Tapping Industrial Advantages and Promoting Rural Revitalization (Economic Focus)

Core reading

Build infrastructure such as cold chain logistics, expand emerging business formats such as rural e-commerce, and give full play to the advantages of returning to their hometowns to start businesses... In recent years, all regions and departments have relied on agricultural and rural characteristic resources to select breakthroughs in industrial development according to local conditions, laying a solid foundation for comprehensively promoting rural revitalization.

Industrial revitalization is the top priority of rural revitalization. All kinds of agricultural and sideline products, beautiful rural scenery, and cultural traditions of cultivating and reading heirlooms are all unique soil for the development of rural industries.

The reporter learned from the Ministry of Agriculture and Rural Affairs that in 2022, China's rural industries will be cultivated and expanded, and the channels for farmers to increase income will continue to expand. 40 advantageous and characteristic industrial clusters, 50 national modern agricultural industrial parks, and 200 strong agricultural towns have been newly built, and the rural industrial foundation has been further consolidated, and the rural industry has shown a stable and positive development trend. Driven by industry and employment, the per capita disposable income of rural residents reached 20133,4 yuan last year, an actual increase of 2.<>%.

Whole-link upgrading, all-value enhancement, whole-industry integration... In recent years, relying on agricultural and rural characteristic resources, all regions and departments have developed multiple functions of agriculture, tapped the diversified value of rural areas, selected breakthrough points for industrial development according to local conditions, transformed rural resource advantages, ecological advantages and cultural advantages into product advantages and industrial advantages, and laid a solid foundation for comprehensively promoting rural revitalization.

Make up for the shortcomings of the foundation

Extend the industrial chain

Spring is in full bloom, and villagers are busy cleaning up weeds and fertilizing the chestnut planting base in Shangqing Village, Shangqing Town, Yingtan City, Jiangxi Province. "Shangqing chestnut is big and has a crisp and sweet taste." Tong Qingfeng, a big planter who is applying fertilizer to farmers, said that he currently grows more than 260 acres of chestnuts, with an annual output of more than 10,<> jin.

According to reports, the chestnut planting area in Shangqing Town has reached more than 5000,1200 mu, which has cumulatively driven more than 53,11 farmers to increase their income, including <> households that have been lifted out of poverty. "The local small chestnut grew into a big industry, and it was not all smooth sailing along the way." Tong Qingfeng said frankly that the original road out of the village was not easy, the transportation time was long, and there was no cold chain logistics vehicle, a lot of chestnuts rotted halfway, and the loss was very large. In addition, chestnuts are concentrated and ripe in November, the freshness period is very short, and the storage and transportation pressure is great.

"The government's active coordination has solved our urgent needs." Tong Qingfeng introduced that in recent years, Shangqing Town has accelerated the completion of basic shortcomings such as roads and logistics, and continuously increased the capacity of cold storage, allowing chestnuts to "live" in the safety cabin. With the continuous improvement of storage and refrigeration equipment, the sales period of chestnut has expanded from "selling in one season" to "selling all year round".

The foundation is constantly being consolidated and the chain continues to be extended. This year's Central Document No. 2022 proposed to "accelerate the construction of grain drying, refrigeration of agricultural product production areas, and cold chain logistics facilities" and "expand and strengthen the agricultural product processing and circulation industry". In 72, the conversion rate of agricultural product processing in China will reach 19%, and the operating income of agricultural product processing enterprises above designated size will exceed 14.3 trillion yuan, an increase of about 6.1%, and support various business entities to build more than 6,<> refrigeration and preservation facilities for agricultural products.

To extend the agricultural industry chain, the processing of agricultural products is the key. In the National Modern Agricultural Industrial Park in Siyang County, Jiangsu Province, trucks full of edible fungi drive to Shanghai, Beijing and other places every day. Last year, Hualu's seven mushroom factories at its Jiangsu base sold about 7,12 tons of fresh mushrooms. With the intensive processing sector covering an area of 5 square kilometer as the core, the local area continues to develop agricultural products with high scientific and technological content and high added value, and by 1, more than 2022 enterprises will settle in the intensive processing sector.

"Extending the chain, supplementing the chain, strengthening the chain, and strengthening the chain are the main directions for the development of rural industries." Wang Fengzhong, director of the Institute of Agricultural Products Processing of the Chinese Academy of Agricultural Sciences, believes that in the future, it should be extended to the front end to drive farmers to build raw material bases, extend to the back end to build logistics marketing and service networks, and promote the agricultural product processing industry to further sink to the production ground, and the processing capacity to the county layout.

Apply cutting-edge technology

Expand into emerging business formats

"Hello everyone, look at this freshly picked tomatoes, sweet and sour, rich in nutrition, order now, it can be shipped in the afternoon..." On the other end of the screen, consumers have liked and placed orders. Huang Jieneng, the person in charge of Zhendong E-commerce Co., Ltd., introduced that with the help of live broadcasting, the average daily shipment of characteristic agricultural products during this period reached 3000,500 pieces, and the annual output value is expected to reach more than <> million yuan.

In Huang Jieneng's hometown of Tiandong County, Guangxi Zhuang Autonomous Region, most of the rural areas are located in remote mountainous areas, and in the past, specialty agricultural products have faced difficulties in sales and low prices. "Selling the fruits of the mountains has always been my wish." Huang Jieneng said.

