Beijing, March 3 (ZXS) -- The China Association of Automobile Manufacturers said on the 22nd that since March, automobile promotion and price reduction have aroused widespread attention and heated discussions in the market. Combined with the recent situation reported by all parties, the China Association of Automobile Manufacturers believes that the hype of this round of price cuts should be cooled down as soon as possible, so that the industry can return to normal operation and ensure the healthy and stable development of the industry throughout the year.
According to the China Association of Automobile Manufacturers, in the first half of 2022, the epidemic had a huge impact on the automotive industry chain and supply chain, the state timely introduced a stable growth policy, and local governments also promoted automobile consumption according to local conditions, so that the automotive industry gradually returned to normal operation, and played a positive role in stabilizing growth and promoting consumption. In the fourth quarter of last year, the pace of automobile production and sales was once again seriously affected. Entering 2023, the overall sales of the automotive industry fell significantly from January to February, the terminal inventory of enterprises rose sharply, the operating pressure increased, and enterprises took various measures to reduce inventory. Local governments, including Hubei Province, have jointly launched a large-scale pro-consumption policy with enterprises to stimulate local automobile consumption and alleviate difficulties for enterprises.
According to the analysis of the China Association of Automobile Manufacturers, the reasons for this round of short-term promotion are many, and the preferential models launched by various enterprises are mostly long-term warehouse, old models or slow-selling inventory models. In the terminal market, these models have had considerable preferential prices before this round of promotion, and terminal publicity in order to attract attention, exaggerate the intensity of price reduction, increase customer acquisition, and easily mislead consumers.
The China Association of Automobile Manufacturers pointed out that in the past two years, China's new energy vehicle industry has accumulated a lot of money, and the market has shown explosive growth, with the total production and sales reaching about 700 million vehicles last year, and the market share has reached a quarter. Looking forward to 2023, the production and sales of new energy vehicles are expected to reach 900 million units, continuing to maintain a rapid growth rate. Although new energy vehicles are developing rapidly, fuel vehicles are also accelerating technological upgrades and constantly adapting to new changes in market demand, and the two will coexist for a long time in the future to jointly meet different consumer needs.
The China Association of Automobile Manufacturers emphasized that with the acceleration of the pace of transformation and upgrading of the automobile industry, traditional car companies have invested heavily in the fields of electrification, intelligence and networking, and have suffered the dual pressure of stable operation and transformation and upgrading, and their profitability is weak. Of course, reducing prices to deal with inventory and properly recovering costs is a normal business measure, but it should not be reduced to a price war. Price wars don't last long, and value for money is an eternal business rule. In the new journey of China's modernization, the automobile industry undertakes the important task of building an automobile power. Automobile companies should focus on the long term, make more efforts in product technology, quality, service, brand power, etc., and strive for high-quality development. (End)