Efforts to let the people live in better houses (new direction of economy · how to do work this year)

  General Secretary Xi Jinping emphasized that the people are full of expectations for the realization of housing. We must make greater determination and make greater efforts to solve various problems in housing development.

The Central Economic Work Conference proposed: "Support rigid and improved housing needs" and "Promote the smooth transition of the real estate industry to a new development model".

  At present, how to better meet the rigid and improved housing needs of residents?

How to understand the new development model of the real estate industry?

To ensure the stable development of the real estate market, what aspects should we focus on?

The reporter conducted an interview.

Excellent supply, stable demand, and risk prevention

Guide the recovery of market expectations and confidence

  my country's real estate industry has a large scale, a long chain, and a wide range of areas. The added value accounts for about 7% of GDP, and the construction industry accounts for 14%. It is a pillar industry of the national economy; real estate loans plus loans with real estate as collateral , accounting for 39% of the total loan balance, has an important impact on financial stability, and is an industry with strong spillover and systemic importance.

  The Central Economic Work Conference proposed to ensure the stable development of the real estate market.

Liu Hongyu, director of the Real Estate Research Institute of Tsinghua University, believes that from an economic perspective, ensuring the stable development of the real estate market is of great significance for expanding domestic demand, effectively preventing and defusing major economic and financial risks, and stabilizing the macroeconomic market; from a social perspective, it is related to The people live and work in peace and contentment, and the society is harmonious and stable. "A stable real estate market without big ups and downs is conducive to forming stable housing expectations and better boosting social confidence."

  Individual income tax policies to support residents’ purchase of housing. Some cities can maintain, lower or cancel the lower limit of the local first-home loan interest rate policy in stages, and promote the special loans for guaranteed housing projects to fall into the project as soon as possible... Since the second half of 2021, multiple departments have introduced Policies such as taxation and finance have reduced the cost of purchasing houses for residents and supported rigid and improved housing demand, and the effect has gradually emerged.

According to data from the Shell Research Institute, in early January this year, the leading indicators of the second-hand housing market rebounded significantly.

  Many interviewed experts believe that to do a good job in real estate work this year, we can make more efforts from the supply side and the demand side to further improve the industry's assets and liabilities, and guide market expectations and confidence to pick up.

  Excellent supply.

"It is necessary to do a good job in ensuring the delivery of buildings, people's livelihood, and stability, promote structural reforms on the supply side of the real estate market, optimize supply subjects, supply products, supply scale, and supply rhythm, and strive to maintain a basic balance between supply and demand, a basic reasonable structure, and The price is basically stable, in harmony with economic and social development, and with the development of the housing industry." Yan Rong, president of the Shanghai Real Estate Research Institute, believes that while optimizing supply, it is also necessary to improve quality and promote the concept of housing life cycle management. Continuously improve the quality of housing construction and maintenance.

  Stabilize demand.

my country's urbanization rate still has a lot of room for improvement, and the demand for rigid and improved housing has great potential.

Yu Xiaofen, dean of the China Housing and Real Estate Research Institute of Zhejiang University of Technology, suggested that policies should be implemented according to the city, and on the premise of "housing is not for speculation", optimize restrictive policies in some cities, reasonably release the potential of housing consumption; support the reasonable demand for personal housing loans, increase Housing provident fund support, improving tax support policies for small-for-large and old-for-new; combining the implementation of childbirth policies and talent policies, etc., to solve housing problems for young people; encourage the increase in the supply of affordable rental housing and develop the long-term rental housing market.

  Risk prevention.

The relevant person in charge of the Ministry of Housing and Urban-Rural Development stated that it is necessary to "grasp the two ends and lead the middle" and prevent and resolve risks in a "slow release" way.

"One head" catches the dangerous real estate enterprises, on the one hand, helps the enterprises to save themselves, and on the other hand, disposes of them in accordance with laws and regulations. Those who should go bankrupt should be held accountable, and those who violate laws and regulations should not be "escaped from their shells", and behaviors that harm the interests of the masses will not be allowed. Muddle through.

Effectively protect the legitimate rights and interests of buyers, and do a good job in guaranteeing the delivery of buildings.

"One head" grasps high-quality real estate enterprises, and supports high-quality state-owned enterprises and private enterprises to improve their assets and liabilities without discrimination.

Yu Xiaofen suggested that in the medium and long term, it is necessary to improve mechanisms such as project life cycle risk investigation, market risk early warning, and pre-sale fund supervision.

  This year, the Ministry of Housing and Urban-Rural Development will work with relevant departments to investigate and deal with violations of laws and regulations in areas such as real estate development, housing sales, housing leasing, and property services, so as to create a market environment that is honest, law-abiding, and upright, so that people can buy houses and rent houses with confidence. .

