According to the website of the Ministry of Industry and Information Technology, a few days ago, the Ministry of Industry and Information Technology and other eleven departments issued the guiding opinions on cultivating traditional advantageous food producing areas and local characteristic food industries (hereinafter referred to as: guiding opinions). It is proposed to actively embed local characteristic food consumption elements into consumption scenes and carriers such as night economy, characteristic catering agglomeration areas, and large-scale commercial complexes, so as to widely condense popularity and promote the consumption of local characteristic foods.
The guidance puts forward three requirements for the promotion of new formats and models:
The first is to promote the integrated development of online and offline. Support enterprises to consolidate cooperation with traditional channels such as supermarkets, convenience stores, and community fresh food, strengthen production and marketing docking with large e-commerce platforms, deepen the omni-channel layout of production, circulation, sales, and service, and realize the deep integration of online and offline diversified formats. Scientifically build a digital prediction model of local specialty food consumption demand, analyze consumption preferences and future consumption trends in different regions, and guide the upstream and downstream of the industrial chain to rationally allocate R&D, manufacturing and marketing resources to better meet the consumption demand of local specialty foods.
The second is to cultivate innovative business formats. Encourage traditional advantageous food producing areas to expand the local specialty food industry chain, strengthen the deep integration of upstream and downstream, and cultivate innovative business formats and models. Combined with the breeding base of characteristic agricultural raw materials, develop shared farms, farming experience, country houses and other formats. Explore the functions of local specialty foods such as health preservation, leisure and tourism, ecological protection and cultural inheritance, and guide the integrated development of local specialty food industries with industries such as health care, tourism, science popularization, and entertainment. Accelerate the pace of development of prefabricated local specialty foods, promote the combination of traditional food production techniques and modern food production techniques, and launch a number of industrialized products such as Chinese cuisine and local snacks.
The third is to create diversified and integrated consumption scenarios. Actively create local specialty food consumption scenarios that integrate functions such as food tasting, cultural creativity, and community communication, and provide immersive, experiential, interactive and other diversified consumption experiences. Actively embed local specialty food consumption elements into consumption scenarios and carriers such as night economy, special catering agglomeration areas, and large-scale commercial complexes, widely condense popularity, and promote the consumption of local specialty foods. (Zhongxin Finance)