A major food manufacturer that handles mayonnaise and other products has announced a policy to expand its food business that does not use animal ingredients such as eggs.

This was announced on the 8th by Kewpie, a major food company.



This month, we will create a new dedicated brand centered on plant-derived foods, without using animal ingredients such as eggs.



The company uses 250,000 tons of eggs per year, which is about 10% of domestic egg production, for raw materials such as mayonnaise.



In addition to newly developing tartar sauce that does not use eggs or mayonnaise, and Caesar dressing that does not use dairy products, we plan to expand so-called "alternative egg" products made from soy milk.



We will also strengthen overseas sales, aiming to expand sales in this field, which currently stands at less than 100 million yen, to 10 billion yen in 2030.



Until now, the main purpose of these products was to respond to food allergies, but the company is aiming to respond to the growing environmental awareness of consumers.



Director Shinya Hamasaki, who is in charge of the business, said, "Consideration for the environment and health is becoming more and more important for consumers every year. Sustainability is now a global trend, so this brand I would like to expand such products in the future."



In terms of strengthening plant-based foods, major food company Kagome is also working with start-up companies to develop and sell alternative egg products.

The movement to capture “ethical consumption” spreads among companies

There is a growing movement among companies to choose and buy products that consider environmental and social issues, and to capture ethical consumption, which means ethical in English.



Among these, in the "animal welfare = animal welfare" aiming for a breeding environment with less stress for livestock and "animal-free" initiatives that do not use animal-derived materials, automobile manufacturer Volvo Cars is aiming to achieve all animal welfare by 2030. We will abolish the use of genuine leather in our car models.



An increasing number of global luxury fashion brands are also declaring that they will not use fur or leather.



On the other hand, under the concept of "fair trade," in which producers in developing countries and consumers in developed countries are on equal footing, efforts are spreading, especially in the procurement of coffee beans and cacao beans.



UCC Holdings has announced that it will switch all coffee beans handled by its own brand to those that meet the standards by 2030 based on the company's own standards.