China News Agency, Beijing, February 8 (Reporter Yan Xiaohong) The results of the 2022 China New Energy Vehicle Industry User Satisfaction Index released by the China Quality Association on the 8th show that the 2022 China New Energy Vehicle Industry User Satisfaction Index is 81 points ( The full score is 100 points), which is 1 point higher than that of fuel vehicles and 1 point higher than the same period last year.
Among them, the user satisfaction index of pure electric vehicles was 80 points, maintaining the highest level in history; the user satisfaction index of plug-in hybrid vehicles was 81 points, an increase of 1 point year-on-year, and set a new record high.
The China Quality Association pointed out that this time, the user satisfaction level of China's new energy vehicle industry surpassed that of fuel vehicles for the first time, indicating that new energy vehicles have a competitive advantage over fuel vehicles.
According to analysis, the continuous improvement of perceived quality and brand image is the main reason why the user satisfaction level of new energy vehicles surpasses that of fuel vehicles.
In 2022, the perceived quality of China's new energy vehicles will be 81 points, 0.7 points higher than that of fuel vehicles, and a year-on-year increase of 0.8 points, which has been improved for five consecutive years.
The brand image of China's new energy vehicles is 81.9 points, 0.5 points higher than that of fuel vehicles, an increase of 1.3 points year-on-year, and an increase for five consecutive years.
The evaluation results show that new energy vehicles have comprehensive product quality advantages over fuel vehicles.
In 2022, the quality and reliability satisfaction of new energy vehicles will be 81.3 points, 1.3 points higher than that of fuel vehicles, and an increase of 1.5 points year-on-year.
Compared with fuel vehicles, new energy vehicles have obvious advantages in quality and reliability of powertrain, configuration and control equipment and other systems.
In 2022, the performance design satisfaction of new energy vehicles will be 79.7 points, which is 1.4 points higher than that of fuel vehicles and an increase of 1.7 points year-on-year.
In addition, the service quality of new energy vehicles has obvious advantages.
In 2022, the sales and service satisfaction of new energy vehicles will be 81 points, which is 3 points higher than that of fuel vehicles and a year-on-year increase of 3 points.
In 2022, the after-sales service satisfaction of new energy vehicles will be 80 points, 1 point higher than that of fuel vehicles, and an increase of 4 points year-on-year.
The China Quality Association stated that as satisfaction continues to improve, users will have higher expectations for new energy vehicles, and they will become more and more picky about problems that arise during the experience process, and the rate of complaints will also increase accordingly.
To cope with future market competition, automakers must effectively track and identify user needs, effectively solve complaints and problems reported by users, and continuously improve quality.
(over)