After smelling the signs of the property market picking up, real estate agents acted quickly.

  Recently, a recruitment poster on the shell platform has been circulated in the industry. The poster shows information such as "recruitment for veterans", "embark on a new journey, and leave the army without fading".

The reporter inquired and found that the store that released the recruitment information belongs to Deyou, a franchised brand of Shell. The store is located in Haizhu District, Guangzhou. You only need to fill in your personal information in the mini program to submit your resume.

  The real estate agent of the above-mentioned store confirmed to reporters that the store has indeed increased its recruitment efforts recently, including veterans, and it is not a short-term recruitment activity, and it will continue in the near future.

  On the real estate brokerage platform Shell, it is not a precedent to recruit veterans. There are many veterans in its official employee deeds released earlier.

However, major real estate brokerage brands, including Shell, have quietly increased their recruitment efforts during the New Year, reflecting the subtle changes in the current property market.

  An old intermediary company in the industry told Yicai that the company has stepped up its recruitment efforts in the new year, and launched a recruitment plan internally last month. The recruitment scale of the Beijing company has increased by about 30% compared with last year; open channel recruitment is also continuing to advance On the one hand, due to the high turnover rate in the industry, it is necessary to continuously update manpower. At the same time, they are optimistic about the current market trend, and the number of recruits is also higher than last year.

  Shell also told China Business News that due to industry liquidity and other reasons, every year after the Spring Festival is the peak season for real estate agents to recruit.

Recently, as favorable policies have been issued frequently, markets in many places have picked up, which has enhanced the confidence of brokerage brands and store operators in the industry to a certain extent, which in turn has affected recruitment plans.

  "Keike has always taken various measures to promote the development of new brokerage brands and stores for platform cooperation, including service provider recruitment and training." Beike said that companies in different cities often cooperate with new brokerage brands to launch various special recruitments, hoping to form a joint venture. Potential energy helps brands and stores attract more excellent service providers.

  The reporter found that, in addition to the above-mentioned Guangzhou stores, Shell has released recruitment plans in many cities.

For example, in a Lianjia store in Fangshan District, Beijing, the recruitment revelation shows that the salary is 20,000-50,000 yuan/month, including a basic salary of 6,000 yuan without responsibility, and the commission part accounts for 30%-70%. Waiting for employee benefits.

  At the gates of various communities in Shijiazhuang City, Hebei Province, we often see recruitment revelations from real estate agencies, especially in communities where second-hand housing transactions are relatively active, and the electronic screens at the gates often broadcast recruitment advertisements in rotation.

Some stores on the Shell platform also specially launched recruitments such as "Welcome Baoma to join" and "Part-time real estate agency in free time".

  For a long time, real estate intermediaries have been a profession with great liquidity, unstable income, and greatly affected by the market.

Some people make hundreds of thousands of bills, and more people "have no rice in the warehouse" for several months.

Because of "difficulty in billing and lack of sense of accomplishment", the turnover rate of real estate intermediaries is generally high, which is a stubborn problem that has plagued the industry for a long time.

  Keike once released the "2020 China Real Estate Brokers Development Report", which shows that the real income of real estate brokers is not as flourishing as it seems, which makes others envious.

The survey results show that about 70% of brokers have an annual income of less than 100,000 yuan.

The first-tier cities are higher, but only 50% of brokers can earn more than 100,000 yuan a year.

  The fluctuating career environment has caused many people to choose to leave, especially since last year, the sluggish property market environment has "dissuaded" many real estate agencies.

  Taking Keike as an example, as of September 30, 2022, the number of Keike’s stores was 41,398, a year-on-year decrease of 23.3%; the number of its brokers was 402,630, a year-on-year decrease of 21.9%.

58 Tongcheng and Anjuke previously released the "2022 Survival Report of Millions of Real Estate Brokers" which also showed that 26.3% of real estate brokers have only been in business for 1 to 3 years.

  Yang Xianling, the founder of Kong·Bai Research Institute, once wrote that the most prominent problem in the brokerage industry is: the mechanism of high commissions, when encountering an upward cycle, will make individual brokers "get rich overnight", and even a single order that will change their fate story.

Once the market goes down, trading becomes more difficult. It is often those who make money during the bonus period are the most difficult to manage and run the fastest.

  However, since 2023, the real estate market in first-tier cities has taken the lead in recovering, which has given hope to major real estate agencies.

  In Guangzhou, the transaction atmosphere in the property market is improving significantly.

According to statistics from the Guangzhou Central Plains Research and Development Department, last week in Guangzhou (2.6-2.12) there were 1,123 first-hand residential online signings, an increase of 17.6% from the previous month.

The number of weekly online signings for second-hand housing has returned to the level of 400. Buyers are more enthusiastic about entering the market. The number of new customers and the number of viewings have steadily rebounded, and the market is gradually recovering.

  The Guangzhou Branch of the Shell Research Institute stated that from February 6th to 12th, the number of customer inquiries for second-hand housing purchases in Guangzhou hit a new high since 2022. The number of listings in all administrative regions was significantly higher than that in January, and the price expectations of the owners have stabilized.

  In Shenzhen, the second-hand housing market is also gradually active.

According to statistics from the Shenzhen Real Estate Intermediary Association, from February 6th to 12th, the city recorded 784 second-hand houses (including self-service), with a month-on-month growth rate of 40%, which has exceeded the highest weekly record in 2022. The housing market has recovered well, and the follow-up trend remains to be observed.

  Minsheng Securities said that from February 6 to 12, the scale of second-hand transactions in hot cities quickly rebounded to more than 100,000 square meters, such as Beijing, Chengdu, Nanjing, and Foshan.

As the lower limit of mortgage interest rates in many cities ushered in a new low, home buyers' willingness to view and buy a house has rebounded, which will be reflected in the online signing transaction data.

  The real estate agency, which has been ups and downs for a long time, is finally going to start work in the new year and "drink soup".