Chinanews.com, Guangzhou, March 3rd (Wang Hua Changting) Hurun Report released the "2025 China High-end Smart Home Life Scenario White Paper" (referred to as the "White Paper") in Guangzhou on the 3rd, which shows that the scale of China's high-net-worth families has reached 2.06 million These high-net-worth individuals have strong demand for high-end consumer markets such as smart home products.
The "White Paper" pointed out that the number of "high-net-worth families" with assets of tens of millions of RMB in China reached 2.06 million, of which the number of "high-net-worth families" with investable assets of tens of millions of RMB reached 1.1 million.
In 2022, the overall size of China's high-net-worth population will continue to expand, and consumer prices will rise by 6.5% overall, further increasing the price tolerance for high-end products.
This 73-page "White Paper" focuses on the smart home lifestyle of China's high-net-worth individuals. The forecast of China's high-end smart home scene in 2019, etc.
Hurun Report Chairman and Chief Research Officer Hurun said, "The more advanced and smart the home environment, the stronger the ability to extend people, and the higher the quality of life. The current understanding of Chinese high-net-worth individuals on smart homes covers two aspects. Main factors: intelligent network connection and automatic sensing. The three life goals that high-net-worth individuals look forward to are safety, health, and comfort.”
The "White Paper" believes that China's high-net-worth individuals have relatively large housing areas, rich collections, and regular domestic and overseas travel and business trips, prompting them to pay more attention to the safety of their homes; Considering the sustainability of business development and the health of the next generation, health-related smart home products have become a must-have option; the home experience of high-net-worth individuals is multi-dimensional and rich.
"From it, I see a broader development space for China's smart home industry." Hurun said.
From 2017 to 2021, the compound annual growth rate of China's smart home market will reach 18%.
Hurun said that China will soon become the world's largest producer of smart homes.
Under the influence of factors such as favorable policies, economic development, changes in population structure, and continuous advancement of information technology, China's smart home industry will continue to flourish, "so we jointly released the "2025 White Paper on China's High-end Smart Home Living Scenarios" ".
The relevant person in charge of Baospai, a one-stop service provider for smart home, said that the advanced needs of the next stop of smart home need to pay attention to emotional interaction, artistic integration, different from person to person, and no sense of intervention.
(over)