Chinanews.com, March 8th. During the two sessions of the National People's Congress, Wei Lihua, a representative of the National People's Congress and chairman and president of Junlebao Dairy Group, further strengthened support for scientific research and innovation in the dairy industry, enhanced the technological innovation capabilities of the entire dairy industry chain, and improved my country's dairy industry. Make relevant recommendations on the international competitiveness of the industry.
Wei Lihua, deputy to the National People's Congress, chairman and president of Junlebao Dairy Group
Carry out the scientific strategy and strengthen the scientific and technological support for the development of the dairy industry
High-quality development is the primary task of building a modern socialist country in an all-round way.
The dairy industry has a long industrial chain, covering the primary, secondary and tertiary industries. The high-quality development of the dairy industry must further strengthen scientific and technological innovation.
Wei Lihua mentioned that it is recommended to increase the training of high-level professional and technical personnel in the dairy industry, support enterprises to strengthen cooperation with universities, scientific research institutions, key laboratories, etc., and increase assistance and support in the key links of dairy industry development such as dairy cow breeding and pasture planting efforts to promote the high-quality development of the dairy industry.
It is understood that Junlebao recently launched the "Scientific Strategy", focusing on building a scientific innovation system, enhancing the strength of scientific and technological research and development, and strengthening scientific research and development.
Previously, Junlebao had been laying out the entire industrial chain scientifically, investing 8 billion yuan in pasture planting and dairy farming alone, and building on the foundation of the original world-class pastures, world-class factories, world-class partners, and world-class management system In addition, world-class breeding and world-class research and development have been added to upgrade to the "six world-class" model.
Junlebao adopts domestic and foreign synchronous independent breeding models to accelerate the realization of independent breakthroughs in key technologies of dairy cow breeding and gradually reduce dependence on foreign provenance.
Strengthen R&D and innovation to help people's health upgrade
The "Healthy China 2030" Planning Outline proposes that by 2030, my country will achieve a substantial improvement in the health literacy of the whole people, a healthy lifestyle will be fully popularized, and a healthy production and living environment will be basically formed.
Wei Lihua said that the development of the dairy industry is related to the national economy and the people's livelihood, and it is one of the key industries to build a strong agricultural country and a healthy China. Junlebao provides precise health upgrade solutions for people of all ages with scientific nutrition, and is committed to realizing "becoming China's nutritious and healthy dairy industry". product enterprise leader" vision.
To this end, Junlebao has continuously adjusted its product structure, carried out category innovation, and launched an all-round product matrix: Youqu organic milk powder, so that babies can eat organic food first. The first batch of domestic milk powder that passed the new national standard product formula won the Gold Award at the Global Science and Technology Innovation Conference.
Driven by enterprises such as Junlebao, the market share of domestic milk powder has increased from about 30% in 2016 to 68% in 2022, occupying a dominant position in the market.
In addition, Junlebao yogurt products have grown against the trend, especially winning the favor of young people. The market share of low-temperature yogurt ranks third in the country; Yuexianhuo fresh milk has a compound growth rate of more than 100% for three consecutive years, entering the first camp in the fresh milk market.
Committed to the ecological cycle to achieve green and sustainable industrial development
As a dairy enterprise spanning the primary, secondary and tertiary industries, Junlebao has always regarded green and sustainable development as an important social responsibility and strategic goal of corporate development, made a comprehensive plan for green and sustainable development, and strived to cooperate with stakeholders Win-win development with the whole society.
In terms of industrial layout, Junlebao has formed an ecological cycle industrial chain of "planting grass in the field, feeding grass to cows, milk production from cows, returning manure to the field, and biogas power generation". Only one 10,000-head ranch can generate more than 10 million kWh of electricity every year .
Previously, China has made a solemn commitment to carbon peaking in 2030 and carbon neutrality in 2060, and double carbon, green development and biodiversity have also put forward more requirements for the sustainable development of the dairy industry.
Wei Lihua mentioned in his suggestion that enterprises should be encouraged to increase investment in energy conservation and emission reduction, manure management, low-carbon products, and low-carbon industrial chains to build a sustainable dairy industry.
"Create world-class good milk and milk powder through the 'six world-class' model, and provide precise health upgrade solutions for people of different ages with scientific nutrition." Wei Lihua said that in the future, Junlebao will focus on scientific strategies , to further increase investment in science and technology, use scientific development concepts, scientific layout of the entire industrial chain, scientific nutritional standards, and strong scientific research strength to unlock the fresh nutrition of nature and promote the high-quality development of the dairy industry.