Shanghai, March 3 (ZXS) -- The sixth China International Import Expo consumer goods exhibition area beauty and daily chemical products zone promotion meeting was held in Shanghai on the 30th, the reporter learned from the meeting that the sixth CIIE will add "maternal and child care and household paper" category.

Ma Fengmin, financial director of China International Import Expo Bureau, said at the meeting that at present, domestic consumption has recovered steadily, the economy as a whole has rebounded, and good momentum has been accumulating. As the most popular consumer goods exhibition area of the 5th CIIE, it is a gathering place for good consumer goods and has received widespread attention from all walks of life. The theme of this year's Consumer Goods Zone is "Creativity, Focus, Sustainability", which aims to promote the presentation of creative ideas, express industry concerns and tell sustainable brand stories.

Based on the increased attention and demand of all parties in the maternal and infant category, the 6th CIIE will add the category of "maternal and infant care and household paper". Zhou Lu, senior manager of the brand management department of Pigeon, a representative of mother and baby enterprises who participated in the exhibition for the first time, said that the audience of the mother and baby industry is a specific group of people, not a wide audience group like beauty and daily chemical products, so Pigeon was more involved in exhibitions based on industry professionalism.

"The maternal and infant industry is an industry that is getting more and more attention, so we expect that the economy of the entire industry will have better growth points." I am very grateful for the special setting up of a special area for mothers and babies at this Expo, and hope that by taking this opportunity, more consumers, even friends, can understand us and know us, bring our technology, even Japanese original products or R&D technology concepts to China, benefit more domestic consumers, and promote exchanges in the industry. Zhou Lu said that this year, Pigeon will bring feeding products and infant care products at the Expo.

"The special committee will take the initiative to cooperate with the Shanghai Municipal Food and Drug Administration, and continue to do a good job in industry leadership and platform construction in terms of personalized customized cosmetics safety assessment, small sample business activity specification guidelines, and the construction of a centralized sample library for imported cosmetics." Zhang Hao, Director of the Cosmetics Professional Committee of the Shanghai Food and Drug Safety Research Association and Deputy General Manager of Shanghai Waigaoqiao Group Co., Ltd., said that the achievements of the Beauty and Daily Chemical Products Zone in the Consumer Goods Exhibition Area of the Expo are not only reflected in the quantity and quality of exhibitors and exhibits, but more importantly, they continue to play an important role in building an open and inclusive platform for international procurement, investment promotion, people-to-people exchanges and open cooperation.

At present, the preparations for the beauty and daily chemical products zone of the 6th CIIE Consumer Goods Exhibition Area are progressing solidly. (End)