In a new basic plan for tourism strategy, the government has compiled a plan to raise the consumption target of foreign tourists visiting Japan to 200,000 yen per person by 2025, which is 25% higher than before the corona crisis.
We are aiming for 5 trillion yen in inbound consumption annually, and we plan to compile a basic plan within the next month.
The government's expert panel is discussing the revision of the tourism strategy "Tourism Nation Promotion Basic Plan" for the first time in six years, and the government has compiled a new draft of the basic plan to be shown at the meeting on the 9th.
Among them, the goal of spending per foreign tourist visiting Japan will be raised to 200,000 yen by 2025.
This is about 40,000 yen, or 25% higher than the 2019 results before the corona crisis.
In the basic plan so far, we have focused on the target number of foreign tourists, but by placing more emphasis on the amount of consumption per person, we aim to increase the economic effect of inbound demand.
Prime Minister Kishida has indicated a policy of aiming for annual inbound consumption of 5 trillion yen, and the government would like to achieve this as soon as possible, such as by actively promoting the attraction of wealthy foreign tourists.
The government plans to compile a new basic plan that incorporates these goals by the end of next month.