China's "Internet celebrity director" frequently "out of the circle": Only unique resources can keep customers for a long time

　　China News Service, Changsha, March 5th: China's "Internet celebrity director" frequently "out of the circle": Only unique resources can keep customers for a long time

　　Chinanews reporter Lu Yi

　　Wearing a Qi opera big crouch and wearing a handsome hat, Chen Pingyuan, director of the Culture, Tourism, Radio, Television and Sports Bureau of Qidong County, Hunan Province, "disguises" the famous Song Dynasty general Yue Fei, recites Yue Fei's "Manjianghong" in the form of Qi opera, and promotes it on new media The place where Yue Fei left the inscription "Daying Post Inscription" was Dayun Village, Shuangqiao Town, Qidong County, which attracted the attention of many netizens.

　　In the Internet age, the phenomenon of "the smell of wine is also afraid of deep alleys" is particularly prominent. The development of tourism needs the support of popularity and traffic.

"Short videos and other new media spread quickly and easily attract the attention of the public. As the head of the Cultural Tourism Bureau, it is my duty to appear on camera and publicize." Chen Pingyuan expressed the thoughts behind the "out of the circle" of the directors of culture and tourism in various parts of China.

　　From He Jiaolong, deputy director of the Cultural and Tourism Bureau of Ili Kazakh Autonomous Prefecture, Xinjiang Uygur Autonomous Region, riding a horse in red, to Xie Wei, director of Suizhou Culture and Tourism Bureau of Hubei Province, who is ugly and cute, with the gradual recovery of the tourism industry, cultures all over China The directors of tourism have appeared on the camera to speak for their hometown and help tourism.

In the past few days, officials from cultural and tourism departments in Huaihua, Hengyang, Zhangjiajie and other places in Hunan have also played intensively in battles, opening up "volumes" in a fancy way.

　　From the office to the front of the camera, the bureau chiefs of culture and tourism showed their strengths and went "hurricane" all the way.

The directors of cultural and tourism bureaus in various places in the video, various cosplay, and multilingual promotion of characteristic cultural and tourism resources.

National costumes, ancient Hanfu, horseback riding and sword dancing, folk songs and dances, each with its own characteristics.

　　"Creating an Internet celebrity is not easy!" Chen Pingyuan introduced. In order to shoot the video, they worked hard on the copywriting, and finally decided to seize the opportunity of the movie "Man Jianghong" to promote the story of Yue Fei and Qi Dong. Multiple versions.

"To promote hometown tourism, we must grasp the regional characteristics, and the content and form of expression must be different, so as to arouse the resonance of netizens."

　　"If I haven't watched Yue Fei in the Qi opera version, I don't know Qi Dong, let alone Yue Fei left a heroic ambition in Hunan." "Post-95" Wu Ting said that she is keen to check in to online celebrity attractions, which is why everyone is helping It is the same reason that idols (idols) are willing to spend, and they will also travel to the local area because of the recommendation of the "Internet celebrity director". "The directors have worked so hard, isn't it worth a trip?"

　　Many netizens directly called out that "you can't be the director of culture and tourism if you don't have any talent", "you can make special achievements and get achievements", "the director is friendly to the people and creative"... In addition to praise, some netizens also questioned that the directors are not doing their job properly.

The "Internet Celebrity Director" has responded: To speak for the development of his hometown is not afraid of controversy, and he is willing to show his real skills with real talents and learning, and promote the beautiful scenery.

　　Today, a wave of "Internet celebrity directors" who are the first to "get out of the circle" has brought a butterfly effect to the development of cultural tourism in their hometown.

According to media reports, the sales of He Jiaolong's live broadcast of agricultural and sideline products have exceeded 210 million yuan, driving more than 2,300 local direct employment.

　　"The Director of Cultural Tourism must publicize that cultural tourism must be professional. It is a good attempt to narrow the distance with the target group in a way that netizens like." said Chen Zhaozhong, general manager of Hunan TUI International Travel Agency Co., Ltd., "Network Director Red" also showed the new fashion of current government officials to a certain extent, keeping up with the times and making good use of hot marketing, and at the same time gave more confidence to tourism practitioners, "I believe that the tourism market that has been silent for three years is blooming in spring."

　　The development of tourism cannot only be based on Internet celebrity IP, but also requires unique tourism resources and high-quality tourism services to allow online traffic to land, so as to attract traffic and retain customers for a long time.

This is the consensus of tourism practitioners.

Chen Pingyuan revealed that Qidong County will attach importance to tourism integration and use local tourism resources to create a unique long-term tourism development strategy.

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