my country's ice and snow economy improves quality and efficiency
The successful bid to host the Beijing Winter Olympics has driven the leapfrog development of my country's ice and snow sports.
In the first snow season after the Beijing Winter Olympics, with the continuous optimization of epidemic prevention and control policies, consumer demand for ice and snow sports was released intensively, and the ice and snow economy heated up significantly.
The popularity of ice and snow sports continues
The Ninth National Public Ice and Snow Season, the Seventh China Disabled Ice and Snow Sports Season, the Fourth Hebei Ice and Snow Games, the China Youth Skiing Open...Since the beginning of winter, ice and snow sports have maintained high popularity, and are being actively carried out across the country according to local conditions Various and distinctive ice and snow activities.
"There are about 6,000 people in the ski resort during this snow season. During the Spring Festival, we launched a series of activities such as the Ice and Snow Carnival, Ice and Snow Light Show, Spring Festival Skating Card, etc., which fully mobilized people's enthusiasm for participating in ice and snow sports." Beijing Yuyang International Li Xinhua, the person in charge of the ski resort, told reporters that in the past two years, it is obvious that the number of skiers has continued to grow, and the level of skill has also continued to improve.
Bai Yufei, a professor at Beijing Sport University, said that after the Beijing Winter Olympics, the pace of China's ice and snow sports "expanding southward, expanding westward and advancing eastward" has continued to accelerate, and the coverage of people and cities has further expanded.
The development of ice and snow sports is inseparable from the strong support of policies. my country has basically formed a policy support system from the state to the local level.
At the same time, the number of ice and snow sports venues is also increasing, giving more people the opportunity to "go on ice and snow".
Not long ago, the "Beijing 2022 Winter Olympics and Winter Paralympics Post-Game Legacy Report" released by the Beijing Winter Olympics Organizing Committee showed that by the beginning of 2021, there will be 654 standard ice rinks and 803 indoor and outdoor ski resorts across the country. .
Dai Yuxi, a researcher at the Tianyancha Data Research Institute, pointed out that there are more than 9,800 ice and snow sports-related companies in my country. Since 2015, more than 500 ski-related companies have been established every year, and last year it reached 1,500, maintaining a high-speed growth trend. , which shows that the market is optimistic about the development of China's ice and snow sports.
"In the future, my country will fully tap the existing resource stock of ice and snow venues, build more high-quality ice and snow venue facilities according to local conditions, continuously improve the service guarantee level of ice and snow venues, continue to promote the construction of ice and snow sports venues for the disabled, and provide greater opportunities for the general public to participate in ice and snow sports. Convenient." Bai Yufei said.
The Legacy of the Winter Olympics Benefits the People
The Beijing Winter Olympics left a lot of precious heritage, which provided a basic guarantee for the in-depth development of ice and snow sports in my country.
"This year, my country has started the comprehensive application of the legacy of the Winter Olympics. The Winter Olympics venues, scientific and technological innovation, environmental protection, urban renewal, cultural communication, Olympic education and other aspects are full of highlights, which continue to inject impetus into the national fitness and the construction of a strong sports country. "Wang Fei, a professor at Harbin Institute of Physical Education, told reporters.
As an important part of the legacy of the Winter Olympics, the post-match utilization of Winter Olympic venues has always attracted attention.
Not long ago, an event called "Shougang Park Ice and Snow Gathering" was held on the Shougang Ski Jumping Platform. In the "Ice Ribbon" of the skating hall, many skating enthusiasts sprinted hard on the ice to experience the "fastest ice surface"; the National Alpine Ski Center "Xue Feiyan" and the National Snowmobile and Sled Center "Xue Youlong" etc. The Olympic venues are also open one after another, attracting a large number of tourists to come to experience sightseeing...
In the future, how to make good use of the Winter Olympics venues to provide more mass fitness and leisure activities with various forms, rich content and high participation, so that the dividends of the Winter Olympics will continue to benefit the masses?
Bai Yufei believes that when managing and utilizing the legacy of the Winter Olympics venues, the principle of "event holding is the foundation, public exposure is the core, four-season operation is the key, and integrated development is king" should be followed.
It can not only maintain the normal operation of the venues by intensively holding international and domestic high-level events and attract foreign sports teams to train, and promote contact with international winter individual sports organizations, but also open some or all areas to the public to continuously improve catering, Supporting facilities such as accommodation and shopping can stimulate ice and snow consumption. Activities such as tourism and health care, research and education, business exhibitions, and high-end forums can also be carried out in non-snow seasons, and the resource utilization rate of venues can be raised to a higher level with the four-season operating model. The utilization of Olympic heritage after the games will be integrated into the overall development of the region to achieve the mutual promotion of heritage utilization and urban development.
Promote continuous industrial upgrading
"This year's snow season business is particularly booming, with more than 100,000 tourists, a new high since the opening. More than 90% of them are experiencing skiing for the first time, and the conversion rate of re-participation is over 20%, which shows people's recognition of ice and snow sports. The popularity is getting higher and higher." Hu Taomu, general manager of Hubei Enshi Lvcongpo Ski Resort Co., Ltd., told reporters that the ski resort was put into operation in 2019, and now it has begun to take shape, driving the entire Lvcongpo Town to become a well-known ice and snow town.
Catering, tourism, outdoor sports, leisure and health care, education and training and other related industries continue to integrate and develop. It is estimated that the comprehensive income of the whole town driven by the ski resort will exceed 200 million yuan in 2022.
During the Spring Festival holiday this year, "skiing" ranked third in Meituan's search heat value, and the number of accommodation orders for ski resorts and surrounding areas across the country nearly doubled year-on-year.
The "China Ice and Snow Tourism Development Report (2023)" shows that from 2022 to 2023, my country's ice and snow leisure tourism will exceed 300 million people.
The report pointed out that China will continue to promote the upgrading and development of the ice and snow industry. By 2025, the total scale of China's ice and snow industry will reach 1 trillion yuan.
Despite the rapid development of my country's ice and snow industry, it must also be noted that problems such as late start of the industry, weak foundation, imperfect supporting facilities, and uneven quality of training and other related services still exist.
On how to continue to promote the healthy development of my country's ice and snow industry, Wang Fei suggested that we should first start with the differentiation of ice and snow products and ice and snow services, and give full play to the unique advantages of ice and snow resources in the region to form new attractions for ice and snow consumers.
Secondly, all localities should introduce relevant policies based on the endowment of ice and snow resources to unblock the investment channels of the ice and snow industry and ensure the sustainable development of the ice and snow industry.
"Economic Daily" February 20, 2023, Page 02