Chinanews.com, March 1 (Zuo Yukun, reporter from Chinanews Finance and Economics) "sales offices line up to view houses", "thousands of people lottery" reappeared, and real estate agencies began to "recruit troops"... Recently, represented by first-tier cities News of the warming of the real estate market in China has frequently aroused heated discussions. Is the "Xiaoyangchun" coming?

  Through interviews with relevant industry insiders such as real estate agencies, Zhongxin Finance and Economics reporters found that the current real estate market has indeed risen in popularity, but the improvement in data is related to the inertial recovery after the Spring Festival and the release of backlog of rigid demand.

Market confidence has picked up, but the wait-and-see mood of home buyers is still there.

Data map: property market.

Photo by China News Agency reporter Liu Zhongjun

Significant growth in viewing volume

  "The number of people looking at houses has indeed increased significantly. The sales office can receive more than 100 groups of customers every day on weekends, and 30 to 40 groups on weekdays. Last year, there were only a dozen groups at most every day." said a person in Daxing District, Beijing. Li Li (pseudonym), a real estate agent, told reporters.

  "I returned to Beijing from my hometown after the Lantern Festival. On the weekend of February 11, I went out to show clients houses at 8:30 in the morning. I brought four groups of clients a day, and I didn't get home until after 9:00 in the evening. I don’t want to do anything in bed, and when I scroll through Moments and see that my peers are almost busy, this feeling has really been a long time coming.”

  Li Li said that at present, she has five groups of follow-up customers, all of whom are very interested, and the communication is very active.

  The popularity of second-hand housing has also rebounded.

Ms. Zhu, a Shanghai citizen, is planning to sell her own house. She told the reporter that the number of people who came to see houses in the month after the Spring Festival has almost caught up with the total number of last year. There are people coming to see the house.

  "At the same time, compared to last year, when most people took a quick look or simply asked me to take videos and pictures, the people who inspected the house this year were obviously more attentive. There were more people who were willing to bid, but the price paid It is still mainly about probing, and it has not reached the stage of in-depth discussion." Ms. Zhu said.

  According to data from Shanghai Lianjia Research Institute, the second-hand housing market has recovered well after the Spring Festival, especially in the first weekend of February (also the first weekend after the holiday), the transaction volume of Lianjia increased by 50%-60% compared with the previous one. The viewing volume has increased by 30%-40%, indicating that there is still demand and purchasing power in the market.

There are many real estate agencies downstairs in a certain community.

Photo by Su Ting

Can the heat last?

  The atmosphere of market recovery is obvious, but people in the industry have also reminded that such a phenomenon should not be over-understood.

  "Centaline real estate store listings, sales and other indicators have basically returned to the normal range, which has a positive effect on the actual transaction volume. The market generally shows signs of recovery and recovery, but it is far from overheating." Shanghai Centaline Real Estate Analyst Lu Wenxi said.

  "At present, it can only be said that it has returned to a normal state. The accumulated customers have sold, and some cheap houses and good-sized houses have been sold. But the real sales are still based on rigid needs, and the gears for improving house replacement have not yet been clearly operated." Beijing One Mr. Luo, a second-hand housing intermediary, also said.

  "The current market is expected to be good, because the admission of school district housing and the lag of the Spring Festival holiday, almost every year at this time is Xiaoyangchun. This year, the demand in December last year and January this year will be superimposed, and it will be more obvious. According to Mr. Luo, in addition to some luxury houses that have been transacted recently, houses below 6 million really occupy the mainstream.

  But under the warm wind, the mentality of buyers and sellers has indeed changed significantly.

  In Mr. Luo's view, after the low-price houses on the market were sold, the sellers' confidence was boosted. Many orders were not negotiated because of the owner's "anti-price", and the listing price had even been raised by about 10%.

This may cause buyers to wait and see again, and buyers and sellers to re-gamble.

  He mentioned a group of customers he met recently. Years ago, the seller sold it sincerely and gave him a lot of room for bargaining.

A buyer is also quite satisfied, and has even seen the house twice.

But after the year, the seller felt that the market had picked up, so it was impossible to directly say that the price would be lowered, and at most let it be 10,000 yuan.

  "Currently the real estate market is still in the recovery stage, and the market performance after March will also depend on policy changes." Zhang Dawei, chief analyst of Centaline Real Estate, pointed out that if the policy does not change significantly, "Xiaoyangchun" may be more obvious and released more in second-tier cities ; If the demand for second sets in first-tier cities also changes, the "Xiaoyangchun" may last longer.

  Chen Wenjing, director of market research at the Middle Finger Research Institute, also believes that the differentiation between cities of different energy levels may become more obvious, and the market sentiment in core first- and second-tier cities is recovering at a faster pace. Most third- and fourth-tier cities are still facing adjustment pressure, and the market may continue to adjust.

  "In the short term, some cities may have a small spring market in March, but the continuation of the market recovery requires the recovery of residents' confidence in home ownership and income expectations, and the overall recovery of macroeconomic fundamentals still needs to be relied on." Chen Wenjing said.

(over)