From potatoes in the field to "Qinghai-Tibet Selection" Qinghai helps enterprises warm enterprises "soil things" to take the e-commerce express

China News Network Qinghai Datong on March 3 Topic: From field potatoes to "Qinghai-Tibet Selection" Qinghai helps enterprises warm enterprises "soil things" to take the e-commerce express

China News Network reporter Zhang Tianfu

Black potatoes, a local gadget in the field, have become a hot commodity after packaging, branding, and then selling through e-commerce - this is the "windfall" brought by the national e-commerce into rural comprehensive demonstration project in Datong County, Xining City, Qinghai Province.

"In the past, except for farmers keeping and eating their own, only a small part of such black potatoes were pulled out by donkey carts and tricycles, and the sales were very narrow." Yang Chenglu, a native of Datong County, told a reporter from China News Network on the 16th.

Yang Chenglu's branch of Qinghai Zhonghui Information Industry Co., Ltd. is responsible for the local e-commerce project into rural areas, they create the "fruit connotation" trademark for black potatoes, design packaging, pass certification and other links, and sell them online.

"Black potatoes that used to cost about one yuan per catty can now be sold for four yuan," Yang said. ”

Faced with such a "windfall", Yang Chenglu "pressurized" the growers of black potatoes: "Now the sales of black potatoes have been raised, and it is necessary to make a large yield." It can rely on the form of 'company + cooperative + farmer' to drive farmers in the entire area to grow more high-quality black potatoes. ”

Speaking of vermicelli made from potatoes, it is one of the most common ingredients in rural Qinghai. "In the past, workshops produced noodles, which were traditionally sold in bundles or in snakeskin bags," said Yang Chenglu's company, through e-commerce, and annual sales of noodles exceeding one million yuan are not a problem.

Potatoes, vermicelli, beef and mutton, barley wine, quinoa cereal... Yang Chenglu introduced that relying on the comprehensive demonstration project of e-commerce into rural areas, enterprises integrate supply chain resources, tap high-quality online products, build a supply chain base for agricultural products, pay attention to packaging and quality control, and drive the revitalization of rural industries with online new retail models such as live broadcasting.

From the live broadcast at 3 o'clock on March 15, Cai Jiawei, nicknamed "the daughter-in-law of the post-18s", took only 90 hours and 3 minutes to achieve a cumulative turnover of more than 30,32 yuan and nearly 8000,<> orders.

"This data is not the highest," Cai Jiawei, one of Yang Chenglu's company's co-live broadcast anchors, "I have been in contact with live streaming for less than half a year, not only helping the circulation of industrial products such as pots and pans in the countryside, but also the upward movement of agricultural and livestock products into the city." ”

In order to expand the upward scale of agricultural products, Yang Chenglu planned to plan brands, design packaging, take pictures, write plans for agricultural and livestock products, and create a series of brands such as "Qinghai-Tibet Selection", "Fruit Han", "Jingyangchuan" and "Shanchengling".

The reporter learned from the Department of Commerce of Qinghai Province that this year, Qinghai's commercial and trade field will take the special action to boost consumption recovery and the spring breeze action to help enterprises warm enterprises as the starting point, and seek to achieve a "good start" in the first quarter of 2023.

During this time, Yang Chenglu had a full schedule. On the 15th, he had just returned to Qinghai after his inspection tour in Hengqin, "With the support of the Qinghai Provincial Department of Commerce, we have actively visited other places, hoping to sell the good products of the Qinghai-Tibet Plateau, especially agricultural and livestock products, to Hong Kong, Macao and other wider areas." ”

Yang Chenglu set himself a small goal - sales of 8000 million yuan. "The Qinghai provincial commerce department and the local government have connected us with the liquidity so that we can purchase higher quality agricultural and livestock products."

In the new era, Yang Chenglu has a grander plan to build a Qinghai e-commerce live broadcast alliance base for helping farmers, "I hope to radiate advanced experience and models to all districts and counties in Qinghai Province." (End)