On April 4, Nimo, Huya's overseas live streaming platform, held the first global ceremony in Ho Chi Minh, Vietnam, commending outstanding anchors, guilds and partners from Vietnam, Indonesia, Thailand, the Middle East, North Africa and other countries and regions. It is understood that this is the first time that Nimo has held a global festival since its establishment in 8, which not only transmits Nimo's positive business signals to the outside world, but also reveals the key direction of the future global layout.
Nimo Global Festival
"Going to sea" has become a new growth channel for the live broadcast industry
In recent years, the live broadcast industry has faced changes in the external environment, and the industry has developed in the direction of more refined and compliant operations. At the same time, live streaming platforms going overseas and looking for increments in emerging markets have also become important issues.
Technavio reports that the global live streaming market will grow at a compound annual growth rate (CAGR) of more than 2022% between 2026 and 21. The market size will grow from $2021 billion in 300 to nearly $2026 billion by 1000. Live video, live audio, and hybrid live streaming will see rapid growth. In terms of application areas, other sectors such as education, entertainment and sports will also grow rapidly. In terms of region, the Asia-Pacific region will be the main driver of market growth, and live streaming will usher in a "dividend period" overseas.
With rich and diversified content, Nimo, Huya's overseas live streaming platform, brings immersive and localized interactive experiences to global users, especially promoting the strategy of focusing on key regions, deploying pan-entertainment content, and deepening the localized market, further demonstrating its global development potential.
At the Nimo Global Ceremony, Dong Rongjie, CEO of Huya, revealed Nimo's strategic direction, which will accelerate Nimo's global layout this year. "While maintaining our game live streaming advantages in key areas, we have developed Nimo into a world-renowned pan-entertainment live streaming platform." Huya CEO Dong Rongjie said.
Nimo's global layout: games, pan-entertainment, deep local cultivation
From cross-border e-commerce, games to social entertainment, the team of overseas enterprises is getting bigger and bigger. The technology of Chinese live streaming platforms is highly competitive overseas. Chinese live streaming platforms have also accumulated rich market experience, user operation experience and content planning capabilities in the competition in the domestic market, which are very helpful for entering the overseas live broadcast market.
It is understood that in this Nimo global festival, in addition to clarifying the future strategic direction, it also dismantled the strategy landing action for the first time. Li Meng, senior vice president of Huya and CEO of Nimo, introduced that in terms of regional development, while focusing on the development of Vietnam and Indonesia in the Southeast Asian market, it began to enter the pan-entertainment industry in Thailand in April, and entered the offline entertainment category through a combination of online + offline to explore more live broadcast + possibilities. In the Middle East, we will continue to focus on business in Saudi Arabia, the United Arab Emirates, Turkey, Egypt and other regions to plan more local live broadcast content. In terms of business development, while giving full play to the advantages of game live broadcasting, Nimo will vigorously develop pan-entertainment live broadcasting. In the future, we will focus on increasing investment in pan-entertainment categories such as shows, sports, and leisure and entertainment. In terms of game live broadcasting, Nimo relies on its good game live broadcast advantages, strengthens cooperation with game manufacturers, increases efforts to carry out game intermodal transportation, business agency, and commercial operation, and plans rich gameplay. On this basis, we will further explore the preferences of local users, better understand and adapt to local culture, plan more operation activities with local characteristics, and bring users a more diversified experience.
Live streaming platforms may face many challenges in the process of going overseas, such as cultural differences, legal and policy restrictions, etc., but in the huge overseas market, it can be stable and steady, have a clear strategic direction and clear action strategy, and the future development of overseas enterprises is worth looking forward to.