Noa Moussa, edited by Gauthier Delomez 06:16, February 19, 2023

La crise sanitaire et la montée du e-commerce (+16% en un an) n'ont pas été fatales aux centres commerciaux. Leur fréquentation progresse de 18,4% entre 2021 et 2022, ce qui représente 400 millions de personnes en plus sur les 2,5 milliards que comptent l'ensemble des centres du pays. Europe 1 a pris le pouls de l'un d'eux, à Paris.

Nada a 27 ans et, pour elle, il est inenvisageable de passer une journée sans aller dans son centre commercial préféré à Paris. "En rentrant du travail, c'est sur mon chemin donc c'est plus pratique", explique-t-elle, ses sacs de courses à la main. "J'y passe pour acheter ce qui me manque et parfois juste pour regarder des nouveautés. J'ai directement l'article, je peux essayer et être sûre de la taille, c'est plus simple."

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Simplicity that pays off, after the health crisis and in a context of the rise of e-commerce (+16% in one year): the number of visits to shopping centers jumped by 18.4% between 2021 and 2022. This represents 400 million additional people out of the 2.5 billion in all the centers of the country.

“I see that there are many more people”

At 32, Bryan is one of those people, and he goes there once a week.

He finds deals there that he can't find online.

"E-commerce, we have so many choices that we don't even really know what we're looking for anymore. Me, I really prefer to walk around in physics and look at what catches my eye," he says, sweeping the center trader's gaze.

"I really prefer going to the store, I think it's more pleasant."

There are more and more customers in shopping malls.

Oprah, a saleswoman in a ready-to-wear store, sees this increase in her store.

"It's true that since I arrived, I see that there are a lot more people. They walk around a lot less than before, it's true that they come for a specific purpose. They see that we have a lot of choice in terms of articles, so I think it attracts them a lot more. People come, people are there," she remarks.

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Industry professionals are confident.

According to them, footfall in shopping centers should increase by another 5 to 10% in the coming months.