Support rigid and improving housing needs

Solve the housing problems of new citizens and young people

  In the ten years of the new era, the scale of housing supply in my country has continued to increase, and the cumulative sales area of ​​commercial housing has exceeded 13.2 billion square meters, which is 2.2 times that of the previous decade; the per capita housing construction area of ​​​​urban residents has increased from 32.9 square meters in 2012 to 2021 With a total area of ​​41 square meters, more people can live comfortably and comfortably.

  However, with the increasingly active population flow, the population tends to gather in economically developed areas and urban agglomerations, and the problem of "unable to afford housing and poor rent" for new citizens and young people is more prominent; The old housing area is small, the quality is poor, and the supporting facilities are not complete, and the demand for residential improvement is relatively strong.

The Central Economic Work Conference proposed that policies should be implemented according to the city to support rigid and improved housing needs, solve the housing problems of new citizens and young people, and explore the construction of the long-term rental housing market.

  "The housing needs of new citizens and young people are mainly concentrated in the demand for rental housing and the demand for first-time home buyers. Based on this, it is urgent to build a housing supply system with multiple levels of security and diversified property rights in large cities with net population inflows. New citizens and young people will open up a stepped and dynamic living channel.” Yu Xiaofen believes.

  Specifically, public rental housing should continue to expand the scope of coverage while providing housing and income "double-difficult" households; focus on the construction of affordable rental housing, and speed up solving problems such as difficulty in project implementation and high land prices, so that new citizens, Young people can afford to rent and rent well; the long-term rental housing market must make efforts to regulate the market and increase effective supply at the same time, and be able to provide high-quality housing sources with stable rental relationships, good conditions, reasonable prices, and a wide range of choices.

During the "14th Five-Year Plan" period, 40 key cities will build and raise 6.5 million units (units) of affordable rental housing, which can solve the housing difficulties of nearly 20 million new citizens and young people.

  In addition, Liu Hongyu believes that the current support for rigid housing demand and the prevention of speculative real estate speculation have formed a relatively complete policy system, and the support policy for improving housing demand needs to be further improved.

  According to Xu Xiaole, chief market analyst of the Shell Research Institute, the survey data of consumer home ownership confidence in the fourth quarter of 2022 by the Shell Research Institute shows that the proportion of buyers who plan to buy houses in the next six months has rebounded significantly, and the first-tier cities have continued to rise since the third quarter of last year.

Focus on the construction of "four good"

Focus on steady improvement in quality

  At present, the real estate market has shifted from solving "whether there is" to "whether it is good" or not.

The Central Economic Work Conference proposed that we must adhere to the positioning that houses are for living in, not for speculation, and promote the smooth transition of the real estate industry to a new development model.

How to understand the new development model?

  Liu Hongyu believes that from the perspective of the housing system, in the past, it was heavy on purchases and light on rent, while the new development model is multi-subject supply, multi-channel guarantee, and simultaneous renting and purchase; from the perspective of corporate development models, it used to be "high debt, high leverage, and high turnover" The new development model is a "focused, steady, and professional" model; from the perspective of product service models, in the past, the development of new areas was the main focus of incremental sales, while the new development model is based on urban renewal and optimal stock operation.

  "The new development model of the real estate industry should have the characteristics of high-quality and sustainable development, which can promote the virtuous circle and healthy development of the real estate industry." Liu Hongyu believes that although my country's real estate market has gone through about 30 years of development, the development speed is very fast. But there is still a long way to go before the balance is mature and perfect.

  Yu Xiaofen believes that the future development of the real estate industry should shift from pursuing "rapid expansion in quantity" to focusing on "steady improvement in quality".

We should focus on the "four good" constructions of good houses, good neighborhoods, good communities, and good urban areas, adjust the investment and financing model, work hard in terms of product strength, service strength, and profitability, and shift from focusing on assets to both light and heavy, from growth to growth. The transformation from quantitative development to joint development of incremental stock.

"The construction of 'Four Goods' is a reconstruction of traditional housing development, community construction, urban planning concepts and urban development models. Urban renewal, renovation of old communities, elderly care real estate, and large property management are all important directions."

  Yan Rong suggested that to promote the smooth transition of the real estate industry to a new development model, the short-term focus should be on strengthening weak links, preventing risks, stabilizing the market, and focusing on the development of long-term rental housing, affordable housing, urban renewal and other fields; Quality, reform and improve real estate-related land, fiscal and taxation, financial and other systems, increase efforts to promote green and low-carbon transformation and development of the real estate sector, and improve digital and intelligent management levels.

  "Only when you live in peace can you work happily. We will firmly grasp the basic point of letting the people live in peace, and strive to let the people live in better houses as the goal. From good houses to good communities, from good communities to good communities, from good communities Go to a good city, and then plan, build, and manage the city well, making the city more livable, more resilient, and smarter." The relevant person in charge of the Ministry of Housing and Urban-Rural Development said.

  Our reporter Ding Yiting