On February 8th, the results of the second round of the fifth batch of concentrated land supply in Beijing 2022 were released. So far, the five batches of Beijing 2022 have officially come to an end. Among the 6 residential lands, 3 reached the peak and 3 were at the bottom price, with a total collection of 13.209 billion The total transaction area is 214,700 square meters, and the total planned construction area is 531,800 square meters.
It is worth mentioning that the land parcel in Yizhuang New Town was won by Jingdong at a reserve price of 3.112 billion yuan. In addition to commercial land, this land parcel also includes a residential land parcel, which is quite rare.
From the perspective of location advantages, the plot can be called gold. The JD Group headquarters building is directly opposite the plot, and it is adjacent to Jinghai Road Subway Station on Beijing Yizhuang Line. Currently, the average price of second-hand houses nearby is more than RMB 60,000.
As for the future use of the plot, as of press time, Jingdong has not yet made a clear response to the reporter of Securities Times e Company.
Industry insiders told the Securities Times·e company reporter that JD.com has acquired land to build office buildings many times before, which also reflects the rapid expansion and development of JD.com's business.
On the other hand, Internet companies will most likely acquire residential land around employee welfare housing, thereby increasing employee motivation and enhancing corporate competitiveness.
JD 3.1 billion won a new plot
Specifically, the listing documents show that the parcel of land includes a piece of land for financial services, a piece of land for social parking lots, a piece of land for second-class residential use, and a piece of land for nursery schools.
Among them, the scale of the above-ground and underground buildings of the commercial service industry is self-sustained and operated, and the self-sustainment period is the maximum transfer period (50 years for office, 40 years for business), and cannot be transferred or divided for external sale.
The height of the building is 80 meters, the scale of the above-ground building is 140,900 square meters, and the planned parking spaces of the parking lot are no less than 450 vehicles.
It is worth noting that the land parcel also includes a second-class residential plot with a scale of 49,600 square meters and a nursery land with a scale of 40,300 square meters. 12 classes of kindergartens will be planned.
Among them, the second-class residential land includes community health service stations and community elderly care service stations, which will be constructed by the development company and handed over to relevant departments.
At the same time, the residential plot needs to implement the "7090" policy in the suite, that is, the proportion of the housing area with a construction area of less than 90 square meters in the construction scale must reach more than 70% of the total development and construction area.
In terms of selling price, the residential sales guide price of this plot is 58,000 yuan/square meter.
Judging from the bidding objects, the land was won by a company under JD.com with real estate development qualifications. According to the transaction results, the land was won by Beijing Yuexin Real Estate Development Co., Ltd., which was established just a few months ago, at a reserve price of 3.112 billion yuan.
According to Qichacha, the company was established on December 13, 2022, with Xin Bo as its legal representative and a registered capital of 3.3 billion yuan. Its business scope includes real estate development and operation; residential interior decoration.
On December 19, 2022, the company obtained the second-level qualification of real estate development enterprises.
In terms of equity structure, Suqian Youmao Information Technology Co., Ltd. holds 100% equity of the former, and the upper shareholder is a company registered in Hong Kong by JD.com.
Internet companies frequently acquire land
"The acquisition of land by JD.com continues to illustrate the special role of technology companies in the land market." Yan Yuejin, research director of Shanghai E-House Real Estate Research Institute, told the Securities Times·e company reporter that the acquisition of land by technology companies is itself a technology It reflects the expansion of enterprises and the enhancement of investment capabilities, and also reflects the improvement in the fundamentals of the current land auction in Beijing's land market, and shows that relevant companies are optimistic about Beijing's land investment market.
It is worth mentioning that in November last year, Liu Qiangdong bluntly stated in an internal letter that JD.com will set up a housing security fund of 10 billion yuan to provide grassroots employees with interest-free loans for home purchases. Aroused its speculation about the construction of welfare housing for employees.
Yan Yuejin said that when technology companies win residential land, there is a high probability that they will focus on the housing benefits of employees in the early stage.
"Through this kind of land acquisition, it is actually equivalent to the enterprise building employee housing on behalf of the company. Employees can enjoy price discounts, and other buyers also have the opportunity to subscribe. Generally speaking, this also reflects the important orientation of Jingdong's land acquisition to implement a job-housing balance. .”
According to Liu Shui, research director of the enterprise business department of the Middle Finger Research Institute, the land acquired by Internet giants is mainly used to build office buildings and alleviate the housing difficulties of employees.
"First of all, it is used to build office buildings to save costs. Second, it helps to solve the housing difficulties of employees. Internet giants are basically located in first- and second-tier hot cities, and the local housing prices are relatively high. The company's employees buy houses, and the housing prices are lower than the prices of surrounding commercial housing, which better stabilizes the team. .In addition, the location of the plot is usually located near the headquarters or the original office location, which is convenient for employees to go to work nearby.”
In fact, in recent years, there have been frequent reports of Internet giants acquiring land, and it is not the first time that they have won residential land.
On April 20 last year, the "YZ00-0606-0101" land plot in Yizhuang New City, Beijing Economic and Technological Development Zone was hammered down, and the transaction price was about 610 million yuan. The bidder was "Xiaomi Jingxi Technology Co., Ltd." The company's wholly-owned subsidiary; on March 9, Tencent Music bought a commercial land in Houhai, Nanshan, Shenzhen, at a base price of 1.052 billion yuan; in February, Huawei spent 4 billion to win the Xiangmi Lake land in Shenzhen, and will build a digital energy headquarters .
Previously, including ByteDance, Meituan, Kuaishou and Station B, there have also been news of land acquisition.
Xiaomi is one of the typical cases in terms of obtaining residential land to build welfare housing.
In November 2018, the consortium of Guangzhou Xiaomi Communication Technology Co., Ltd., a subsidiary of Xiaomi Group, and Beijing Runzhi Commercial Operation Management Co., Ltd., a subsidiary of China Resources Land, won a bid for a land in Changping District, Beijing, with a transaction amount of 2.657 billion yuan.
Since then, the Wanxiang Huafu built on this land has become Xiaomi's welfare housing, which is given priority to purchase by Xiaomi employees and enjoys a 9.2% discount.
(e company)