Chinanews.com, March 3 -- How to crack down on online trolls? How to strengthen short video content-oriented governance? How to safeguard the legitimate rights and interests of enterprises and entrepreneurs online? How to solve problems such as online anger, cyber attacks, and online violence?
The Information Office of the State Council held a press conference on March 3, and the Cyberspace Administration of China introduced the relevant situation of the "Qinglang" series of special actions in 28.
Carry out a series of special actions in 2023 "Qinglang"
- The nine aspects are the top priority
"Clear weather and good ecology in cyberspace are the common expectations of the majority of netizens, and they are also an important goal of managing the network."
Niu Yibing, deputy director of the Cyberspace Administration of China, introduced that the "Qinglang" series of special actions in 2023 will focus on new situations and new problems and difficult bottlenecks that restrict the effectiveness of governance, and carry out a series of special rectifications, of which 9 aspects are the top priority.
Specifically, it includes: rectifying the chaos of "self-media"; Cracking down on online trolls manipulating information content; Standardize the order of network transmission in key traffic links; Optimize the business network environment and protect the legitimate rights and interests of enterprises; rectify the chaos of information content on life service platforms; rectify the problem of poor content orientation of short video information; Rectify the online environment for minors in the summer; rectify online malice; Rectify the Spring Festival network environment.
Niu Yibing said that this year's special action covers key areas and key links of the network ecology, involves a wide range of areas, is more targeted, and some problems are also relatively complex, which puts forward higher requirements for solid promotion of various work. Focusing on the goals of the rectification task, we will continue to optimize governance measures, increase rectification efforts, and improve work results, focusing on three aspects: first, pay more attention to the concerns of netizens; Second, pay more attention to solving difficult problems; The third is to pay more attention to governance innovation.
Crack down on cyber trolls
-- Focus on the manipulation of information content by online trolls
The manipulation of online information content by online trolls is the main cause of online chaos. Cracking down on online trolls is still one of the main tasks of the "Qinglang" series of special operations this year.
Zhang Yongjun, director of the Network Comprehensive Management Bureau of the Cyberspace Administration of China, said that from the perspective of the functions of the Cyberspace Administration of China, this year's water army governance focuses on the problem of network water army manipulating information content, mainly from four aspects.
The first is to block recruitment and promotion channels. We will continue to work with website platforms to control the manipulation of information by trolls, strengthen content interception and disposal, and eliminate group sections where trolls are easy to gather. Remind the majority of netizens not to be confused by the so-called "part-time", but in essence act as a troll.
The second is to comprehensively investigate and deal with the implementation of water army activity tools. This year, strict rectification will be carried out, and these platforms of a serious nature will be resolutely closed.
The third is to severely punish illegal accounts and the entities behind them. Accounts are the main carrier for trolls to manipulate information content, and we will strictly deal with and resolutely close trolls accounts that maliciously speculate hot spots and swipe and comment on data. Companies and MCN institutions that organize trolls will be blacklisted once discovered, and these companies or MCN institutions will be prohibited from engaging in network-related activities, and if they involve violations and crimes, they will be handed over to relevant departments.
The fourth is to compact the main responsibility of the website platform. Continuously improve the technical means of the website platform to combat robot trolls, investigate and deal with problems such as batch number raising and "zombie" accounts, improve the evaluation mechanism of lists, topics, and abnormal traffic, strengthen the identification and disposal of homogeneous copywriting, and effectively prevent and curb problems such as the manipulation of information content by trolls.
Strictly rectify short videos with poor content orientation
——Strive to solve problems such as loose platform review, unscientific recommendation algorithms, and unreasonable traffic distribution mechanisms
Short videos have become an important carrier and an important way of dissemination for netizens to obtain information, services, interactive exchanges, culture and entertainment. However, some short video content is difficult to distinguish between true and false, good and evil, right and wrong are not clear, and some platforms emphasize traffic and neglect management, allowing and guiding the spread of bad information, seriously misleading the public, affecting the healthy growth of adolescents, and harming the legitimate rights and interests of the people.
Niu Yibing said that on the basis of last year's relevant special actions, with content governance and system construction as the starting point, we will use practical measures and heavy punches to strictly rectify short videos with poor content orientation, focus on solving prominent problems such as loose platform review, unscientific recommendation algorithms, and unreasonable traffic distribution mechanisms, promote the formation of a benign competition mechanism for short videos, and make high-quality short videos that meet content-oriented requirements, conform to the principles of public order and good customs, and conform to the interests and hobbies of netizens easier to obtain traffic support and easier opportunities for presentation. Better meet the needs of the people for sharing life, obtaining information, leisure and entertainment.
