See also the crazy marketing of the property market!
"0 down payment and 0 monthly payment, you buy a house and I will repay the loan", is it related to this leading local real estate company? The company quickly clarified!
Author: Zhao Liyun
Can you buy a house with 0 down payment and 0 monthly payment?
Recently, the "Huayuanli Phase II" real estate project in Anyang City, Henan Province issued this slogan, which aroused heated public opinion.
The connection between this project and Henan Real Estate Leader Jianye Group has also become the focus of attention of home buyers.
On February 18, a reporter from Securities Times·e Company learned from Jianye Group that the "Garden Garden Phase II" is not a project of the group. The company has issued a statement saying that it "reserves the right to pursue legal responsibility for suspected infringements."
Jianye Group responded that it has nothing to do with the "Garden Garden Phase II" project
A real estate project in Anyang, Henan released an advertisement with "0 down payment and 0 monthly payment, you buy a house and I will repay the loan", which rushed to the hot search list on February 17.
A reporter from Securities Times·e Company learned from the official account of Anyang Jianye Garden that the address of the project is located at the northwest corner of the intersection of Ganghua Road and Jinhua Street in Longan District, Anyang City.
Already opened in October 2022.
"The so-called 0 down payment and 0 monthly payment are just a gimmick. It is mainly to dispel the worries of home buyers who worry about construction delays or unfinished products. The so-called 0 down payment means that buyers only need to pay a deposit to buy a house. Pay the full down payment. And 0 monthly payment also means that the monthly payment of the house purchase loan can be repaid by the developer at first, but the buyer needs to return the money to the developer before handing over the house and getting the keys.”
A practitioner in the real estate industry told reporters that this kind of publicity operation was not without precedent.
However, this time it has received market attention, which may have something to do with the involvement of the leading local real estate company Jianye.
"Recently, some consumers have indeed consulted our company about the "Garden Garden Phase II" project. At the same time, our company found that there was an advertisement for the "Garden Garden Phase II" project hanging outside the building of the "Jianye Garden" project, which confused the audience and caused consumers Misunderstanding. After communication, Anyang Yongsheng Real Estate Development Co., Ltd. has removed the relevant advertisements, and cooperated with our company to take the initiative to explain and clarify to the local government authorities to minimize the negative impact.”
On the 18th, the reporter learned from a statement from Jianye Group that it clearly stated, "The company has never participated in the development or operation of the 'Huayuanli Phase II' project, and all actions in this project have nothing to do with our company, and we reserve the right to investigate any alleged infringements. the right to legal liability.”
The reporter learned that Anyang Yongsheng Real Estate Development Co., Ltd. and CCRE Group did have a cooperative relationship before.
According to the publicity materials of the second-phase project of Huayuanli, Anyang Yongsheng Real Estate Development Co., Ltd. and Jianye Group have jointly developed Anyang Jianye Garden, Tangyin Jianye Shihe Mansion, Baizhuang Hongju Garden, and Hainan Jianye Garden Waiting for items.
But this time, "Phase II in the Garden" is not included in the cooperation projects.
Jianye Group also stated that since June 2019, the group has cooperated with Anyang Yongzheng Real Estate Co., Ltd. to build the "Jianye Garden" project in Anyang. This project has been sold out in April 2022.
The "Huayuanli Phase II" project was independently developed and operated by Anyang Yongsheng Real Estate Development Co., Ltd. in March 2022.
The Qichacha APP shows that Anyang Yongsheng Real Estate Development Co., Ltd. is 100% held by Anyang Yongzheng Real Estate Co., Ltd. After the equity penetration, the actual controller is He Pengzhou.
Anyang Yongzheng Real Estate Co., Ltd. was established in 2018. It is a real estate company with a registered capital of 30 million yuan.
CCRE's sales in January 2023 will increase significantly month-on-month
As the "first brother" of Henan real estate, CCRE Group owns CCRE Real Estate (00832.HK), Zhuyou Zhizao Technology (00726.HK), CCRE New Life (09983.HK), Zhongyuan Jianye (09982.HK) ) four Hong Kong-listed companies.
According to data from the Henan Provincial Bureau of Statistics, the contracted sales of Henan's real estate market in 2022 will be 672.48 billion yuan, a decrease of 22.3% from the previous year (full year 2021: 865.77 billion yuan).
CCRE's annual contracted sales in 2022 will reach RMB 23.7 billion, accounting for about 3.5% of the entire real estate market in Henan Province.
In terms of transaction volume, the transaction volume of Henan's real estate market in 2022 will reach 111.41 million square meters, a year-on-year decrease of 16.1% (2021 full year: 132.77 million square meters).
In terms of sales area, the sales area of CCRE as of the end of December 2022 accounted for 3.1% of the total sales area of Henan Province (the contracted sales area of CCRE as of December 31, 2022 divided by the total sales area of Henan Province as of December 31, 2022 contract sales area).
According to the Statistics Bureau of Henan Province, the average transaction price of property sales in Henan Province in 2022 was RMB 6,036 per square meter, a year-on-year decrease of 7.4% (2021 full year: RMB 6,521/square meter).
Recently, the domestic real estate market has recovered as a whole, and the sales data of CCRE Real Estate in January 2023 has also improved significantly.
According to CCRE's disclosure, the company's property contract sales in January 2023 reached RMB 2.87 billion, a year-on-year increase of 43%.
Calculated in January 2023, CCRE Real Estate has obtained a total property contract sales of RMB 2.871 billion, a year-on-year increase of 43%; the contracted sales floor area reached 388,104 square meters, a month-on-month increase of 54.6%.
The average sales price per square meter in January 2023 will be RMB 7,396, a decrease of 7.5% month-on-month.
In January, CCRE launched 10 new projects or new products, with new salable resources of RMB 615 million.
The first day of launch recorded an average sales subscription rate of 19%, which will be converted into contracted sales in the next few months.
It is understood that CCRE's contracted sales in January were supported by the following factors. Contracted sales from Zhengzhou accounted for about 10% of total sales; projects from third- and fourth-tier cities in Henan accounted for about 59% of total sales; The contribution of contracted sales in county-level cities accounted for about 31% of total sales; the provincialization strategy has continued to diversify contracted sales, with contracted sales coming from 183 projects/ Installments; 81% of contracted sales in January came from projects not affected by purchase restrictions.