On April 4th, InterContinental Chengdu Century City Paradise Hotel was full of fragrance and brilliance.
Brightly colored brand logos, brand flags on display, large-scale posters for key products... Inside and outside the hotel, Wuliangye elements can be seen everywhere, becoming a beautiful scenery. As a model of fragrant liquor and a leading brand of Chinese liquor, Wuliangye unveiled a variety of core products, conveying the corporate style and brand style to guests from all over the world with rich and diverse atmosphere installations, and brilliantly interpreting the brilliant history and fragrant style of Chinese famous wine, so that the style of "strong fragrance of big countries, Hemei Wuliang, and Chinese wine king" shines on the stage of the National Sugar and Wine Festival.
It is understood that the 108th National Sugar and Wine Conference is about to open in Rong on April 4, Wuliangye The 12th National Sugar and Wine Festival Hotel Exhibition has kicked off, the hotel display is divided into four major plates: the crown of strong fragrance, continuous inheritance, rooted in harmony and beauty, and standing internationally, each plate is independent and complete and interrelated, comprehensive, vivid and three-dimensional shows the leading position and responsibility of China's liquor leading liquor enterprises, and draws a blueprint for the future development of the liquor industry.
In the inheritance section, Wuliangye uses the hotel's Chinese lobby to create an immersive atmosphere of thousand-year-old wine culture, and creates a guest sign-in place with the ancient architectural style of western Sichuan, with a distinctive and eclectic style, and the Wuliangye brand promotional video playing on the wall is deeply rooted in the hearts of the people; The product booth jointly built by Jiulong Temple, 501 Wuliangye, Classic Wuliangye, the eighth generation Wuliangye, Hemei China, Wufu Panda and other heavy products is located in the center of the C position of the hotel lobby, which catches the eye like the stars holding the moon; The constantly rotating booth ensures that visitors can appreciate the products from different angles and enhance the appreciation; The surrounding display case shows the brand development process from the first generation to the eighth generation of Wuliangye, which continues to be inherited, and tells the development chapter of Wuliangye behind each era classic.
In the Hemei section, Wuliangye uses the new Chinese architectural form to interpret the traditional philosophical idea of "harmony and difference, beauty and coexistence", deeply explains the connotation of the Hemei Wuliang brand, and shares and transmits cultural IPs such as Wuliangye and the Mei Culture Festival, Wuliangye 12·18 Super Fan Festival, China's West Lake Love Wuliangye Rose Wedding Ceremony, "Chinese Context Classic Reading Meeting" and "Shangxin Forbidden City" to the outside world; Based on the "Silk Road Landscape Map", the landscaping display of "Hemei China" product scrolls highlights the development pattern of Wuliangye based on China and looking at the world.
Standing on the international section, reproducing the highlight moments of Wuliangye's frequent integration into high-end international stages such as Dubai World Expo, China International Import Expo, APEC Business Leaders' Summit, Boao Forum for Asia in recent years, and jointly launched with various platforms Wuliangye Dubai Expo Commemorative Wine, Wuliangye Fifth CIIE Commemorative Wine, Wuliangye APEC Joint Gift Box, Wuliangye Boao Forum for Asia Commemorative Wine and other international products, intuitively presenting that Wuliangye always follows the concept of "harmony and beauty", using wine as the medium, Continue to tell the story of Wuliangye and China to the world, and promote the vivid practice of Chinese baijiu becoming a bridge and link for people's hearts and minds, exchanges and mutual learning.
At the exhibition hall, Wuliangye also set up brewing process area, Wuliang aroma exhibition hall, sacred mountain exhibition hall, Wuliangye lounge leisure negotiation area and concentrated five pubs. Among them, relying on the original façade of the hotel, the brewing process area carefully built, elegant and atmospheric, so that the visitors and merchants stop and wander in the harmony of spring, deeply understand the birth of a cup of "big country fragrance", feel the unique charm of the strong fragrance of the years, revel in the brand charm of Hemei Wuliang, and be impressed by the brand confidence of big country fragrance. It is worth mentioning that this Wuliangye Hotel Exhibition pays more attention to service and experience, and strives to create a leisure space and brand corridor, which is not only convenient for dealers from all over the country to negotiate business, but also convenient to experience Wuliangye brand culture up close.
During this year's sugar and wine fair, in addition to participating in the pre-hotel exhibition, Wuliangye will also appear in the Century City New Convention and Exhibition Center, displaying and promoting products to more consumers with the unique national charm and elegant Wuliangye brand exhibition hall. It is understood that at present, the opening ceremony pop-up activities of "Verification of the Times, Covenant of Harmony and Beauty - 2023 Wuliangye 'Home with Old Wine' Aged Wuliangye National Tour Exhibition (Chengdu Station)" and "Thousands of Years of Literature, Wine Inheritance - 2023 Wuliangye Cultural Wine Theme Exploration Hall" opening ceremony pop-up activities are in full swing, allowing consumers and distributors to truly feel the value and charm of products and brands in an interactive, fashionable, interesting and professional marketing method.