Chinanews.com, February 14th (Zuo Yuqing, Zhongxin Finance and Economics) "I stood next to the store and posted for a while, and was stuffed with a rose by the clerk." Although there are still two days before Valentine's Day, I went out for shopping on the weekend People in the mall have already felt the festive spirit in advance.
Standard flowers to enhance the romantic atmosphere, and practical gifts full of surprises, which one will be better for this year’s Valentine’s Day, the atmosphere group or the practical group?
Flower prices climbed to new heights
On February 10, Zhongxin Finance and Economics came to a flower wholesale market in Beijing. At this time, the rose sales season had lasted for many days, and many flower shops had sold out the plateau red (red rose variety) that day.
"The plateau red is sold out! Just now a big brother left with all the packages!" The wholesaler Lao Guo told Zhongxin Finance and Economics that the price of roses on the eve of Valentine's Day this year is the highest in recent years.
"The purchase price in Yunnan is already 180 a bundle (20 sticks), and it costs 210 yuan to enter our store."
Flowers in a flower wholesale market.
Photo by Zuo Yuqing
Zhongxin Finance inquired about the quotations of many flower wholesale stores. The price of A-grade plateau red is mostly 15-18 yuan per branch, and the price of Corolla is 8-10 yuan per branch.
Regarding the reason for the shortage of red roses, Lao Guo told Zhongxin Finance and Economics that the main reason is that the planting volume in Yunnan has decreased: "Last year, there were factors that were affected by the epidemic. This year, the flower farmers in Yunnan did not plant much. After the opening, the demand soared, so the price rose sharply.”
Buy buy buy! Gold is more popular than diamond rings
Since Valentine's Day is still a working day this year, many couples choose to celebrate the festival in advance, and many shopping malls in Beijing are also arranged early to set the atmosphere in place in advance.
On February 12, couples were seen everywhere in Beijing Chaoyang Joy City, Blue Harbor and other shopping malls.
Merchants also took advantage of this to launch a marketing offensive, and various categories of products such as catering, clothing, luggage, beauty makeup, and electronic products have launched Valentine's Day activities.
Among them, the gold store is even more hard-pressed to offer discounts.
Chow Tai Fook, Chow Tai Sang, Luk Fook Jewelery and many other gold stores have offered full discounts on some diamond and gold jewelry, and launched a series of Valentine's Day jewelry, and some brands even advertised "buy diamonds, get gold".
A couple is choosing jewelry in a gold shop.
Photo by Zuo Yuqing
Zhongxin Finance noticed that today's couples prefer "cheesy" gold jewelry to "a piece that lasts forever".
"Several couples (couples) came here just now, and they all looked at gold." A gold store salesperson told Zhongxin Finance that although the price of gold has risen recently, it has not stopped the enthusiasm of couples to buy gold.
"Compared with diamond rings, I feel that gold is more valuable." A girl who is looking at gold with her boyfriend said that she is looking for other alternatives for wedding rings.
"You might simply buy gold, or you might replace it with colored gems."
From "please TA" to "please yourself"
With the gradual trend of "her economy" and "self-pleaser economy" in recent years, today's Valentine's Day is no longer a romance exclusive to couples.
Many single consumers also choose to shop on Valentine's Day to pay for themselves.
Meituan Optimal data shows that the peak of Valentine’s Day flower orders began on February 12, and rose sales on the 13th increased by 105% year-on-year.
At the same time, the sales of "life flowers" such as peach blossoms, freesias, water lilies, peonies, daisies, and violets all increased by more than 100% in February.
Many brands in the mall have promotional activities for Valentine's Day.
Photo by Zuo Yuqing
In addition, the marketing of cosmetics, luxury goods and other categories has also allowed consumers who are not on holidays to "sweep" a lot of wool.
Post-90s Xiao Ling (pseudonym) told Zhongxin Finance and Economics that she took advantage of the Valentine's Day promotion to buy a mid-to-high-end light luxury backpack for herself.
"Originally, the activity was to buy two to get a 20% discount, but the salesperson saw that I was shopping alone, so he readily gave me a discount." (End)