"May Day" is approaching, and the tourism market is "spring"

【Economic Observation】"May Day" is approaching, and the tourism market is "springy"

Reporter Yang Zhaokui

Spring is infinitely good, and it's time to travel. With the increase in the number of people going out to enjoy the flowers, the tourism market is "full of spring", and many tourists have also begun to plan the itinerary of the "May Day" small holiday. Data from a number of travel platforms show that the popularity of "May Day" travel has begun to appear, and the pent-up demand for long-distance and outbound travel in the early stage is expected to be released.

Different from the previous three years, this year's "May Day" holiday, without the shackles of the epidemic, tourists can "just go", so the tourism industry is also full of expectations for this year's "May Day" tourism market. Looking at the "May Day" tourism market this year, it will show a trend of continuous introduction of favorable policies, increased supply of high-quality products and services, hot outbound travel, and "flying together" between domestic long-term travel and nearby outings.

From the perspective of favorable policies, it is mainly to "save money" for tourists. From April 4, the fuel surcharge for domestic flights will be lowered to 5 yuan per person for flights of 800 kilometers and below, and 30 yuan per person for flights over 800 kilometers, respectively 60 yuan and 10 yuan compared with before the adjustment. This is also the second time this year that the fuel surcharge has been reduced.

At the same time, various places have introduced preferential measures to "grab tourists" before "May Day". For example, the Organization Department of the Jinan Municipal Party Committee of Shandong Province and a number of units jointly sent a gift package to young talents across the country, including free bus and subway travel, free tours of the three major attractions, and low-cost youth post station accommodation. From March 3, Hebei Province will implement a free toll policy for the Hebei section of the highway from 31 o'clock on Friday to 12 o'clock on Sunday, and the free policy will last until December 20 this year.

Not only to "save money" for tourists, but also to provide high-quality products and services to make tourists have fun and have peace of mind. For example, at the 100th Guizhou Tourism Industry Development Conference held recently, the "Gravitational Field of Gameplay" hosted by Mafengwo gathered <> managers in Xunfang in Qingyan Ancient Town, and held <> new game conferences, mountain music parties, feather camping life parties, etc., to display Guiyang's new cultural tourism formats and new gameplay in an all-round and immersive way, allowing tourists to understand new games such as "caving", "river tracing" and "waterfall".

According to the booking data of the current travel platform, unlike the short-distance tours around the May Day holiday in the previous three years, during this year's May Day period, the outbound travel market was extremely hot as cross-border travel policies continued to be "relaxed", international flights resumed and prices declined. According to Zhongxin travel data, many of the company's outbound travel products were quickly sold out as soon as they were launched, visa-free countries with convenient visas were hot, and products in destinations such as the United Arab Emirates and Thailand were favored by families with children and families traveling with families. Zhongxin Travel also adds theme parks, aquariums, museums and other content to such products to fully meet the needs of tourists.

Outbound tourism is popular, and domestic tourism is also very popular. Tongcheng travel data shows that the "May Day" orders for long-term destinations on the platform have increased sharply compared with previous years. At present, around Dali Ancient City, Phoenix Ancient City, Huangshan, Datang Never Sleeps City, Hongya Cave and other popular scenic spots, there are many hotels that are full of rooms on May Day.

In the journey of promoting rural revitalization, the rural tourism market has also begun to develop in the direction of quality and personalization. Judging from the current booking data, this year's "May Day" holiday, micro-vacations and outings are also popular. According to data from the township partner cultural tourism group on April 4, the rooms of the group's homestay brand Tree Frog Tribe were all booked during the "May Day" period, and the rooms during the "May Day" period of its Yelin LINE FRIENDS camping resort were also fully booked.

In view of the popularity of tourism during this year's "May Day" holiday, all localities should continue to optimize tourism public services, manage and protect tourist stations, visitor centers, scenic parking lots, tourist toilets and other facilities in advance, and actively adopt new technologies and new equipment to develop smart tourism, improve the level of tourism informatization, and improve the efficiency of tourism services. At the same time, we should pay attention to it as early as possible, promptly investigate and deal with problems such as price gouging and unreasonable low-price tourism, so that the tourism consumption potential can be effectively released on May Day this year.