He further introduced that the main content of the special operation is threefold, one is to comprehensively clean up the short videos that are poorly oriented and misleading to the public through fake scenes, compilation of details, fictional experiences and other methods. The second is to comprehensively crack down on the dissemination of short videos that challenge the bottom line of the people's cognition and violate social order and good customs, such as ugliness as beauty, shame as pride, harm to others and self-interest, and good work. The third is to comprehensively rectify short videos that spread wrong views on career, marriage and love, money, history, and nationality, with wrong content and negative content.
Niu Yibing stressed that on the basis of centralized rectification, we will be effect-oriented and urge short video platforms to strive for three optimizations, one is to optimize the algorithm recommendation mechanism, the second is to optimize the review strategy, and the third is to optimize account management. It is hoped that through the special rectification, the good ecology of the short video field can be reshaped and the healthy development of the short video industry can be promoted.
Special governance of typical problems and prominent problems in undermining the business environment online
-- Strictly cracking down on online maliciously damaging the image and reputation of enterprises and entrepreneurs
"At present, all kinds of false and false information targeting enterprises and entrepreneurs, especially private enterprises and private entrepreneurs, appear from time to time, damaging the brand image of enterprises, infringing on the legitimate rights and interests of entrepreneurs, and even affecting the normal production and operation of enterprises, resulting in economic losses to enterprises and reputational damage to entrepreneurs."
Shen Yue, director of the Illegal and Adverse Information Reporting Center of the Cyberspace Administration of China, said that this year, the Cyberspace Administration of China is preparing to carry out the special action of "Clearing and Optimizing the Legitimate Rights and Interests of Enterprises Protecting the Business Network Environment", which is to focus on typical and prominent problems in undermining the business environment online, carry out centralized special governance, and improve long-term working mechanisms.
Shen Yue stressed that the special action will highlight two key points: first, focus on safeguarding the legitimate rights and interests of enterprises and entrepreneurs online; The second is to focus on controlling the online chaos of fabricating and spreading false and false information.
Specifically carry out three aspects of governance work: First, promptly deal with six categories of false and false information related to enterprises on the Internet in accordance with laws and regulations, including fabricated facts, subjective assumptions, distorted interpretations, malicious associations, deliberate speculation, and stir-frying of old news. The second is to deal with six categories of infringing information involving entrepreneurs on the Internet in accordance with laws and regulations, including leaking personal privacy, slandering, insulting and insulting, fabricating private life topics, related hype negative news, fabricating illegal and criminal facts, and illegal use of names and portraits. The third is to crack down on illegal acts that maliciously damage the image and reputation of enterprises and entrepreneurs on the Internet, and even seek illegal benefits from them.
Rectify problems such as online violence and online violence
-- Strictly manage the comment area, rectify the problems of the live PK link, and deal with the concentrated section of online bad spirit
The issue of online violence has always been the focus of attention from all walks of life. In 2022, the Notice on Effectively Strengthening the Governance of Online Violence was issued, proposing a series of effective measures from the perspective of solving problems. Zhang Yongjun said that in order to more effectively curb the phenomenon of online violence, we began to formulate departmental rules.
"In the process of online violence governance, we also found that online violence is accompanied by online anger, compared with the concealment of the virtual space in real society, the Internet dilutes people's sense of responsibility for words and deeds, and is more likely to appear unobtrusive, which will also lead to online anger." Online anger will lead to the emergence of unfriendly speeches in a concentrated manner, which will contribute to online violence. At the same time, online malignance will also make some netizens unscrupulous and vulgar and unscrupulous, affecting social emotions and polluting the online environment. ”
Zhang Yongjun introduced that rectifying online violence includes not only rectifying the online violence itself, but also changing the network environment that leads to the existence of online violence. There are three main measures.
The first is to strictly manage the comment area. The comment area is the main link for most netizens to participate in interaction, and it is also a place where online anger tends to appear. It is necessary to consolidate the responsibility of the website platform, strengthen the management of the comment area, and at the same time consolidate the responsibility of the account entity, strengthen the management of the post of the information content they post, and take necessary measures for the public accounts and platforms that have not done a good job in the management of post comments.
The second is to rectify the problem of live broadcast PK link. The PK link is also the main link prone to bad temper, we seriously investigate and deal with the bad temper emitted by some anchors in the PK link, investigate and deal with acts such as fighting fiercely, tearing each other up and attacking, insulting and spitting dirt, etc., for some anchors evading supervision and using trumpets to carry out vicious behaviors, unified disposal measures will be taken for all their accounts, and those with egregious circumstances will be included in the blacklist.
The third is to deal with the concentrated section of network bad spirit. In-depth investigation of post bars, channels, circles, super talk, groups and other links, rectify the illegal sections, and take measures such as suspending updates, disbanding and closing when necessary. At the same time, the administrator accounts of these sections must also be dealt with to resolutely curb network malice. (End)