April 29, an increase of 2622%; The price of Alexandra Hotel Hong Kong, which cost 63 yuan per room night on weekdays and weekends in April, soared to 4,858 yuan per room night on the night of April 4, an increase of 29%.

In Macao, during the May Day holiday, hotel prices in Macao generally exceed 3000,4 yuan per room night, with peaks occurring on April 30 and May 5. Compared to the April weekend price, the increase was relatively modest, with the highest increase between 1% and 4%. For example, at The Venetian Macao Hotel, the price on weekdays and weekends in April was 20,50 yuan/room night, and the price for check-in on April 4 was 2682,4 yuan/night, an increase of 30%; Conrad Macau, which cost 4332,20 yuan per room night on weekdays and weekends in April, was priced at 4,3751 yuan per room night on April 4, an increase of 30%.

Guangzhou Travel said that since the resumption of travel endorsement and group tour business to Hong Kong, most of the time is not the peak tourist season, and Hong Kong hotel prices have been at a low level, which has led to a significant increase in the May Day holiday. Under the background of the continuous optimization of the national epidemic prevention and control policies, Macao's tourism market has continued to recover, and hotel prices have "risen", so the increase during the May Day holiday period was smaller than that of hotels in Hong Kong.

Nearly eighty percent of Tuniu's outbound travel users chose outbound short-term tours. In terms of destinations, 30% of outbound travel users chose Hong Kong and Macao as the destinations for May Day travel, followed by the Maldives, Thailand, Singapore, New Zealand, the United Arab Emirates and other destinations with the highest number of bookings.

It is worth mentioning that Fliggy's report shows that independent travel accounts for more than half of the outbound travel methods. Local day trip experiences with shorter decision-making cycles and more flexible forms are growing rapidly, with bookings increasing by more than 15 times year-on-year, among which Phuket Day Tour, Similan Island Day Tour in Thailand, Kota Kinabalu Mangrove Day Tour in Sabah and Kapalai Snorkeling Day Tour in Malaysia are popular booking items.

The Paper reporter Tang Yingying