How to deal with littering and random smoking when the business is facing "summer" outside?

　　China News Service, March 11th (Zuo Yuqing, Zhongxin Finance and Economics) On March 8th, the half-day holiday of Women's Day made Beijing's major business districts lively in advance.

In Sanlitun, many people sat on the tables and chairs in front of the shops, enjoying the warm spring breeze.

　　The coffee display area under the shade of the trees, down-to-earth snacks and food stalls on the roadside at night... In the season of recovery of all things, offline consumption in various places also ushers in spring, and in the bustling business district, the commercial display is Become a unique landscape.

Business is booming outside the commercial area, and outdoor seating needs to be booked in advance

　　Commercial placement is not a simple "street stall", but means that within a specific time frame, catering, retail and other enterprises, individual industrial and commercial households properly set up promotional, business, and leisure facilities in front of the business premises or in areas designated by the government to facilitate customers. consumption and leisure activities.

　　Zhongxin Finance has noticed that as the weather warms up, more consumers prefer to stay outdoors during consumption.

　　In Blue Harbor, almost all restaurants facing the street set up an outside area at the entrance, and customers who come to eat choose to sit outside by default.

A restaurant waiter told Zhongxin Finance and Economics that most customers prefer to sit outdoors rather than indoor dining.

　　"When the weather is good on weekends, the outside is always full before the inside." According to him, when the business is particularly good during holidays, outdoor seats even need to be reserved in advance.

Data map: A newly opened restaurant in Beijing Blue Harbor, the outdoor seats are almost full.

Photo by Zuo Yuqing

　　In September last year, Beijing Sanlitun Taikoo Li also set up a coffee swing area on the side of Sanlitun Road.

"When you are tired from walking and want to rest, just buy a drink and sit there for a while." A consumer told Zhongxin Finance and Economics that since it is difficult to find a place to rest when shopping, these outer areas have become the best choice.

"Surely embarrassed to just sit there without buying anything."

　　Wang Qing, deputy director of the Market Economic Research Institute of the Development Research Center of the State Council, introduced to Zhongxin Finance and Economics that the outward swing economy is actually a mode of operation, not an economic model.

Compared with the traditional business district model, consumers will have a stronger sense of participation and experience.

"Consumers don't need to walk into the store with a certain consumption purpose. The outward display can stimulate consumers' consumption desire at any time, enhance the offline diversion ability of small and micro physical merchants, and improve the business environment."

Active pilot projects in many places, outdoor consumption

　　In order to reduce the operating costs of enterprises and individual industrial and commercial households and boost consumer confidence, Hangzhou, Chengdu, Xiamen, Wuxi and other places have successively piloted commercial swings in recent years.

Since the beginning of this year, Beijing, Shanghai and other cities have also successively carried out pilot projects of swinging out, and the "swinging out economy" is becoming the next "outlet" for expanding offline consumption.

　　Why are many places actively piloting the "swing economy"?

　　Ding Zuohong, a member of the National Committee of the Chinese People's Political Consultative Conference and chairman of the board of directors of Yuexing Group, believes that supporting outbound operations is conducive to optimizing the operation of individual industrial and commercial households and promoting consumption recovery.

"At present, the consumer market is recovering at an accelerated pace, and we must pay special attention to stimulating the vitality of business entities, especially individual industrial and commercial households."

　　Wang Qing pointed out that with the coming of spring and summer, the demand for outdoor consumption is being further released.

"Going out and socializing between people is a rigid demand, which cannot be replaced by 'staying' at home. For example, takeaway can solve the trouble of cooking at home, but it cannot replace the need to go out for dinner."

Data map: A dining area in Beijing.

Photo by Gong Hongyu

　　In addition, the swing-out economy will also promote the development of various economic forms.

　　Wang Qing emphasized that the outward swing economy must be combined with other economic forms such as night economy, leisure tourism, and pet economy.

　　"Usually swinging out during the day may cause pressure on sidewalks and important traffic sections, thus occupying too much public resources and having a certain impact on production and life. And data shows that 60% of consumption occurs at night, so swinging out The economy fits better with the nighttime economy."

　　Wang Qing also mentioned that under normal circumstances, pets cannot be brought into the store for consumption, but commercial display may not have such concerns, thus increasing the consumption scene of pets.

What about littering and smoking?

　　Among the many policies related to swing-out operations, "commercial street" and "catering" have become keywords for swing-out business.

However, with the implementation of more and more swing-out pilot projects, some merchants have expressed their desire to "expand the circle": "In addition to designated areas, can swing-out be promoted to more places?"

　　In this regard, many netizens believe that they need to be cautious.

Business extends from the door to the door, which means more division of responsibilities.

Will it occupy the sidewalk and affect normal travel?

Will it generate more garbage and increase the burden on sanitation personnel?

　　During the visit, China New Finance and Economics found that in the coffee display area in Sanlitun, it is often seen that the coffee cups that were not collected in time were blown away from the display area by the wind. Some consumers even took the coffee cups out of the display area and discarded them in the nearby flower beds. superior.

On March 8, in the coffee display area in Sanlitun, the coffee cups that were not collected in time fell to the ground.

Photo by Zuo Yuqing

　　A consumer told Zhongxin Finance and Economics about her troubles: "I was sitting outside, but there were people in front of and behind the table who were 'spitting clouds', so I had to leave in a hurry." She wondered, "Outdoor business Is the area considered a public place? Can smoking be banned?"

　　In fact, many places have made regulations on the sanitation of the outer swing areas in relevant policies, requiring operators to undertake the sanitation and cleaning of the outer swing areas.

　　For example, Yichang requires stalls engaged in food sales to implement the requirement of "one table, one bucket, one booth, one bucket" to ensure that the venue is clean and tidy; Hangzhou requires businesses that find hygiene problems to suspend outside display for rectification. If the rectification is not in place or follow-up If there is another hygiene problem, the business will be disqualified from displaying outside.

　　In addition, many places have also clarified the swing time and area.

Chengdu stipulates that during weekends and statutory holidays, commercial enterprises (stores) are allowed to set up outside stores without affecting the daily life of residents and traffic safety.

Hangzhou also stipulates that the tables and chairs in the outer swing area should be open to pedestrians and tourists free of charge as public facilities, and their use should not be restricted.

　　Wang Qing pointed out that the development of the swing-out economy faces problems such as sanitation, fire protection, and public security, and requires multiple departments to clarify their responsibilities and cooperate with each other. Establish a mechanism to coordinate the enthusiasm of all parties.

　　"Some supporting measures, such as the need to extend the operating hours of public transport to facilitate night travel, may increase the cost of public transport and require coordination by relevant departments." Wang Qing said.

(over)