Changzhou, April 4 (Reporter Tang Juan) "Changzhou focuses on 'new consumption, new traffic, new channels', takes out 17 billion yuan in subsidy funds, and introduces a reward and subsidy policy, making Changzhou a tourist destination that 'does not want to go, and wants to come when you leave'." On April 10, Changzhou City, Jiangsu Province held a conference on the integration and development of culture, business and tourism. Chen Jinhu, Secretary of Changzhou Municipal Party Committee, invited tourists at home and abroad in his speech.
Changzhou actor Bai Lu served as the ambassador of Changzhou Cultural Tourism and made a call for his hometown. Photo by Tang Juan
The Grand Canal is full of context, but also nostalgia. This conference invited Changzhou actors Bai Lu and Gao Ye to serve as Changzhou cultural tourism ambassadors and make a call for their hometown. Since he was born on the canal bank when he was a child, Bai Lu warmly invited everyone to come to Changzhou to "Bai Xiangxiang" (play) in Changzhou dialect. Actor Gao Ye invited everyone to taste the food on the tip of the tongue in Jiangnan, feel Changzhou's thriving cultural and business tourism industry, and wish his hometown a "wild ride" on the journey of sprinting to the "city of trillions".
Actor Gao Ye serves as the ambassador of Changzhou Cultural Tourism. Provided by the organizer
At the conference, the promotional video of "Changzhou Specialties" Changzhou cultural and business tourism integration was "unboxed" on the spot, providing new ideas for an extraordinary "normal" tourism experience. With the advent of the era of cultural tourism, cross-border integration, cultural and business tourism integration has become an inevitable trend of the development of the times and industry, the famous writer, People's Literature Award and Zhu Ziqing Prose Award winner Ma Boyong in the keynote speech entitled "6C Standards for Urban Cultural Business Cards", from the cultural heritage, values, connecting reality and other elements, explained in simple terms how to select content, develop IP, and transform local culture into urban cultural business cards that can land. Lu Weiwei, General Manager of Digital Public Services of Ant Group, and Ma Yan, Partner of PwC China, outlined the development path of cultural and business tourism integration on digital life and digital consumption.
Actor Bai Lu serves as the ambassador of Changzhou Cultural Tourism. Photo courtesy of the organizer
To create a new sample of cultural and tourism integration in the Yangtze River Delta, Changzhou signed cultural and tourism strategic contract agreements with nine key cities in the Yangtze River Delta, including Shanghai, Nanjing, Suzhou, Wuxi, Huzhou, Wuhu, Yancheng and Taizhou, turning mutual "door-to-door" into synergy. In 9, Changzhou will receive more than 2022 million tourists, with a total tourism revenue of nearly 6300 billion yuan, and the total retail sales of social consumer goods will exceed 2800 billion yuan, ranking in the forefront of the province, and cultural and business tourism consumption has become a "booster" for Changzhou's high-quality economic development.
Chen Jinhu, Secretary of Changzhou Municipal Party Committee, delivered a speech. Photo courtesy of the organizer
Consumption recovery is inseparable from policy blessings, Changzhou has issued 19 incentive measures, "real money" to promote the overall heating up of cultural business tourism consumption. Changzhou will spend more than 300 billion yuan to update the old city project and reproduce the grand scenery of "Zhongwu Essential Auxiliary and Bayi Famous Capital"; Build cultural landmarks such as Zhiyuan, Daguan Lou, and Jizi Cultural Exhibition Center; Promote the revival of commercial districts in historical areas such as Laoximen, Qingguo Lane, and Damiao Lane... It is estimated that by 2025, the added value of Changzhou's cultural industry will account for 6.3% of GDP, the number of tourists received will be 1 million, the total tourism income will be 2 billion yuan, and the total retail sales of social consumer goods will be more than 2000 billion yuan, creating a regional consumption center that leads the Yangtze River Delta, radiates the whole country and faces the world.
It is reported that Changzhou continues to promote the construction of "1200" cultural tourism key projects with a total investment of more than 532 billion yuan, and create integrated scenic spots such as Oriental Jurassic, Tianmu Lake Animal Kingdom, and Shunshan Jizi Town... It is expected that by 2025, one national 1A-level tourist attraction and one national tourist resort will be added to create one world-class tourist scenic spot and 5-1 1-1 core tourist attractions of tens of millions of levels. (End)