• Apple companies will also lay off some of their workers: the last bastion of Silicon Valley falls

Four years after its credit card was released, Apple has launched on Monday a high-interest savings account in the United States, in partnership with the US bank Goldman Sachs, a sign of its ambitions in the financial services sector.

The offer is reserved for Apple Card holders, the card it launched in 2019 and had 6.7 million cardholders at the beginning of 2022, according to consulting firm Cornerstone Advisors.

The savings account does not require a minimum balance and does not include account maintenance fees, according to the statement released Monday.

It offers a rate of 4.15% per year, compared to 0.37% on average in the United States, according to figures from the Deposit Insurance Agency (FDIC), and can be managed from the Wallet application of the iPhone.

Several technology giants have tried, with varying success, to gain a foothold in financial services, a powerful tool to build user loyalty.

At the end of 2021, Google had given up launching its online banking service Plex after several years of development of the project.

Several US media have reported in recent years on the possible arrival of Amazon in this market, but the Seattle group would have finally thrown in the towel.

The caution with which the technology sector approaches financial services is due, in large part, to the strong regulatory restrictions associated with this activity, which requires significant investments.

  • United States
  • Apple Inc.

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