On April 4th, the National Taiwan National Standard (11-2012 brewing) real vintage old wine appreciation meeting was held in Chengdu. This appreciation meeting not only allowed the industry to see the value logic of the "real year" and the connotation of "quality integrity" of the national standard of Taiwan, but also opened the sale of rare sets and the replacement of old wines and other heavy activities, adding new development impetus to the goal of creating "tens of billions of items" for the national standard of Taiwan.

Old wine collectors review salon scene

From the national standard of national Taiwan large items, look at the long-term adherence of national Taiwan

Since 2017, for seven consecutive years, Guotai has chosen to release the national standard of the new brewing year on the 3.15 International Consumer Rights Day, and marked the brewing year on the bottle. On the same day, the Guotai Liquor Industry Organization appreciated and identified the flavor similarities and differences of the Guotai Guobiao wine body in different vintages from 2012 to 2018, and presented the quality advantages of the Guotai Guobao in a perceptible and experiential way, which is an innovative move based on consumer experience and will further highlight the value of the real vintage old wine of the Guotai Guobiao.

The growth trend of the national standard year of the national standard

"Guotai has been rooted in Moutai Town for more than 20 years, and its original intention is to 'create modern healthy liquor and innovate modern drinking culture', adhere to quality first, honestly and seriously brew this bottle of wine, provide consumers with a bottle of delicious wine, and provide distributors with a bottle of good-selling wine." Zhang Chunxin, General Manager of Guotai Liquor Group, said: "Genes determine quality, being in the core production area is the biggest competitive strength of Guotai, the scale advantage of the second largest brewery in Moutai Town, which is awarded by the government, is the most important competitive advantage of Guotai, and the unlimited learning of Moutai's authentic sauce aroma is the greatest quality guarantee of Guotai." ”

Zhang Chunxin pointed out that under the background of the adjustment period of the industry and the rationalization of the sauce wine craze, the scarce value and comparative advantages of the core production area of Moutai Town will be further highlighted, and the high cost performance of authentic sauce will be further highlighted. The vintage highlights the value, Guotai insists on storing the vintage, not selling new wine, and creates a "real vintage wine leading brand", so that the real vintage becomes the most recognizable brand mark of Guotai.

By optimizing and refining the product strategy, Guotai unswervingly builds the national standard into a loud core item. Zhang Chunxin said that in recent years, from the perspective of market system construction, Guotai has entered a new stage from group buying to omni-channel operation and intensive market cultivation. Guotai Guobiao is focused on by a professional marketing team, and the core work this year is to further optimize the layout and do a good job in moving sales.

The set is officially released, and the old wine exchange program is launched

In the liquor market, the word "vintage" is as heavy as a thousand gold. Today, the Guotai Guobiao family has seven vintage members, of which the oldest Guotai Guobiao (brewed in 2012) is already a bottle of old wine with a brewing year 11 years away.

Liu Haipo, secretary general of the Famous Wine Collection Committee of the China Wine Association, said that the fine wine industry is a time industry. Time is an important value for fine wine. This aged wine evaluation activity will be a feedback for Guotai's trust in consumers, and will also help consumers understand the time value and collection value of each bottle of Guotai Guobiao real vintage old wine. From the national standards of different brewing years, we can taste the taste of time, explore the secrets of time, see the value of time, and find the traces of time.

At this appreciation meeting, Hu Yiming, vice chairman of the Famous Wine Collection Committee of the China Wine Association, Yu Hui, Chen Lianmao, Zheng Jie and other old wine collectors who were executive directors of the Famous Wine Collection Committee of the China Wine Industry Association, tasted the national standard of Taiwan (brewed from 2012 to 2018) on the spot, and highly recognized their quality.

Tang Xu, executive vice president of Guotai Sales Company, said that the national standard of Guotai originated from the core production area of sauce wine in Maotai Town, adhering to the authentic craftsmanship, innovating Tianren intelligent brewing, master refinement, years of jelly, 1 year of craft brewing, 3 years of pottery, 1 year of conservation, is a real vintage wine of 5 years. "Guotai national standard wine integrates the value of production area, product value, gift value, category value, time value, collection value, brand value, tasting value and cooperation value."

At the event, Li Di, deputy general manager of Guotai Sales Company, announced that in order to continue to explore the vintage wine market and meet the differentiated needs of consumers, Guotai Guobiao Liquor will start pre-sale (4-15 brewing) Collector's Set (Collector's Edition) and Guotai Guobiao (2012-2017 Brewing) Collector's Set (Gift Edition) on April 2012, both limited to 2017 sets, priced at 9999 yuan and 5199 yuan respectively.

The six brewing years are collected at once, and this is the first time that the national standard of Taiwan is sold in the form of a set, and all the national standards in the set are purchased from the market. Its China Taiwan national standard (brewed in 2012) is more than ten years old, which is a rare and scarce product for sauce lovers, old wine collectors and national fans.

In addition, in order to further highlight the scarcity value of the vintage, Guotai will open the "value search and double replacement" activity of the real vintage wine of the national standard of Guotai, one bottle of Guotai Guobao (brewed in 2012) can be replaced with two bottles of Guotai Guobiao (brewed in 2018), the replacement time is from May 2023, 5 to December 1, 2023, and all cooperative Guotai specialty stores (including digital intelligence experience centers) and dealers in the country can sign up. At the same time, Guotai Old Wine Platform Company will now be looking for four products brewed by Guotai Guobao in 12, 30, 2013 and 2014.

It is reported that as the core item of Guotai, Guotai Guobiao has been making rapid progress since its listing in 2017, and the brand value will reach 2022.708 billion yuan in 49, ranking ninth in China's liquor category.