Due to the cancellation of subsidies in some areas in 2023, which led to pre-consumption, coupled with the disturbance of the Spring Festival earlier than last year, the sales of the auto market in January this year were generally poor, and the deliveries of most brands declined.
In addition, according to data from the China Association of Automobile Manufacturers, China's total auto sales in 2022 will be 26.864 million vehicles, a year-on-year increase of 2.1%.
Compared with 2021, the sales growth rate has dropped by 1.7 percentage points, and the new market dividends in the auto market are becoming increasingly saturated.
However, the new energy vehicle market will continue to explode in 2023. According to the forecast of China Automotive Industry Corporation, the terminal retail sales of the new energy passenger vehicle market will reach 7.6 million units in 2023, a year-on-year increase of 44.3%.
In a recent media exchange event, Weilai founder and president Qin Lihong said that the growth rate of the new energy market will continue to increase in 2023.
Based on the increase in penetration rate, the travel volume of new energy vehicles during the Spring Festival this year has increased significantly, posing a challenge to the industry's energy replenishment services.
As a result, new energy car companies have made efforts to solve the problem of energy replenishment queuing, including the rechargeable and replaceable solutions that NIO has been building and upgrading.
From January 13 to February 5 this year, NIO's 348 battery swap stations across the country will provide unlimited free battery swap services to all NIO car owners, and the swap stations in high-speed service areas will also provide services 24 hours a day.
According to NIO's statistics, from January 13 to February 5, a total of 372,324 free battery swaps were provided on highways across the country.
Among them, on January 27 (the sixth day of the first lunar month), the number of power exchange orders on expressways reached a peak of 23,866 times in a single day.
In addition, in order to ensure the smooth travel of car owners, NIO arranged for more than 7,000 people to participate in the service during the Spring Festival. In addition to solving the problem of charging and replacing batteries, they also participated in road rescue, supply stations and maintenance.
Industry insiders pointed out that with the growth of the new energy vehicle market, especially the pure electric vehicle market, all brands should provide more solutions to the power-on queuing problem.
Some professionals pointed out that with the steady advancement of my country's new energy vehicle industry as a whole and the continuous increase in the penetration rate of pure electric vehicles, NIO and other pure electric vehicle brands that focus on the high-end market are expected to continue to expand the market.
Statistics show that in 2022, Weilai will have a market share of 73.9% in the pure electric segment of more than 400,000 yuan.
Among them, the second-generation technology platform models ET7 and ES7 accounted for 25.1% and 15.1% respectively.
At present, all models of Weilai have formed a fight with BBA's fuel vehicles.
According to the retail data of China Automobile Center from January 16 to January 29 this year, the delivery volume of ET5 in Jiangsu, Zhejiang and Shanghai reached 1,284 units, ranking first in the market segment among 11 cities and continuing to struggle with BMW.
Looking at the 300,000-yuan luxury car market segment, ET5’s insurance coverage reached 2,298 units, which not only broke new highs, but also surpassed the 2,161 units of the Mercedes-Benz C-Class, and far exceeded the 1,781 units of the BMW 3 Series. Ranked No. 1 in the market segment.
In addition, ES7 has surpassed Mercedes-Benz GLE in 13 cities including Shanghai, Chengdu, Hangzhou, Suzhou, Guangzhou, Wenzhou, Jinhua, Jiaxing, Guiyang, and Changzhou, and has a tight grip on BMW X5.
Feedback from car owners shows that NIO's second-generation technology platform models already have industry-leading intelligence.
Some ET5 owners used nop+beta during the expressway driving during the Spring Festival, and the continuous pilot mileage of each segment was 150km+, with a total duration of more than 1.5 hours.
Judging from the results, ET5 is stable in the center of the lane without swaying, the speed and distance control is stable, the vehicle recognition control at night is precise, and the decision to overtake and change lanes is decisive.
In the first half of 2023, Weilai will continue to promote new cars on the second-generation technology platform, and is expected to deliver them in the first half of the year to improve the product matrix.
Driven by the general trend of oil-to-electricity conversion, Weilai will further expand its advantages on the basis of stabilizing the high-end market.
Undoubtedly, through the training of the 2023 Spring Festival Travel Service Guarantee Plan, Weilai has already made preparations in terms of service capabilities.