On February 21, the 2022 "Glory Star" release ceremony was held in Beijing, at which the "Glory Star" was released and promoted.
70 projects and individuals won awards, including Pinduoduo's "Duoduo Helping Farmers", Vanke's "Moisturizing Things Silently, Hakka Wonderland", and Elion Resources Group's "Hangjinnaoer New Village".
(Duo Duo Zhu Nong won the 2022 Glory Star Annual Project)
It is reported that the Guangcai Project was initiated and implemented in 1994 to cooperate with the "National Eight-Seven Poverty Alleviation Plan". It is a social undertaking with the participation of people from the private sector in my country and the purpose of promoting common prosperity.
Since 2022, the "Glorious Star" release ceremony will be held every year to appraise advanced groups and individuals.
According to reports, as a new e-commerce company with "mud on its legs", since its establishment 7 years ago, Pinduoduo has given full play to its platform advantages, actively carried out the "Duoduo Helping Agriculture" project, and penetrated into the most basic industrial belts and grassroots villages. Farmers and agriculture grow together.
Especially since 2020, in order to overcome the impact of the new crown epidemic on rural industries, Pinduoduo has continuously carried out a series of special actions such as "anti-epidemic and agricultural assistance" and "consumption poverty alleviation live broadcast in 100 counties", covering nearly 400 agricultural production areas across the country. Guarantee the income of grassroots farmers.
(Glorious Star Project Award Presentation)
According to Wang Linfen of the Hainan Sugar Ant Farmers Planting Professional Cooperative, Hainan Qiaotou sweet potatoes were never worried about selling. In 2020, due to the closure of many wholesale markets, the circulation was hindered. The maximum sales volume was 300 kilograms a day. I was so anxious that I couldn't sleep for several nights.
Later, Wang Linfen participated in Pinduoduo's "Anti-epidemic and Helping Farmers" zone, and sold 8.6 tons of Qiaotou sweet potatoes in just three days.
According to reports, Pinduoduo pioneered the model of "agricultural land cloud consolidation + direct delivery from the origin", reshaping the circulation chain of agricultural products with stable demand, and replacing the layer-by-layer distribution model with direct delivery from the origin, thus building a high-speed channel for the uplink of agricultural products .
In 2020, Pinduoduo will become China's largest online platform for agricultural (by-side) products.
At present, Pinduoduo is directly connected to more than 1,000 agricultural production areas across the country, helping agricultural and sideline products to leave the village and enter the city and farmers to increase production and income.
Directly connected to 16 million agricultural producers, of which 360,000 e-commerce entities are from poverty-stricken areas.
In addition, Pinduoduo also actively repays the society, dedicating love to major emergencies and rural education.
Henan Province was hit by floods in July 2021, and Shanxi was hit by floods in October. Pinduoduo immediately donated 100 million yuan to the Henan Charity Federation and 50 million to the Shanxi Charity Federation. The Taiyuan Warehouse delivered instant noodles, bread, eight-treasure porridge and other supplies to the affected people.
In the past two years, Pinduoduo has continuously held large-scale knowledge inclusiveness-"Duoduo Reading Month" activities, and set up reading fund subsidies. The number of book orders and book transactions from rural areas increased by more than 154% year-on-year.
The public welfare activity "Reading for You" has gone deep into rural primary and secondary schools and special schools in Daliangshan, Sichuan, Hubei, Xinjiang, Qinghai, Guizhou, Shaanxi, Anhui, Yunnan, Gansu and other places, and has donated more than 300,000 books in total.