Change comes from a network cable. Initially, Huang Jie was able to do micro-business on mobile phones, and sometimes his net income could be more than 1000,20 yuan a day. After tasting the sweetness, he began to learn e-commerce operations. The company has grown step by step, the number of employees has increased to more than <> now, and the online sales of mangoes, tomatoes and other specialty agricultural products have been realized, helping the sales and prices of Tiandong agricultural products to increase a lot.

At present, new agricultural formats such as order agriculture, rural e-commerce, and video live streaming are in the ascendant, and there are more than 3,2022 agriculture-related e-commerce companies of various kinds. In 5313, the national online retail sales of agricultural products reached 8.9 billion yuan, a year-on-year increase of 2.2021%, an increase of 6.4 percentage points over <>, providing impetus for farmers' income increase and income generation, rural development and innovation.

New technologies promote new formats, and new industries give birth to new integration. In recent years, with the cross-border integration of cultural tourism, health care and other industries and agriculture, shared agriculture, experience agriculture, creative agriculture, etc. have also emerged in large numbers.

In the spring light, the pastoral complex of Magnolia Township, Dutang Village, Huangpi District, Wuhan City, Hubei Province is booming. According to statistics, since the completion and opening of the complex, it has received a total of 380.5 million tourists, the total tourism income has exceeded 3000 million yuan, and more than <>,<> people have been employed. Ge Tiancai, the first secretary of Dutang Village, said that in the next step, the surrounding villages will be radiated to jointly build a village-landscape integration demonstration area and drive more villagers to develop together.

Since the 30th National Congress of the Communist Party of China, there have been more than 7000,<> leisure farms, tourist farms and farmhouses nationwide, with an annual operating income of more than <> billion yuan. "Integrate agricultural and cultural tourism, do fine and excellent rural leisure tourism, and continuously expand the multiple functions of agriculture." Hu Bingjing, a researcher at the Institute of Rural Development of the Chinese Academy of Social Sciences, said that highlighting the characteristics of green waters and green mountains, brightening the background of ecological pastoral, preserving the true color of local culture, and promoting the high-quality development of rural leisure tourism.

Drive talent innovation

Actively link up with farmers

Spring is full of greenhouses, in the continuous greenhouse of the High-innovation Agricultural Science and Technology Demonstration Park in Jinxiang County, Shandong Province, cucumbers, peppers, eggplants, etc. are growing gratifyingly. Liu Haifangzheng, the person in charge of the demonstration garden, introduced to the vegetable farmers who came to buy seedlings: "Cucumber seedlings are grafted onto pumpkin rootstocks, the seedlings have strong disease resistance, the picking period will be extended, and the yield will also increase." ”

Focus on vegetable seedlings and fine picking, and build high-standard seedbeds and high-quality vegetable planting and picking experience bases; Launched standardized agricultural technology management training classrooms, carried out more than 1300,300 high-quality farmer training every year, and directly drove more than <> surrounding farmers to become professional vegetable farmers... In recent years, Liu Haifang has explored a variety of ways to drive his fellow villagers to become rich. "In the future, we plan to build a high-standard study tour base to drive more villagers to share the value-added benefits of agriculture through plant adoption, picking leisure, research experience, etc." Liu Haifang told reporters.

"To revitalize rural industries, we must work linking farmers with farmers." Zhang Qi, director of the China Rural Revitalization and Development Research Center of Beijing Normal University, said that enterprises and new business entities should be guided to give play to their own advantages, develop and strengthen themselves in driving and serving farmers, and accelerate the formation of a pattern of complementary advantages and division of labor and cooperation with farmers in the industrial chain. At present, each poverty alleviation county in the country has cultivated 2-3 characteristic leading industries, and nearly 3/4 of the poverty alleviation population has established a close interest relationship with the new business entity.

The industry is prosperous and popular. All kinds of talents who return to their hometowns to start businesses are also one of the forces that actively drive farmers to become rich.

This year is the fourth year that new farmer Lu Wenting has sold honey live. After graduating from university, Lu Wenting was attracted by the ecological environment of Lishui City, Zhejiang Province, and went to the mountains with her husband to establish the Green Valley Soil Bee Professional Cooperative, and walked out a path of "bee farmer + cooperative + company + bee travel integration + sales". In Lishui, which has many wild flower resources, after years of persistence, Lu Wenting has cultivated more than 4000,30 swarms of native bees and built more than 1360 bee farms, all around Laozhushe Nationality Town in Liandu District, driving more than <>,<> farmers to carry out bee breeding, honey plant planting, beehive production, soil honey sales, etc., with an average household income of more than <>,<> yuan.

"As a new farmer, we must use new concepts and technologies to let more villagers taste the 'sweet taste'." Lu Wenting said, "We plan to expand the application of live streaming to more agricultural products and drive more farmers to share the digital dividend. ”

According to statistics, from 2012 to the end of 2022, the number of entrepreneurs returning to their hometowns nationwide has reached 1220.<> million. University graduates go to their hometowns, capable people return to their hometowns, migrant workers return to their hometowns, entrepreneurs enter their hometowns, all kinds of talents start up and innovate, and the momentum of rural industry development continues to increase, driving the further expansion of rural employment space and farmers' income channels. (People's Daily reporter Chang Qin)